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Chinwag Insight: Facebook Marketing - Jas Dhaliwal, AVG - Beyond The Page

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Chinwag Insight: Facebook Marketing - Jas Dhaliwal, AVG - Beyond The Page

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Chinwag Insight: Facebook Marketing - Jas Dhaliwal, AVG - Beyond The Page

  1. 1. “Notes From The Trenches”Sharing Facebook Expertise.<br />Jas Dhaliwal<br />Head of Communities<br />
  2. 2. Five Guiding Principles<br />Build a strategy that is social by design.<br />Create an authentic brand voice<br />Make it interactive<br />Nurture your relationships<br />Keep learning<br />2<br />
  3. 3. Facebook.com/AVGFree<br />3<br />Connect,<br />Protect &<br />Engage<br />
  4. 4. Reward & Recognition<br />4<br />@Jas says “AVG’s Fans, Super Fans and VIPs are the heart of our community, its all about engagement on Facebook”.<br />
  5. 5. To Enable Facebook Success – Master EdgeRank<br />5<br />@Jas says, “The biggest fight on Facebook today is that of attention”<br />
  6. 6. Your Online Business Strategy<br />AVG Confidential<br />6<br />
  7. 7. …Linked To Your Facebook Strategy<br />Your fans are the best research team you have<br />Your fans won't buy. Not unless you make them feel special<br />Share pictures or video, give fans insights and exclusive content into your brand <br />Fans like free stuff..<br />Invite them to your world. <br />7<br />@Jas says, “Think of your brand as Willy Wonka, and your fans are the ones with golden tickets”.<br />
  8. 8. Campaign Tips & Tricks<br />Understand your key objectives and how you will measure success <br />Identify all major stakeholders – Involve PR and the rest of the Marketing team early on, think about your other business partners.<br />Try to integrate Facebook into your general marketing campaigns.<br />Agencies can help with advice, but where possible run the campaign in house. <br />Advertising – Facebook Ads, Sponsored Stories, Google Ads etc.<br />Resource up! <br />8<br />@Jas says, “A successful Facebook campaign involves a lot of hard graft, you have to put your heart and soul in it to win”.<br />
  9. 9. 9<br />Thank You!<br />Jas Dhaliwal<br />@Jas<br />Jasdev.Dhaliwal@AVG.com<br />Want this deck? Head over to http://www.notesfromthetrenches.co.uk<br />

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