Utilising Linked Social Media Data for Tracking Public Policy and Services

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Presentation at Open Data on the Web (ODW) 2013 [1], based on research carried out in the Linked2Media FP7 project [2].

[1] http://www.w3.org/2013/04/odw/
[2] http://www.linked2media.eu/

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Utilising Linked Social Media Data for Tracking Public Policy and Services

  1. 1. Copyright 2011 Digital Enterprise Research Institute. All rights reserved.Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeUtilising Linked Social Media Data forTracking Public Policy and ServicesDeirdre Lee, Adegboyega Ojo, Mohammad WaqarOpen Data on the Web (ODW) 201324th April 2013 London, UK
  2. 2. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeInfluenceJustifyEvaluateRelationship between OD and publicpolicy & services?Public Policy& ServicesOpen Data
  3. 3. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeInfluenceJustifyEvaluate... and social media data?Public Policy& ServicesOpen Data&Social MediaData
  4. 4. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeIndustry use of social mediaImage source: http://blog.anametrix.com/15-marketing-analytics-statistics-2012/Social-mediaanalytics to identifytrends, trackbrands, predictsales, etc.
  5. 5. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeGovernment use of social mediaDissemination ofnews, reporting onevents, promotion ofprojects, somecitizen engagement
  6. 6. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeUtilise social media data in the policymaking processExtractrelevant dataLinked Data Analysis Trends, opinions,ideas
  7. 7. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeChallenges of accessing social-mediadata A wide variety of data sources Various APIs to access the data (if there is an API) Unique constraints on how much data can be accessed, how often,etc. Data returned in a variety of formats, e.g. JSON, XML, etc. Privacy limitations Social media data is noisy, informal, slang-filled, and thus, difficult toprocess
  8. 8. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeLinked2Media ProjectTheme: Research for SME associations An open Linked Data platform for semantically interconnectingonline, social media, leveraging the corporate brand and marketsector reputation analysis and response optimisation serviceshttp://www.linked2media.eu/
  9. 9. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeSocial Media Linked Data Space (SMLDS)Triple StoreMonitoring-ActivityControllerOpinion Modellingand ExtractionSocial Sharing andVisualizationSMLDSData Enrichment Services(NER, Interlinking)Social-mediacrawlers
  10. 10. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeLimitations of social media APIsFacebook Twitter QypeKeyword Yes YesYes – “Need Pro Account in somecases”Location No Yes Yes – By Country or Geo pointsLanguage Yes- For posts only Yes Yes – For reviews onlyDateYes- until and sincedateYes – only untildateYes - Date of Creationafter/beforeResultsSizeYes (no officiallimitation of thenumber of results perpage) (up to 5000results )Yes – up to 10pages and 100results per page(1 page = 1request)Pagination – 10 Results/PageLimitations No official limitation150 requests perhour200 Requests/Day
  11. 11. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeSMLDS Semantic ModelShort name Main areaSIOCSocial media contents: Forums, Weblog, Wikis,Microblogs, etc.schema.org Cross-domain including social media contents.rNews News articlesrev Reviews and ratingsMarl Opinion and sentimentFOAF PeopleProduct ontology Products
  12. 12. Digital Enterprise Research Institute www.deri.ieEnabling Networked KnowledgeNext Steps...1. Integration of social media Linked Data with Open Data. (e.g. Kalampokis, PMOD 2012)2. Utilisation of data to influence, justify and evaluatepublic policy and services. (Interdisciplinary approach required)

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