Case studies on_strategy(catalogue_i)


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Case studies on_strategy(catalogue_i)

  1. 1. 1S T R A T E G Y – IS T R A T E G Y – IS T R A T E G Y – IS T R A T E G Y – IS T R A T E G Y – I
  2. 2. SunTzu’s The Art of War: Industry India’s Subhiksha – Aping Wal- Analysis Excercise (B) Mart’s EDLP Strategy? Competition and Strategy/Competitive Strategies This is a set of 102 Multiple Choice Subhiksha, a popular Indian retailer is on Nokia – Global Market Share Questions (MCQs) based on Sun Tzu’s The an expansion mode and hoped to make its 40%; US Market Share 10%: Art of War book. Designed primarily to presence felt in all parts of the country by Competitive Strategies ensure that the students have read the book, the end of 2008. As part of its marketing this can be used as an evaluation tool for strategy, Subhiksha adopted Wal-Mart’s In 2008, Nokia, the global leader in mobile this exercise. popular EDLP pricing strategy. Though handset manufacturing faced difficulties in Subhiksha did not aspire to compete with Industry Not Applicable capturing a sizeable market share in the the conventional retailers like Nilgiri’s or Reference No. COM0171 US. Nokia’s profit margins reduced year Spencer’s Daily; it hoped to create a niche Year of Pub. 2009 after year in US since 2004. One often market with its discount model. Subhiksha Teaching Note Not Available cited reason was its unwillingness to relied heavily on organised retailing and Struc.Assign. Not Available customise according to the preferences of economies of scale. Would an EDLP the markets there. As the US Keywords strategy suit the Indian retail scenario? telecommunication industry is one of the world’s biggest telecommunication Leadership, Military, The Art of War, Pedagogical Objectives markets, Nokia had to establish itself in RMAS, Henry Fayol, Sandhurst, Strategy, this market to retain its global No.1 Sun Tzu, Warfare, Culture, Wars, Crisis, • To comprehend the trends in the Indian position. The case study outlines the US HRM, Marketing, Drucker retail industry telecommunication industry structure and • To analyse the rationale behind the the obstacles Nokia faced in finding a EDLP strategy of Subhiksha foothold in this marketplace. It has Sun Tzu’s The Art of War: Industry grabbed a 40% global market share; but in Analysis Exercise (A) • To study the challenges of a low pricing the US it has been able to rake it up to just model in the competitive Indian retail 10%. What possible steps should Nokia Sun Tzu’s The Art of War, written 2,500 sector. take to capture a sizeable portion of US years ago holds powerful lessons for Industry Retail Industry market share? What challenges does it running businesses, managing people, Reference No. COM0169C face? What prevents it from having a honing leadership abilities, motivating the Year of Pub. 2008 formidable market position in the US? employees, preparing for a battle, etc. If Teaching Note Available Should it, succumbing to the market the book is used in a highly structured way Struc.Assign. Available pressures (realities!), decide to customise to underscore the underpinnings of priceless its business model? What are the wisdom contained throughout the book, Keywords consequences if it does? For a company, the derived learning would be highly which adopted a standardised business model enriching. No doubt, the book’s principles Indian Retailing Industry; Competitive across the world, what would be the can be applied across all the functional Strategies Case Studies; Global Retailing consequences of altering it? areas of management – may it be industry; Subhiksha; Customer Behaviour; manufacturing/production, marketing, EDLP Strategy; Wal-Mart’s EDLP strategy Pedagogical Objectives finance, HR or any other dimension of managing a company. Most interestingly • To understand the evolution of mobile and effectively, the book’s powerful Hershey vs Mars: The Candy phones and the revolutionary trends in the mobile handset industry lessons can be related to Strategy course, Store War especially for analysing industries. When • To analyse the telecommunication this book is used for analysing an industry, Hershey and Mars had been rivals in the industry’s standards and their impact on along with the other established industry chocolate industry for decades, and had the industry and handset manufacturers analysis tools and techniques, the students shown no signs of backing off from the would have definitely widened their way they had competed so far. The greatest • To analyse the structure of the US horizons. To that end, this note provides irony was that, Mars and Hershey were telecommunication industry and its how competition shapes up the strategy partners in chocolate making way back in relevance for handset manufacturers making, an overview of Sun Tzu’s The Art the 1930s. And when they split, it was said of War and how to go about integrating that, Mars vowed to replace Hershey as • To identify the reasons for Nokia’s this book with industry analysis exercise. the number one chocolate maker in the failure in the US telecommunication A set of 100 MCQs and two videos (one on US. But till 2006, Hershey had been going industry and to debate on its strategic Indian Banking Industry and other on in full throttle and held the top position in response. Indian Telecom Industry) are also available the US market. Though Hershey was on Industry Mobile Telecommunications along with this note. the top, it faced new threats when its share Reference No. COM0172 price came down, the sales declined, and Industry Not Applicable Year of Pub. 2009 Mars started taking them head-on in the Reference No. COM0170 Teaching Note Available retail front too. So is the vow that was Year of Pub. 2009 Struc.Assign. Available taken decades back getting fulfilled and will Teaching Note Not Available Mars overtake Hershey in 2007? Keywords Struc.Assign. Not Available Nokia, Mobile Phones, Five Forces, Keywords Pedagogical Objectives Business Model, iPhone, 3G, Motorola, Leadership, Military, The Art of War, • To discuss how the trend of health Value Chain, Convergence RMAS, Henry Fayol, Sandhurst, Strategy, consciousness affects the chocolate Sun Tzu, Warfare, Culture, Wars, Crisis, industry HRM, Marketing, Drucker • What strategies Hershey should adopt to counter competition from Mars2
  3. 3. • Discuss rivalry and competition of Pepsi Teaching Note Available Indian Hotel Industry (B): The Park’s Eye for the Unconventional S T R A T E G Y – I S T R A T E G Y – I S T R A T E G Y – I and Coke or of companies in other S T R A T E G Y – I S T R A T E G Y – I Struc.Assign. Available industries Keywords Companies can stick with their competitive• The newest trends in chocolate retailing. advantage, by either satisfying customers’ Airbus 350; Boeing 787; AircraftIndustry Confectionery Industry Manufacturing Industry; Airbus Boeing; need or else altering them. Firms that shapeReference No. COM0168B Dreamliner; A350 XWB; European Union; customer needs in new directionsYear of Pub. 2008 Subsidies; A330; Competitive Strategies Case dramatically increase the customer valueTeaching Note Available Study; Bombardier; Commercial Aircraft proposition and improve business systemsStruc.Assign. Available – a strategy best described as market- driving. Many pioneering companies followKeywords this strategy and are hugely successful. Case The Coffee War: McDonald’s vs (B) discusses how an Indian hotel, The ParkBusiness Rivalry; US Chocolate Industry; Starbucks – a pioneer of ‘boutique’ hotels in India –Competitive Strategies Case Study; followed this strategy to create a small butChocolate Retailing; Gourmet Chocolates; Companies can stick with their competitive exclusive chain of sleek designer boutiqueM&M World; Health and Wellness advantage, by either satisfying customers’ hotels. In a country accustomed to large,Products; Hershey; Mars need or else altering them. Firms that shape marble-clad hotels, The Park’s strategy to customer needs in new directions create the hotel was considered highly risky dramatically increase the customer value and bizarre. But the hotel’s chairperson,Airbus 350 vs Boeing 787 – Battle proposition and improve business systems Priya Paul, fought for her idea and her – a strategy best described as market- for the Skies driving. Many pioneering companies follow transformational leadership qualities has seen the hotel chain create a niche in theOver the decades, Airbus and Boeing, the this strategy and are hugely successful. Case boutique hotels segment. The case is a goodtwo major players have been at loggerheads (B) discusses how an Indian hotel, The Park illustration of a hotel chain with a market-for aircraft orders. This case details the – a pioneer of ‘boutique’ hotels in India – driving approach that came up withintensity of the rivalry between the two followed this strategy to create a small but breakthrough innovations and deeplycompanies by elucidating facts and figures exclusive chain of sleek designer boutique reshaped business systems.of a new aircraft being developed from each hotels. In a country accustomed to large,of their stables. Boeing’s 787 Dreamliner marble-clad hotels, The Park’s strategy to create the hotel was considered highly risky Pedagogical Objectivesbeing designed with new compositematerial is meant to set industry standards. and bizarre. But the hotel’s chairperson, • To understand the boutique hotel conceptAs according to the company, this aircraft Priya Paul, fought for her idea and her and its uniqueness among the otherwould help airliners save fuel costs. The transformational leadership qualities has formats, and also highlight its successaircraft is also intended to be tons lighter seen the hotel chain create a niche in the factors in Indiathan other models. Airbus, on the other boutique hotels segment. The case is a goodside, with its A350 XWB intends to offer illustration of a hotel chain with a market- • To discuss The Park’s positioning, beforethe airline market with the largest aircraft driving approach that came up with and after India’s economic liberalisation,it has produced till date. Post, Paris Air breakthrough innovations and deeply and analyse the reasons for the hotel’sShow and the Dubai Air Show held in 2007, reshaped business systems. repositioningA350 claims to give a stiff competition to • To discuss the framework in creating and787. Boeing plans to deliver its Dreamliner Pedagogical Objectives implementing a market-driving culture,by 2008, and Airbus by 2013. Boeing with to gain a competitive advantage.5 years of advantage, and confirmed orders, • To analyse the dynamics of the foodindustry observers inquire, if Airbus would service industry of the US Industry Hospitality Industrybeat the time advantage or bank on the • To analyse the core competencies of Reference No. COM0165strength of the A350, or better still use the McDonald’s and Starbucks Year of Pub. 2008time to their advantage and modify the Teaching Note Availableaircraft to being user friendly. • To understand the rationale of Starbucks Struc.Assign. Available and McDonald’s expansion KeywordsPedagogical Objectives • To highlight the challenges involved in product offering enhancements Boutique Hotel Concept in India; Priya• To understand competition existing in a Paul; Apeejay Surrendra Group; Market duopoly market • To discuss how McDonald’s and Driving Strategy; Target Customers; Value• To understand demand and supply of Starbucks would retain their core and Lifestyle Group; Repositioning aircrafts in the aviation industry competencies. Strategies; Leadership through Differentiation; Innovations in the Indian Industry Food and Beverages• To analyse the competitive strategies Hotel Industry; Key Success Factors in Reference No. COM0166A deployed by Airbus and Boeing and the Indian Boutique Hotel; Competitive Year of Pub. 2008 possible threats from various new Strategies Case Study; Indian Hotel Teaching Note Available entrants to their duopoly Segmentation; Transformational Struc.Assign. Available Leadership; Change Management• To analyse whether the competition between Airbus and Boeing would be a Keywords healthy sign for the aircraft Food Service Industry US; Fast Food manufacturing industry or would they Industry US; Coffee Shops; Starbucks Dell vs Lenovo: The Competitive lose their market share to the new players Experience; Convergence; Speciality Strategies in China of the industry. Coffee; Howard Schultz; Baristas; Brand Dell entered China, the world’s fastestIndustry Aircraft Industrys Dilution; Competitive Strategies Case growing PC market, in 1998. Though itReference No. COM0167B Study; Product Offering Enhancements; was a late entrant, Dell initially did wellYear of Pub. 2008 Core Competencies; Breakfast Segment through its direct selling business model 3
  4. 4. that primarily targeted the industrial and and networks. In June 2007, Virgin Atlantic Pedagogical Objectives public service departments. But this model announced its plan to start BCO service on • To understand the strategies used by Competition and Strategy/Competitive Strategies left out the Chinese consumer’s desire to various transatlantic routes between New touch the product before buying it. Even York and various European destinations. Honda and Piaggio in their pursuit for the actual growth zones, the third and fourth Though Virgin Atlantic held significant global leadership tier cities, were overlooked. But the same competitive advantages, the first mover • To discuss and analyse the reasons behind Chinese turf was tamed by a domestic advantage of these small niche players posed the success of Honda and failure of brand, Lenovo. Its relationship and a major challenge to Virgin Atlantic. How Piaggio transactional business model - coupled with well Virgin Atlantic can position itself in a highly efficient supply chain network - this niche market was yet to be seen. • To debate why good companies go bad helped Lenovo corner 35% of market • To understand and discuss the need and share, dipping Dell’s further. So should Dell Pedagogical Objectives importance of strategy formulation. alter its business model is just one of the many questions discussed in this case. • To understand the dynamics of the Industry Automobile transatlantic aviation market Reference No. COM0162 Pedagogical Objectives • To understand the factors that led to Year of Pub. 2007 Teaching Note Available • To discuss critical success factors in the the emergence of the transatlantic BCO Struc.Assign. Available Chinese PC market market • To analyse the positioning of small niche Keywords • To understand and contrast the business models of Dell and Lenovo players and their strategies Enrico Piaggio; Soichiro Honda; Vespa; • To discuss the entry strategies of Ape; Supercub; US Automobile Industry; • To analyse the reasons behind Dell’s Japanese Motorcycle industry; Giovanni declining profits and falling market established players in emerging niche markets. Agnelli; Roberto Colaninno; Market Entry share in China Strategy; Restructuring Strategies; • To discuss Dell’s choices to gain a market Industry Airline Industry Competitive Strategies; Global Expansion foothold in China. Reference No. COM0163A Strategies; Marketing and Promotional Year of Pub. 2008 Strategies; Cash on Delivery (COD); Industry Personal Computers Teaching Note Available Competitive Strategies Case Study; Reference No. COM0164 Struc.Assign. Available Strategic Intent; Need and importance of Year of Pub. 2008 Strategy Formulation Teaching Note Available Keywords Struc.Assign. Available Transatlantic Aviation Industry; Keywords Deregulation; Open Skies Pact; Jack in the Box: Combating the Competitive Advantage; Growth Strategy; Breakfast War in US Chinese PC Industry; Business Models; Niche Market; Business Travel; Virgin Direct Selling Business Model; Relationship Atlantic; Business-Class-Only Services; Jack in the Box was the fifth largest and Transaction Business Model; Den Brand Positioning; Product hamburger chain in the US. The company Xiaoping; Joint Ventures and Partnerships; Cannibalisation; Market Segmentation; operated in 2100 locations across the US Chinese Consumer Behaviour; Acquisition Eos; Competitive Strategies Case Study; with revenues of $2766 million for the of IBM’s PC Division; Market Entry MAXjet; Silverjet and L’Avion year 2006. But the company had been Strategy; Supply Chain Management; overshadowed by rivals like McDonald’s Competitive Strategies Case Study; and Burger King, which were far greater in Developing a Business Strategy for China; size. The fast food market of US was in a Piaggio vs Honda: The Strategy Critical Success Factors in Chinese PC slump after decades of over expansion. But industry; Business Model Comparison; Lessons the breakfast market was emerging as the Second Mover Disadvantage; Challenges Most companies that rose to become global silver lining, accounting for 8% of the $500 Faced by a Foreign Player leaders, most often, started with limited million in restaurant sales in the US. As a resources and capabilities. But they were result, all the major fast food chains bent on winning and then sustained that competed for a share of the breakfast Virgin Atlantic’s Business-Class- obsession, termed as “strategic intent”. market with even speciality coffee chains like Starbucks joining the fray by offering only Airline: Emerging Threat to Piaggio, the Italian motorcycle different breakfast products. Jack in the manufacturer, who tasted initial success with Niche Air Carriers? Box also decided to defend its share of the the launch of ‘Vespa’ motor scooter in In 2007, the open skies pact between 1946 faced numerous challenges ahead and breakfast market and thought of Europe and US was rapidly changing the was close to bankruptcy in 2003. In promoting its breakfast products, which it competitive scenario on transatlantic contrast, Honda, the Japanese automobile had been serving all day since the last 20 routes. The small BCO (business-class-only) manufacturer, leveraged its initial success years with help of an advertising campaign. carriers like Eos, MAXjet, Silverjet, and of ‘Supercub’ motorcycle to foray into As competition among various fast food L’Avion grew significantly creating a niche automobile production and achieved the chains intensifies with different companies market on the New York-London route. status of a global automotive player. The adopting strategies like menu innovation, Though all major traditional carriers like Piaggio vs Honda case compares the advertising and better restaurant British Airways, Virgin Atlantic, United strategies adopted by both manufacturers, experience, whether a regional chain like Airlines and American Airlines had well- each with a point of uniqueness, in a market Jack in the Box would be able to fight the established business-class services, these new that required greater flexibility, high goliaths of the fast food market remains niche players successfully positioned complexity, quick changes and competitive to be seen. themselves against these established players. strategies. A comparison - of these two The success of these small niche carriers companies’ strategy models - reveals that Pedagogical Objectives forced the established carriers including strategy is never static and involves continuous adjustments. • To understand the drivers of the fast Virgin Atlantic to re-assess their services food industry4
  5. 5. • To understand the strategies to be entrants) with local players (the Keywords adopted to survive in an over crowded S T R A T E G Y – I S T R A T E G Y – I S T R A T E G Y – I incumbents); who is better equipped to S T R A T E G Y – I S T R A T E G Y – I and fragmented fast food market tap China’s retailing potential?; can Nintendo’s Decline; Gaming Industry; foreign players leverage on their Strategy to recover market share; Wii;• To discuss the various strategies adopted Xbox; Competitive Strategies Case Study; by companies in the fast food segment experience and learning curves from other markets?; should they work on Play station; Nintendo; Game Cube; Video specifically the breakfast market Games; CEO Satoru Iwata; New product their strengths or create new ones to• To analyse the strategies adopted by Jack operate in China’s market?; what are launch strategy in the Box to survive in the breakfast the strengths of incumbents as well as market the new entrants? Convergence of Media: Impact• To analyse the challenges faced by Jack • To debate on the co-existence of new in the Box and evaluate the future trends entrants and the incumbents; what on Viacom’s Entertainment for the fast food industry. happens to the local players as a result Business of increased and intensified competition Viacom, the largest cable network in theIndustry Fast Food Industry from multi-national retailers? US in terms of revenue in 2004, had itsReference No. COM0161AYear of Pub. 2007 Industry Retail presence in film production and musicTeaching Note Available Reference No. COM0160 distribution and popular cable networks likeStruc.Assign. Available Year of Pub. 2007 MTV and BET in its portfolio. Teaching Note AvailableKeywords With the digitisation, all media companies Struc.Assign. Available were shifting their focus to new digitalFast Food Industry; Menu Innovation; Keywords formats, as digital media content could beAdvertising; Breakfast Market; Brand accessed on a variety of devices. ViacomReinvention; Demographic Trends; Wal-Mart in China; Carrefour in China; also recognised the importance of digitalCompetitive Strategies Case Study; Brand Metro AG in China; Tesco PLC in China; media convergence, and changed its courseDifferentiation, Social Networking, Wumart Stores, Inc.; Lianhua Supermarket of business to accommodate digital mediaMcDonalds, Burger King, Reimaged Holdings Co. Ltd.; Competitive strategies offerings in its services. However, ViacomRestaurants, Fast Casual Segment; Drive of retailing companies; Protectionism in was neither the first mover nor the leaderThrust; Jack In The Box; Healthier Food China in retailing; Territorial restrictions in the field of digital media. It had to faceOptions in China; China’s traditional retail industry; stiff competition from other players of Competitive Strategies Case Study; Chinese media and entertainment industry. retailing in the new era; Profitability in China’s Retail Industry (C): The Chinese retailing; Sustainability Chinese Pedagogical Objectives retailing Competitive Strategies • The case study offers scope to learnThis is the last case in China’s retail industry about new media platforms such as DVR, VOD, iPod, Mobile TVs and the Internetseries. While case (A) looks at the Nintendo’s Competitivecompetitive landscape of China’s retail as media offering different content Strategies in Gaming Consoleindustry, case (B) helps analyse thecompetitive responses to Chinese Market • The case deals with the emerging media platforms due to changing customerconsumer behavior. Case (C) presents a a Nintendo Co. Ltd., one of the leading preferencesgallery of competitive strategies. From producers of video games in the world, iswhat has been learnt in cases A and B, C facing severe competition from Sony and • It raises debate as to the possiblehelps know which company stands a better Microsoft. Nintendo’s last launch, the strategic options available to Viacom inchance to carve a niche for itself. What is Game Cube has failed to make a mark in the wake of digital media convergence.their unique advantage? If not, what should the market place. In order to regain its Industry Media and Entertainmentthey still do - immediately, remotely or market share in November 2006 the Reference No. COM0158Aforever? If strategy is all about creating company has launched Wii videogame Year of Pub. 2007unique advantages, this case is much more console. The case discusses Nintendo’s Teaching Note Availablethan how companies deploy different positioning, segmentation, pricing, Struc.Assign. Availablestrategies to become unique. Should marketing and product launch strategy ofcompanies enter China with their time- Wii. The Case further debates whether Keywordstested business models? Or should they go Nintendo can sustain the success of Wii orfor new business practices? How the local not. Viacom Inc; Cable Networks; Entertainmentplayers (incumbents) adjust their game Industry; Convergence; Digital Media;plans to the moves of bigger and better Competitive Strategies Case Study; Internet Pedagogical Objectives Video; IPTV; Time Warner; Businesscompetitors (new entrants)? Can both co-exist? Or would they exit with the entry of • To analyse the causes for decline offoreign players? The big picture would be Nintendo in Electronic Gaming Consolehow intensified competition can catapult Industry Mattel: Competitive Strategies inan industry. • To analyse Nintendo’s strategy for the US launch of its new console Wii to recoverPedagogical Objectives market share. Since 1995 till 2007, the global toy industry has been experiencing changes like the rise• To understand and analyse various Industry Electronic Gaming in the number of video game players and competitive strategies of creating unique Reference No. COM0159P shift in consumer preferences. Due to the positions in China’s retail industry Year of Pub. 2007 unpredictable shift in the play patterns of• To compare and contrast competitive Teaching Note Not Available kids, traditional toy manufacturers – losing strategies of foreign players (the new Struc.Assign. Not Available market share to video game companies – are toiling hard to retain their positions in 5
  6. 6. the minds of Gen X kids. During 2003, • To understand the impact of trade service; Napster; Music industry; Increasing Mattel Inc., the top player in the US toy regulations on the textile and clothing popularity; Competitors; No. of users; Competition and Strategy/Competitive Strategies industry realised that its total market share industry Legal challenges; Recording Industry including the market for its flagship brand, Association of America; Improved Barbie, were under attack from competitors • To discuss the changing dynamics in the technology; Digital online like MGA, Hasbro, LeapFrog, Jakks and apparel industry service;Competitive Strategies Case Study; video games players. Mattel swiftly • To examine the effect of changing Expansion; Promotional efforts retaliated by chalking out initiatives to consumer preferences on the apparel counter the changes in the industry companies threatening its market leader position. • To discuss the resulting challenges and Dunkin’ Donuts’ Competitive Mattel broadened its product lines and undertook several other measures, as a result strategies of Liz Clairborne. Strategies of which, its revenue increased for fiscal Industry Women’s Clothing In 2005, $4.8 billion-Dunkin’ Donuts 2006. But industry observers are not sure if Reference No. COM0156 (Dunkin) is one of the largest coffee and Mattel would succeed in retaining its industry Year of Pub. 2007 baked goods chain in the world serving 2.7 leader position in the years to come. Teaching Note Available million customers every day. With rising Struc.Assign. Available competition, Dunkin had lost its position Pedagogical Objectives as a market leader which it had enjoyed all Keywords through the 1990s. In March 2006, Dunkin • To understand Mattel’s growth strategies Branded apparel; Quota restrictions; Free- was acquired by a consortium of private in the US toy industry trade agreements; Textile and clothing trade; equity firms- Capital Partners LLC, The • To get an insight of the changing Multi-Fibre arrangement; Outsourcing; Carlyle Group and Thomas H. Lee Partners landscape in the global toy industry Supply chain of apparel manufacturers; LP. The new owners outlined an aggressive Trends in global apparel industry; growth strategy for Dunkin including • To study the competitive threats faced tripling its size over the next ten years, by Mattel Departmental stores; Competitive Strategies Case Study; Private labels; Multi- entering new markets across the country • To analyse the strategies chalked out by brand; Multi-geography; Multi-channel; and expanding the menu offerings beyond Mattel Inc. to tackle the competition. William L. McComb; Fashion Trends breakfast. The case discusses competitive strategies adopted by Dunkin to reposition Industry Toy Industry itself and expand into newer markets. Reference No. COM0157B Year of Pub. 2007 Napster Inc.: Singing a New Tune Pedagogical Objectives Teaching Note Available Napster Inc. (Napster) was the first widely- • Growth strategies adopted to reposition Struc.Assign. Available used peer-to-peer (or P2P) music sharing Dunkin, the largest coffee and baked Keywords service on the internet. Its technology goods chain in the world allowed music fans to easily share MP3 Barbie; Mattel; Toy Indutry; Video Games; format song files with each other. Its • Business expansion strategies by Competition; Hasbro; Age-compression; services were popular among internet users entering new markets Fisher-Price; KGOY; Handlers; Leapfrog who downloaded copyrighted music. enterprises; Jakks Pacific; Competitive • To discuss the dynamics of the fast food However, between 2002-2005, growing Strategies Case Study; Learning Company; and beverage industry. competition had led to Napster ’s sales Bratz; Toy Fair decline. To reverse the declining sales and Industry Food & Beverage recapture lost consumers, Napster launched Reference No. COM0154P its free downloading service. The case study Year of Pub. 2007 Liz Claiborne: The US Apparel discusses Napster’s strategies to regain Teaching Note Not Available Retailer’s “Three-M’s” Strategy market share in the online music industry. Struc.Assign. Not Available Keywords During the mid-2000s, Liz Claiborne, a US Pedagogical Objectives apparel retailer, was whacked by the Doughnuts and coffee; Value for money changing dynamics in the apparel industry. • Understand the dynamics of online music segment; Competition; New owner; Growth The industry has been undergoing many industry. strategy; Competitive Strategies Case changes, due to consolidations among Study; New markets; Expanding menus; · How Napster became a legendary icon. major departmental stores and the stores Advertisements; Coffee market; Premium preferring their own private labels. These · Impact of legal controversy on online segment; Market survey; Change outlook changing market trends forced companies music business of stores; Expanded market; Online to rethink ways of doing business. As a promotion; Product line; Global result, companies implemented strategies · Reason for Napster downfall Positioning System; Loyal clientele to expand their brand portfolios and widen · Analyses the future prospects of Napster the distribution network across channels. with reference to the increasing To bring back its lost glory, William L. competition. McComb, Liz Claiborne’s CEO, initiated Best Buy: Growth through ‘Three-M’s’ strategy – multi-brand, multi- Industry Music Sharing Segmentation geography and multi-channel. Through Reference No. COM0155P which he hopes to win out in the fiercely Year of Pub. 2007 Best Buy is a $30-billion-a-year consumer competitive apparel industry. Teaching Note Available electronics superstore with more than 930 Struc.Assign. Not Available outlets across US and Canada. Its warehouse-style superstores with yellow tag Pedagogical Objectives Keywords logo offer branded consumer products like • To analyse the value chain of the apparel Peer-to-peer (or P2P) music sharing televisions, DVD players, home audio, car companies service; Internet; Mp3; Free downloading audio, computers, cameras, music, movies,6
  7. 7. software, games and personal computers. promotion; Morale boosting; Service Japan based leading automaker worldwide S T R A T E G Y – I S T R A T E G Y – I S T R A T E G Y – ISince the 1990s, Best Buy followed ‘the quality; Online selling; Store extension and which offers a product portfolio including S T R A T E G Y – I S T R A T E G Y – Ibigger the better’ strategy which helped it new openings passenger cars, sport-utility vehiclesgrow but with increasing competition the (SUVs), minivans and trucks. It alsocompany felt the need to consolidate its manufactures automotive parts,position. This case study discusses Best components and accessories. Yahoo vs Google: TheBuy’s strategy to overcome competition. Challenge The case study talks about the dynamics of the US auto industry as of 2006-07 andPedagogical Objectives With the battle of portals heating up, position of the major players in the US internet companies – Google and Yahoo! market- the US Big 3- General Motors(GM),• The case evaluates the strategies adopted (Yahoo) are aggressively vying to become by Best Buy, to segment its target Ford and DaimlerChrysler.The big three were the world’s leading internet portal—the site experiencing huge losses by 2006-07 and customers to overcome the increasing that most internet users rely on for competition in the consumer electronics closing down some of their US everything, from searching the web to manufacturing plants and rationalising their market. sending e-mail and catching up on the news. staff. In contrast, Toyota was flourishing inIndustry Retail By 2005, Yahoo has become much more its business and expanding its operations inReference No. COM0153P than a portal; it is a full-fledged media the US .It had become the second largestYear of Pub. 2007 company. During 2006, Google’s player in the US in 2006. The case studyTeaching Note Available dominance in search continues to give it a discusses Toyota’s success in the US marketStruc.Assign. Not Available commanding lead in Internet advertising. in two stages: Stage 1: Since entry into the The search engine major maintains its US market till 2003-04 when it became theKeywords growth momentum through organic and second largest player in the US and Stage 2:US retail industry; Future shop; Magnolia inorganic growth. Yahoo has missed out Toyota’s strategy to become No .1 fromAudio vedio; Geek squad; Accenture; on acquisitions and setbacks such as the 2004 onwards till 2006-07.Musicland; Customer centricity model; delay of its search-advertising system, and decelerating revenue growth are increasingReward zone; Competitive Strategies Case Pedagogical ObjectivesStudy; RFID tag; Studio D; Escape; Ask A the pressure on Yahoo. As analystsBlue Shirt programme compared the two internet companies, the • To discuss business dynamics of US Auto companies themselves try to outdo each Industry other in areas such as search, advertising and products and services. The case • To anlyse the changing trends in the USASDA: Competitive Strategy in UK compares the product offerings of the two auto industry Retail Market companies, their strength in search and • To discuss Toyota’s strategy for their advertising models and revenue. It achieving success in the US automobileASDA was the second largest supermarket also compares their growth strategy.chain in the United Kingdom (U.K.). market.Positioned as a value for money store, itsold groceries, apparel, CDs, books, videos, Pedagogical Objectives Industry Automobile Industry Reference No. COM0150Pand other household items. ASDA, which • The case discusses the critical success Year of Pub. 2007was taken over by Wal-Mart in 1999, had factors in the IT industry Teaching Note Availableused the formula of Every Day Low Prices Struc.Assign. Available(EDLP) to gain market share in the British • The case outlines Yahoo and Google’sretail market. The initiative proved growth strategy Keywordssuccessful for a few years, but stopped • The case compares their new product Toyota; Camry; Corolla; Avensis; Lexus;yielding results as competition increased. launches, search engines and advertising Tacoma; Tundra; US Auto industry;In 2005, ASDA’s sales declined and market strategy Toyota’s strategy for success; Kaizen; JIT;share fell from 16.7% in 2004 to 16.5% in • The case discusses their future growth Lean manufacturing; Global Body Line;2005. This case study discusses the strategy prospects. Hybrid Vehicles; US youth market; pick upadopted by ASDA’s to make a turnaround trucks; Competitive Strategies Case Study; Industry IT Industry CCC21; Value Innovation (VI)Pedagogical Objectives Reference No. COM0151P• Changes in retail industry in UK Year of Pub. 2007• To analyse the ASDA’s Pricing Strategy Teaching Note Not Available The Future of Gap Inc Struc.Assign. Not Available Gap Inc (Gap) is one of the leading• To discuss the ASDA’s trouble shooting Keywords initiatives. international specialty retailers offering Yahoo; Google; Search engines; business clothing, accessories and personal careIndustry Retail models in the IT industry; advertising products for men, women, children and babiesReference No. COM0152P strategy; electronic mail; Competitive under the Gap, Banana Republic, Old NavyYear of Pub. 2007 Strategies Case Study; desktop search; web and Forth & Towne brand names. Paul.Teaching Note Not Available traffic; flickr; orkut; business goals; product Pressler (Pressler) who became Gap Inc’sStruc.Assign. Not Available design CEO in October 2002 has been heralded for his cost- cutting strategies that have restoredKeywords financial discipline in the company. ButSupermarket chain; Wal-Mart; Value for there has been a trade-off. Pressler, who Toyota’s Success in the US Auto has little retail experience, has not steeredmoney; Changing management; Businessmanagement; Business strategies; Greg Industry Gap toward its customers’ tastes. RealisingBenneman; Aggressive price; Competitive The Case study is about business strategies his mistakes, Pressler has changed hisStrategies Case Study; Competitors; Market of the auto company –Toyota Motor strategy in mid 2004 to generate growth.share; Price-rollback strategy; In-store Corporation in the US market. Toyota is a He has revitalized the marketing strategy, 7
  8. 8. tied up with renowned designers and increased Pringles– Combating the Launch continuous improvement; Competitive the focus on emerging economies. Will he of Lays Stax Strategies Case Study; champion Competition and Strategy/Competitive Strategies succeed in rejuvenating Gap Inc and programme; inclusion; Toyota attracting customers once again? Pringles the global market leader in the ‘potato crisps’ category in the US is facing Industry Auto Industry a new threat. In late 2003, Frito Lays has Reference No. COM0146P Pedagogical Objectives Year of Pub. 2007 launched Lays Stax—a variety of potato • The case discusses the dynamics of the crisps that closely resembles Pringles. Teaching Note Not Available US garment industry Though people across the world are Struc.Assign. Not Available accustomed to the crunchy taste and the Keywords • The case analyses Gap’s repositioning unique packaging of Pringles, Frito Lays, strategy and its decline Nokia Media Master; AMPS/TDMA; 3G; is offering an extensive range of flavours • The case debates over Gap’s revival in the potato crisps segment. It also offers Tetra; WAP; W-CADMA; Nokia E series; strategy. unique packaging and competitive pricing Competitive Strategies Case Study; and enjoys a huge distribution network. Symbian OS Industry Garment Industry Being a market leader in the potato chips Reference No. COM0149P market, Frito Lays is a formidable Year of Pub. 2007 Teaching Note Not Available competitor. How can Pringles maintain its HMV: Competing in the Digital market share in the face of stiff Struc.Assign. Not Available World competition from Frito Lays? Keywords The case can be used to teach competitive HMV Group plc (HMV) was one of the world’s leading retailers of music, DVD/ Gap; Competitive Strategies Case Study; strategy, branding strategy and market video, computer games and books in the Banana Republic; old navy; marketing strategy. UK, US and Asia. An increase in the number strategy; repositioning strategy; brand of online purchase of CDs and DVDs, a cannibalisation; consumer preference; Pedagogical Objectives rise in digital downloads and stiffer turnaround strategy; employee exodus; competition from general supermarkets • Analyse the snack industry and the SWOT analysis; merchandise had an adverse impact on HMV’s revenue changing trends in the industry in 2005. Changes in musical tastes also • Pringles’ strategy vis-à-vis other brands affected HMV’s sales adversely. HMV Southwest vs JetBlue in the • Relationship between product hoped to improve its profitability by Changing Market differentiation, brand premium and initiating fresh price cuts and expanding its online product offerings. To reverse the pricing. Southwest Airlines and JetBlue were two downfall, HMV introduced various leading low cost airlines in the US. Both Industry Food & Beverage Industry initiatives. In late 2006, HMV had airlines adopted a similar business strategy Reference No. COM0147P revamped its online and offline offer, as to compete against each other in the LCC Year of Pub. 2007 well as its pricing, to turn itself around. market in the US. However in 2006, the Teaching Note Available two airlines faced increasing cost pressures Struc.Assign. Available Pedagogical Objectives due to high costs, increased competition and rising fuel prices. The case study Keywords • Business dynamics of HMV discusses Southwest Airlines and JetBlue’s Potato chips; innovative packaging; · Impact of changing consumer taste and strategies to overcome cost pressures and premium branding; Competitive Strategies preferences compete against each other buy Case Study; pricing strategy; frito lays; differentiating their services. impulse purchase; mini brands · Competition in music industry and its impact on HMV Pedagogical Objectives · HMV’s revitalizing strategies. • The case compares the business model Managing Diversity at Toyota Industry Music Industry of the two leading companies in the field Reference No. COM0145P Toyota Motor Corporation, a leading auto of low cost airlines i.e. Southwest Airlines Year of Pub. 2007 manufacturer has built its reputation for and Jet Blue Teaching Note Not Available quality on the idea of continuous • It evaluates various strategies adopted improvement and respect for people. In Struc.Assign. Not Available by the two companies to gain cost 2001, it has launched the Toyota Diversity Keywords competitiveness. Strategy, a ten year, multi-billion dollar sustainable commitment to minority Music retailer; waterstone; his master’s Industry Airline Industry participation in Toyota. The strategy is voice; EMI; Billionconsumers’ taste; Reference No. COM0148P based on minority participation, equal Competitive Strategies Case Study; Year of Pub. 2007 opportunity and inclusion. It also uses a revitalizing; competitiors; market share; Teaching Note Not Available mentoring programming called ‘champion online offering; new pricing and Struc.Assign. Not Available programme’. For Toyota diversity is not promotional efforts; cyclic game market; Keywords just a social responsibility but a business Ottaker;; Kiosksand imperative. It believes that its strategic supermarket Southwest airlines; jetBlue; low cost diversity plan reflected well on its business airlines; David neeleman; New Air; XM culture. satellite radio; Embraer; homesourced reservation system; Airbus A320; hobby H&M vs Zara: Competitive Pedagogical Objectives Airport; Morris air; Competitive Strategies Growth Strategies Case Study; Arizona One • HR; Diversity; Quality; Corporate The case compares the competitive growth responsibility; minority participation; strategies of two ‘fast fashion’ retailers –8