UK Businesses can easily start selling in Amazon India through Fulfillment By Amazon (FBA) programs

1. Amazon in India
What does this mean to UK Businesses?

2. Why India ?
• Rising standards of living with upwardly
mobile middle class with high disposable
incomes
• Low Language Barrier
• Approx 10 million online shoppers
• Growing at an estimated 30% CAGR vis-
à-vis a global growth rate of 8–10%.
• Electronics and Apparel are the biggest
categories in terms of sales

3. Need to Consider
• Languages
• Currency
• Customer expectation
• Local payment methods (cash on delivery)
• Duty
• Returns policy
• Prevailing fraud rates etc.

4. Easy Way In for UK Businesses
• Orders are eligible for FREE Delivery and
can be placed using Cash on Delivery
• Products are stored, packed and
dispatched by Amazon
• Order delivery tracking to your doorstep
• Products can be returned easily by visiting
our Returns Support Centre
• Amazon handles all customer service

5. What to sell ?
Electronics and Apparel are the
biggest categories in terms of
sales

6. Who is the Rival ?
• Similar to Amazon's strategy
Vast selection, low prices, & fast delivery
• Went public in 1997
• Revenue US$92 million 2011-2012
• Generated $2.25 billion of cash and invested $3.6
billion in 2012
• 2.6 million users
• Monthly Unique visitors 96K May 9, 2013 to Jun 7, 2013, Google Adplanner

7. Amazon Aim
• "The goal for us is how do we build the
largest book store in India," says Greg
Greeley, Vice President of Amazon.com
• Focused on the "long-term" in India and is
not bothered about early profitability. "We
price the offering to reach scale, not at our
current cost structure," said Agarwal