An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Media Marketing for Small Business
1. THE POWER OF
SOCIAL MEDIA
SOCIAL MEDIA
MARKETING
FOR SME
FOR SMALL
BUSINESS
TELKOM SEMINAR
BANDUNG, FEB 26 2011
David Wayne Ika
CEO www.lintasberita.com
2.
3. To find something comparable,
you have to go back 500 yrs to
the printing press, the birth of
mass media....
Internet and Social Media are
shifting the power AWAY from
editors, publishers, the
establishment,
NOW it’s the PEOPLE who are
taking control.
Rupert Murdoch
4. 6 essentials
elements REVIEW & PLAN
1
6
LISTEN
ENGAGEMENT
2
PEOPLE
5
CAMPAIGN
TECHNOLOGY
3
4
OBJECTIVES
CONTENT
Source: SkyLab Social Media Presentation
5. 6 essentials
elementsREVIEW & PLAN
1
6
LISTEN
ENGAGEMENT
2
PEOPLE
5
CAMPAIGN
TECHNOLOGY
3
4
OBJECTIVES
CONTENT
Source: SkyLab Social Media Presentation
12. 6 essentials
elementsREVIEW & PLAN
1
6
LISTEN
ENGAGEMENT
2
PEOPLE
5
CAMPAIGN
TECHNOLOGY
3
4
OBJECTIVES
CONTENT
Source: SkyLab Social Media Presentation
13. 6 essentials
elements REVIEW & PLAN
1
6
LISTEN
ENGAGEMENT
2
PEOPLE
5
CAMPAIGN
TECHNOLOGY
3
4
OBJECTIVES
CONTENT
Source: SkyLab Social Media Presentation
71. How to
• Start by following the best in your field.
• Promote and tell people your Twitter ID and ask them to follow you.
72. How to
• Start by following the best in your field.
• Promote and tell people your Twitter ID and ask them to follow you.
• Include a Follow Me link in all your emails, on your website and
Facebook pages.
73. How to
• Start by following the best in your field.
• Promote and tell people your Twitter ID and ask them to follow you.
• Include a Follow Me link in all your emails, on your website and
Facebook pages.
• Join in conversations. Reply & Retweet tweets that relevance to your
business.
74. How to
• Start by following the best in your field.
• Promote and tell people your Twitter ID and ask them to follow you.
• Include a Follow Me link in all your emails, on your website and
Facebook pages.
• Join in conversations. Reply & Retweet tweets that relevance to your
business.
• When someone follows you, send a thank you with their name in it
and follow them back
75. How to
• Start by following the best in your field.
• Promote and tell people your Twitter ID and ask them to follow you.
• Include a Follow Me link in all your emails, on your website and
Facebook pages.
• Join in conversations. Reply & Retweet tweets that relevance to your
business.
• When someone follows you, send a thank you with their name in it
and follow them back
• Post comments on others blogs, intelligent comments that pertain to
the conversation. This will encourage others to visit your site and in
turn your Twitter page.
77. what to
30% Other People's stuff. Retweets of followers, Retweet big names, quotes,
links to great articles.
78. what to
30% Other People's stuff. Retweets of followers, Retweet big names, quotes,
links to great articles.
30% Funny stuff, motivational quotes, links to interesting blogs and articles (non
business).
79. what to
30% Other People's stuff. Retweets of followers, Retweet big names, quotes,
links to great articles.
30% Funny stuff, motivational quotes, links to interesting blogs and articles (non
business).
30% Your Stuff. Not selling, but about you and your likes, what you do, who you
are.
80. what to
30% Other People's stuff. Retweets of followers, Retweet big names, quotes,
links to great articles.
30% Funny stuff, motivational quotes, links to interesting blogs and articles (non
business).
30% Your Stuff. Not selling, but about you and your likes, what you do, who you
are.
10 % Your Promotions. What your offering.