1. @davidwayneika
Sunday, July 10, 11

2. Social media for
marketing
tools & application
social meets customer care
case studies
Sunday, July 10, 11

3. Sunday, July 10, 11

4. 5
............
Implementations
Social Media
for
Business
Sunday, July 10, 11

5. #1
Establish
GOALS
(Be Specific)
.............
Sunday, July 10, 11

6. Sunday, July 10, 11

7. #2
Listening
.............
Tweet Alarm
twilert
brand watch
social mention
open book
Sunday, July 10, 11

8. Sunday, July 10, 11

9. Sunday, July 10, 11

10. Sunday, July 10, 11

11. who & where are they?
personality
how / where they
consume
how/ where they
engage Learn About Your
Audience
Sunday, July 10, 11

12. #3
Build Your
Plan
.............
Sunday, July 10, 11

13. SELECT
YOUR TOOLS
ask 3 questions:
target audience
digital assets
C.T.A
Sunday, July 10, 11

14. #4
Engage!
.............
Sunday, July 10, 11

15. 3C
onnection
onversation
onversion
Sunday, July 10, 11

16. #5
Analyze &
Optimize
.............
Sunday, July 10, 11

17. How to start ?
what to tweet ?
Source: EzinesArticle.com
Sunday, July 10, 11

18. How to start ?
• Start by following the best in your field.
• Promote and tell people your Twitter ID and ask them to follow you.
• Include a Follow Me link in all your emails, on your website and
Facebook pages.
• Join in conversations. Reply & Retweet tweets that relevant to your
business.
• When someone follows you, send a thank you with their name in it
and follow them back
• Post comments on others blogs, intelligent comments that pertain to
the conversation. This will encourage others to visit your site and in
turn your Twitter page.
Sunday, July 10, 11

19. what to tweet ?
30% Other People's stuff. Retweets of followers, Retweet big names, quotes,
links to great articles.
30% Funny stuff, motivational quotes, links to interesting blogs and articles (non
business).
30% Your Stuff. Not selling, but about you and your likes, what you do, who you
are.
10 % Your Promotions. What your offering.
Sunday, July 10, 11

20. tools & applications
Sunday, July 10, 11

21. owned paid earned
Brand & Product online ads social media
Website
(+ Mobile Site) mobile ads wom
Digital Content SEM user forum
Blog sponsorship news, pr
Customer Care blogger
relationship
Sunday, July 10, 11

22. update rss listen
tweetdeck tweetake tweet grid
co-tweet muckrack tweet alarm
twitter feed addthis twilert
intense debate alltop brandwatch
friendfeed lintas.me social mention
open book
refollow
twellow
monittor
Sunday, July 10, 11

23. Sunday, July 10, 11

24. Sunday, July 10, 11

25. the world of social media is being shaped and re-
shaped everyday. There are no perfect solution
in social media space. so....
the key thing is to try things, make mistakes and
learn from that mistakes.
if you want to improve your customer care,
sales, increase market positioning, etc... social
media is a must Embrace!
or
Be Taken Over
.............
Sunday, July 10, 11

26. Sunday, July 10, 11

27. why social media matters to
customer care?
your customer is talking
social media has empowers everyone to speak
customer care need to embrace this space
get closer, spot trends, identify influencers
Sunday, July 10, 11

28. Source: Right Now Technologies
Sunday, July 10, 11

29. 5 guidelines for social
customer care Source: Right Now Technologies
Sunday, July 10, 11

30. Sunday, July 10, 11

31. Sunday, July 10, 11

32. Sunday, July 10, 11

33. Sunday, July 10, 11

34. CASE%%%%STUDY%%
Sunday, July 10, 11

35. Sunday, July 10, 11

36. CASE%%%%STUDY%%
Sunday, July 10, 11

37. Sunday, July 10, 11

38. Sunday, July 10, 11

39. Sunday, July 10, 11

40. @davidwayneika
Sunday, July 10, 11