This document provides tips and best practices for using social media effectively. It discusses the rise of major social platforms and their large user bases. The key recommendations are to be human, personal, and relevant in social posts. Specific advice includes knowing your audience, showing faces behind brands, asking questions to engage followers, and experimenting with different content types and platforms. The overall message is that social media should be fun and help build connections by sharing experiences in a way that reflects a brand's true identity.

1. why social media ?
Disclaimer:This is not going to be boring, unless you are a social media specialist.

2. why social media ?
how to

3. who was the first ?

4. who was the first ?
2002

5. video 1

6. 0
300,000,000
600,000,000
900,000,000
1,200,000,000
1,500,000,000
Facebook Twitter Google+ LinkedIn Instagram Pinterest
Active users
All users
what do the numbers say?

7. 0
300,000,000
600,000,000
900,000,000
1,200,000,000
1,500,000,000
Facebook Twitter Google+ LinkedIn Instagram Pinterest
Active users
All users
what do the numbers say?
Zuckerberg is still winning

8. 59%
41%
with without
Slovakia

9. so, how to ?

10. post
monitor
engage

11. but, first

12. know your audience

13. know your audience

14. video 2

15. above all, be human

16. above all, be human
be personal

18. above all, be human
be personal
be funny

20. above all, be human
be personal
be funny
say who you are
& what you do

22. above all, be human
be personal
be funny
say who you are
& what you do
show people/faces
behind the brand

24. above all, be human
be personal
be funny
say who you are
& what you do
show people/faces
behind the brand
link to your web

26. above all, be human
be personal
be funny
say who you are
& what you do
show people/faces
behind the brand
link to your web
ask questions

28. above all, be human
be personal
be funny
say who you are
& what you do
show people/faces
behind the brand
link to your web
ask questions
recycle

30. above all, be human
be personal
be funny
say who you are
& what you do
show people/faces
behind the brand
link to your web
ask questions
recycle
be relevant,
but free

32. above all, be human
be personal
be funny
say who you are
& what you do
show people/faces
behind the brand
link to your web
ask questions
recycle
be relevant,
but fere
experiment

34. video 3

35. repeat after me:
my readers are my publishers

36. reach is tricky

37. check your insights

38. check your insights

39. check your insights

40. FAQ

41. how often should I post?

42. what if
I ran out of material ?

43. pics over videos,
links over pics,
but...

44. video 4

45. how do we try

50. what about B2B ?

51. video 5

52. try to have fun

57. 0
300,000,000
600,000,000
900,000,000
1,200,000,000
1,500,000,000
Facebook Twitter Google+ LinkedIn Instagram Pinterest
Active users
All users
what do the numbers say?

58. video 6

59. why instagram ?

62. instagram for business

63. video 7

64. 5 tips

65. be true to your brand

67. be true to your brand
share experiences

69. be true to your brand
share experiences
find beauty everywhere

71. be true to your brand
share experiences
find beauty everywhere
inspire action

73. be true to your brand
share experiences
find beauty everywhere
inspire action
know your audience

75. #curaprox

76. video 8

78. video 9

79. what’s the deal ?

80. what is social capital ?

81. you are what you share

83. let me tell you a story

87. why?

89. how about these guys ?

90. what’s the future ?

92. thanks guys
@davidtvrdon @curaproxsk