Creative Options Communications is a full-service marketing, advertising and public relations company based in the Dallas-Fort Worth area. This is our capabilities presentation for companies to review.

1. Solving Business Problems Through
Marketing Solutions
Capabilities
Our clients rely on us to deliver their message
and provide customer-focused solutions! Presented by:
David Drewitz
Owner, Creative Options Communication

2. Solving Business Problems Through
Marketing Solutions
About Us
What We’ll Do For You
1. Get Results - We understand how to make business good when times are bad. We
understand how to create a need for your product.
2. Profile Your Customer- we have the ability to better understand your customer's
lifestyles choices and media habits. This allows us custom-build the leanest, meanest
and most cost-efficient marketing plan possible.
3. Employ Neuromarketing - We go beyond just branding. We use neuromarketing
techniques - the key to unlocking your customer’s brain and pushing their “buy
buttons.” We’ll speak the language the language of your audience.
4. Create Dynamic Advertisements – Develop creative that supports strategy. Creative
without strategy will fail. We don’t like to fail.
5. Get You Exposure Through Public Relations – Your story will seen and heard. The
successes we’ve had are staggering, we can do the same for you.
www.creativeoptionscommunications.com

3. Solving Business Problems Through
Marketing Solutions
About Us
We Are Creative Options:
Creative Options was founded in 1992.
Since then, we’ve been helping clients grow their businesses through strategic media
planning and advertising.
Creative Options has successfully launched and managed local, regional and national
advertising and marketing campaigns for clients in a wide range of industries including:
health and wellness, spa/resort, aerospace and defense, biotech, convention and tourism
authorities, home builders, land developers, a variety of food & beverage manufacturers, oil
& gas companies, medical professionals, B2B companies and other retail-oriented
businesses
www.creativeoptionscommunications.com

4. Solving Business Problems Through
Marketing Solutions
About Us
Key Players:
David Drewitz, President – Dallas Office
17 years of marketing experience - in the corporate marketing world and agency side. Extensive
experience in marketing, advertising, corporate communications, media strategy and public relations.
Directs and manages the strategic marketing plans and tactics for clients. He has worked on national and
regional accounts including: Dairy Queen, JC Penny Corp., Air Vent Inc., Bruce Floors, Shells
Restaurants, Pro-Cuts, American Airlines and The Body Wrap Shop.
Jed C. Jones, Director- Interactive and Internet Marketing
Jed Jones, Ph.D. holds a B.A. in Japanese Studies from UCLA, an M.B.A in Marketing from The Paul
Merage Business School at UC Irvine, and a Ph.D. in Psychology from Saybrook Graduate School and
Research Center. Jed is the master of the "long tail" approach to interactive marketing. Everything
Creative Options does involves identifying multiple super-narrow, super-rich target market niches and
then driving traffic to your Web site, blog or landing pages by using the right keywords and crafting the
right messaging to attract the most lucrative, most loyal customers.
James Ballard, Creative Director
James has over 16 years of experience in advertising as a leader, mentor, art director and designer. He
has helped companies develop comprehensive branding campaigns, launch new products and create
breakthrough, effective advertising.
www.creativeoptionscommunications.com

5. Solving Business Problems Through
Marketing Solutions
Capabilities
Creative Options is a full-service
agency assisting clients in:
• Branding & Positioning
• Market Research
• Media Planning, Negotiating & Buying
• Creative Concepting & Production
• Account Service
• Public and Media Relations
• Event Promotions
• Interactive/Online Advertising
www.creativeoptionscommunications.com

6. Solving Business Problems Through
Marketing Solutions
Branding
The Key to successful strategy is one thought,
one focus, one theme:
A Proven track record with:
• Building brands from the ground up
• Re-branding to make companies more competitive
• Elevating brand values to consumers
Creative Options:
• Gives clients a competitive edge in a changing marketplace
• Gets core consumers to remember client brands
• Experts in Neuromarketing
• Understanding the “Buy Buttons” in the brain
www.creativeoptionscommunications.com

7. Solving Business Problems Through
Marketing Solutions
Research
Research is the foundation of
everything we do:
Creative Options uses empirical research, unique tools, and refined data
which places clients in front of the right audiences, with the right media, and in
Customer Profiling will:
the right environments. This is the service behind our clients’ high return on
investment. 1. Help you understand
your audience’s
purchasing habits,
media habits,
Media ROI investment styles,
personal hobbies and
lifestyle choices.
2. We will deliver a report
detailing
comprehensive
demographics,
psychographics and life
style choices.
3. You’ll get a highly
sophisticated look at
your customer.
In-Depth Databases Audience Surveys
www.creativeoptionscommunications.com

8. Solving Business Problems Through
Marketing Solutions
Media Buying
Repetition Is The Key To Advertising:
Creative Options media buying expertise:
• Premium placed on selecting the appropriate media.
• We know the when, why and how to use the different mediums.
• Is backed by professionals who have the experience, the software, tools, and relationships to
deliver the most effective and efficient use of all major media
Creative Options can help you:
• Stretch the advertising budget, reaching more people with less money
• Has saved clients into the hundred thousand dollar range
• Earn thousands of dollars worth of free promotion and value-added bonus material
What We Deliver:
• Target Analysis
• Development of media strategies
• Media Plan recommendations
• Negotiations and buying
• Merchandising and value-added
• On-going stewardship
www.creativeoptionscommunications.com

9. Solving Business Problems Through
Marketing Solutions
Creative
Creative Options delivers creative advertising for all media, including print, outdoor,
broadcast and the Internet. Creative Options’ clients can count on messages that are
original, on target and geared to produce results.
www.creativeoptionscommunications.com

10. Solving Business Problems Through
Marketing Solutions
Philosophy
Our 7 Keys for Effective Advertising:
1. Speak to the heart and the mind will follow.
2. Bad advertising is about the advertiser. Good advertising is about the customer. (The
customer isn’t interested in your address or phone number until after you’ve convinced
them why they should care.)
3. Use verbs. Verbs are more effective than nouns.
4. Eliminate “plain words.” Avoid words that do not contribute toward a more vivid or
colorful image.
5. Be unpredictable. Surprise is the foundation of everything delightful.
6. Use sound, music, compelling words, unusual cadence, blank airtime or a memorable
moment to capture and retain the audience’s attention.
7. Don’t forget the benefit.
www.creativeoptionscommunications.com

11. Solving Business Problems Through
Marketing Solutions
Account Service
With Unwavering Commitment,
The Client Comes First:
With Creative Options, clients can be sure that their interests are protected, both on a day-
to-day basis and for the long haul. The Account Service team is careful to communicate
important findings, recommend options, and manage the campaign every step of the way.
Creative Options’ Account Service team shares a wealth of experience with:
• Managing multi-faceted campaigns from start to finish
• Building and implementing effective strategy
• Targeting and reaching core consumers
• Communicating and recommending appropriate options
www.creativeoptionscommunications.com

12. Solving Business Problems Through
Marketing Solutions
Public Relations
We Use PR and Promotions to Add
Firepower to Client’s Campaign:
Creative Options grabs public & media attention by
• Writing, pitching, creating news stories about your company
• News releases about company key events
•Obtaining interviews with local, regional and national media
• Event promotion
• Developing strong relationships with media contacts and channels
Creative Options makes sure:
• Clients get portrayed in credible, positive ways
• Clients get to interact with their consumers in new and
different ways – on a local, regional, and national level
www.creativeoptionscommunications.com

13. Solving Business Problems Through
Marketing Solutions
Interactive
With today’s technology, it’s not enough to have an Internet
presence. There must be strategy to back it up.
Creative Options creates, manages, and provides:
• Strategy to make online advertising an extension of other advertising
• Websites and campaigns from the ground up
• Optimized & overhauled websites
• Search engine optimization
• Article Marketing
• Pay-per-click campaigns
• Banner ads
• Develops programs to capture user data
• Creates support systems to handle traffic
• Designing content to draw more customers
www.creativeoptionscommunications.com

14. Solving Business Problems Through
Marketing Solutions
Results
We’re About Results:
• Strategic campaigns that reach the right audiences
• Exposure to a broad audience at low cost
• Increased advertising effectiveness
• ROI in business profits
• Increased brand name awareness and company recognition
• Increased word-of-mouth publicity
• Foundation for future marketing, advertising, and PR efforts
www.creativeoptionscommunications.com

15. We Get You Results
www.creativeoptionscommunications.com
If you want to increase revenue, improve your brand image and get
your business more exposure, contact us today
Creative Options
1152 Indian Run Drive #408
Carrollton, Texas 75010
Phone: 972-814-5723
www.creativeoptionscommunications.com
daviddrewitz@yahoo.com