Solving Business Problems Through
                                                                 Marketing Solutions



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Solving Business Problems Through
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Solving Business Problems Through
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Solving Business Problems Through
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Solving Business Problems Through
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Solving Business Problems Through
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Solving Business Problems Through
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We Get You Results

                                        www.creativeoptionscommunications.com


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Creative Options Communcations

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Creative Options Communications is a full-service marketing, advertising and public relations company based in the Dallas-Fort Worth area. This is our capabilities presentation for companies to review.

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Creative Options Communcations

  1. 1. Solving Business Problems Through Marketing Solutions Capabilities Our clients rely on us to deliver their message and provide customer-focused solutions! Presented by: David Drewitz Owner, Creative Options Communication
  2. 2. Solving Business Problems Through Marketing Solutions About Us What We’ll Do For You 1. Get Results - We understand how to make business good when times are bad. We understand how to create a need for your product. 2. Profile Your Customer- we have the ability to better understand your customer's lifestyles choices and media habits. This allows us custom-build the leanest, meanest and most cost-efficient marketing plan possible. 3. Employ Neuromarketing - We go beyond just branding. We use neuromarketing techniques - the key to unlocking your customer’s brain and pushing their “buy buttons.” We’ll speak the language the language of your audience. 4. Create Dynamic Advertisements – Develop creative that supports strategy. Creative without strategy will fail. We don’t like to fail. 5. Get You Exposure Through Public Relations – Your story will seen and heard. The successes we’ve had are staggering, we can do the same for you. www.creativeoptionscommunications.com
  3. 3. Solving Business Problems Through Marketing Solutions About Us We Are Creative Options: Creative Options was founded in 1992. Since then, we’ve been helping clients grow their businesses through strategic media planning and advertising. Creative Options has successfully launched and managed local, regional and national advertising and marketing campaigns for clients in a wide range of industries including: health and wellness, spa/resort, aerospace and defense, biotech, convention and tourism authorities, home builders, land developers, a variety of food & beverage manufacturers, oil & gas companies, medical professionals, B2B companies and other retail-oriented businesses www.creativeoptionscommunications.com
  4. 4. Solving Business Problems Through Marketing Solutions About Us Key Players: David Drewitz, President – Dallas Office 17 years of marketing experience - in the corporate marketing world and agency side. Extensive experience in marketing, advertising, corporate communications, media strategy and public relations. Directs and manages the strategic marketing plans and tactics for clients. He has worked on national and regional accounts including: Dairy Queen, JC Penny Corp., Air Vent Inc., Bruce Floors, Shells Restaurants, Pro-Cuts, American Airlines and The Body Wrap Shop. Jed C. Jones, Director- Interactive and Internet Marketing Jed Jones, Ph.D. holds a B.A. in Japanese Studies from UCLA, an M.B.A in Marketing from The Paul Merage Business School at UC Irvine, and a Ph.D. in Psychology from Saybrook Graduate School and Research Center. Jed is the master of the "long tail" approach to interactive marketing. Everything Creative Options does involves identifying multiple super-narrow, super-rich target market niches and then driving traffic to your Web site, blog or landing pages by using the right keywords and crafting the right messaging to attract the most lucrative, most loyal customers. James Ballard, Creative Director James has over 16 years of experience in advertising as a leader, mentor, art director and designer. He has helped companies develop comprehensive branding campaigns, launch new products and create breakthrough, effective advertising. www.creativeoptionscommunications.com
  5. 5. Solving Business Problems Through Marketing Solutions Capabilities Creative Options is a full-service agency assisting clients in: • Branding & Positioning • Market Research • Media Planning, Negotiating & Buying • Creative Concepting & Production • Account Service • Public and Media Relations • Event Promotions • Interactive/Online Advertising www.creativeoptionscommunications.com
  6. 6. Solving Business Problems Through Marketing Solutions Branding The Key to successful strategy is one thought, one focus, one theme: A Proven track record with: • Building brands from the ground up • Re-branding to make companies more competitive • Elevating brand values to consumers Creative Options: • Gives clients a competitive edge in a changing marketplace • Gets core consumers to remember client brands • Experts in Neuromarketing • Understanding the “Buy Buttons” in the brain www.creativeoptionscommunications.com
  7. 7. Solving Business Problems Through Marketing Solutions Research Research is the foundation of everything we do: Creative Options uses empirical research, unique tools, and refined data which places clients in front of the right audiences, with the right media, and in Customer Profiling will: the right environments. This is the service behind our clients’ high return on investment. 1. Help you understand your audience’s purchasing habits, media habits, Media ROI investment styles, personal hobbies and lifestyle choices. 2. We will deliver a report detailing comprehensive demographics, psychographics and life style choices. 3. You’ll get a highly sophisticated look at your customer. In-Depth Databases Audience Surveys www.creativeoptionscommunications.com
  8. 8. Solving Business Problems Through Marketing Solutions Media Buying Repetition Is The Key To Advertising: Creative Options media buying expertise: • Premium placed on selecting the appropriate media. • We know the when, why and how to use the different mediums. • Is backed by professionals who have the experience, the software, tools, and relationships to deliver the most effective and efficient use of all major media Creative Options can help you: • Stretch the advertising budget, reaching more people with less money • Has saved clients into the hundred thousand dollar range • Earn thousands of dollars worth of free promotion and value-added bonus material What We Deliver: • Target Analysis • Development of media strategies • Media Plan recommendations • Negotiations and buying • Merchandising and value-added • On-going stewardship www.creativeoptionscommunications.com
  9. 9. Solving Business Problems Through Marketing Solutions Creative Creative Options delivers creative advertising for all media, including print, outdoor, broadcast and the Internet. Creative Options’ clients can count on messages that are original, on target and geared to produce results. www.creativeoptionscommunications.com
  10. 10. Solving Business Problems Through Marketing Solutions Philosophy Our 7 Keys for Effective Advertising: 1. Speak to the heart and the mind will follow. 2. Bad advertising is about the advertiser. Good advertising is about the customer. (The customer isn’t interested in your address or phone number until after you’ve convinced them why they should care.) 3. Use verbs. Verbs are more effective than nouns. 4. Eliminate “plain words.” Avoid words that do not contribute toward a more vivid or colorful image. 5. Be unpredictable. Surprise is the foundation of everything delightful. 6. Use sound, music, compelling words, unusual cadence, blank airtime or a memorable moment to capture and retain the audience’s attention. 7. Don’t forget the benefit. www.creativeoptionscommunications.com
  11. 11. Solving Business Problems Through Marketing Solutions Account Service With Unwavering Commitment, The Client Comes First: With Creative Options, clients can be sure that their interests are protected, both on a day- to-day basis and for the long haul. The Account Service team is careful to communicate important findings, recommend options, and manage the campaign every step of the way. Creative Options’ Account Service team shares a wealth of experience with: • Managing multi-faceted campaigns from start to finish • Building and implementing effective strategy • Targeting and reaching core consumers • Communicating and recommending appropriate options www.creativeoptionscommunications.com
  12. 12. Solving Business Problems Through Marketing Solutions Public Relations We Use PR and Promotions to Add Firepower to Client’s Campaign: Creative Options grabs public & media attention by • Writing, pitching, creating news stories about your company • News releases about company key events •Obtaining interviews with local, regional and national media • Event promotion • Developing strong relationships with media contacts and channels Creative Options makes sure: • Clients get portrayed in credible, positive ways • Clients get to interact with their consumers in new and different ways – on a local, regional, and national level www.creativeoptionscommunications.com
  13. 13. Solving Business Problems Through Marketing Solutions Interactive With today’s technology, it’s not enough to have an Internet presence. There must be strategy to back it up. Creative Options creates, manages, and provides: • Strategy to make online advertising an extension of other advertising • Websites and campaigns from the ground up • Optimized & overhauled websites • Search engine optimization • Article Marketing • Pay-per-click campaigns • Banner ads • Develops programs to capture user data • Creates support systems to handle traffic • Designing content to draw more customers www.creativeoptionscommunications.com
  14. 14. Solving Business Problems Through Marketing Solutions Results We’re About Results: • Strategic campaigns that reach the right audiences • Exposure to a broad audience at low cost • Increased advertising effectiveness • ROI in business profits • Increased brand name awareness and company recognition • Increased word-of-mouth publicity • Foundation for future marketing, advertising, and PR efforts www.creativeoptionscommunications.com
  15. 15. We Get You Results www.creativeoptionscommunications.com If you want to increase revenue, improve your brand image and get your business more exposure, contact us today Creative Options 1152 Indian Run Drive #408 Carrollton, Texas 75010 Phone: 972-814-5723 www.creativeoptionscommunications.com daviddrewitz@yahoo.com

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