2. Who is BrandHOUSE is a creative consultancy.
BrandHOUSE, We provide premium consulting in brand
communications, advertising, graphic
and what design services and social media.
do they do?
We help clients to communicate
by partnering with them to tell stories and
open conversations on their behalf.
Importantly, we connect brands to people.
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2
3. our difference of ‘human-centredness’, helping to transform
Transformational design is our difference. organisations by giving them the capability to
We apply our strategic process of design experience from a human perspective.
transformational design to help our clients
Transformational design does not claim to be a
align their business plan with a clear brand
change management process, but aspects of
strategy.
participating in the design process may help to
move towards the desired outcome.
what is transformational design This process can provide initial steps towards
Transformational design is a strategic changing the culture, aligning thinking and
response that recognises to change the focusing around the end user. Participation in
perceptions of your customer base, and the process gives stakeholders ownership of a
the market you want to capture, you must vision and helps champion the chosen direction.
influence their purchasing behaviour. Leaving the participants with the tools and
capacity to continue to adapt and innovate
Transformational design acknowledges that
means not only that organisational change will
‘design is never done’. Because organisations
continue to happen, but also that it can happen
now operate in an environment of constant
alongside that organisation’s day-to-day work.
change, the challenge is not how to design
a response to a current issue, but how to Sought response:
design a means of continually responding, From the application of this strategic response,
adapting and innovating. Transformational transformational design then leads onto ask:
design seeks to leave behind not only the
What do I want potential clients/customers to
shape of a new solution, but the tools, skills
think and/or do?
and organisational capacity for ongoing
change. Step 1: I want to try your product or service out.
Transformational design shapes behaviour – Step 2: I will continue to buy your product.
of people, systems and organisations – as
Step 3: I will tell my friends about you.
well as form. Because of this, its practice
demands a high level of ‘systems thinking’: our hallmark
an ability to consider an issue holistically Experience is our hallmark. With over 20 years
rather than reductively, understand experience, all our clients benefit equally from
relationships as well as components, and to a structure that enables us to offer an efficient
synthesize complex sets of information and and broad range of design services to both local
constraints in order to frame the problem. and national clients across many sectors.
Transformational design triggers a change in
the organisational culture of its clients to one
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4. BrandHOUSE use storytelling to create
compelling experiences that build human
connections. Stories help us to understand
complexity. Stories can enhance or change
perceptions. Stories are easy to remember...
and engage our feelings... Storytelling enables
individuals to see brands in a different light,
and accordingly take decisions, and change
their behaviour in accordance with these new
perceptions, insights, and identities.
Great stories, though, don’t just happen
randomly; they are designed.
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5. our capabilities
BRANDING
PRINT INTERACTIVE ENVIRONMENT
Advertising Interactive Design Brand Environments
Annual Reports Social Media Event Signage
Brand Identity Out-of-home Media
Communications Wayfinding
Packaging
how we work
PROJECT-BASED OR IN-HOUSE
CONTRACTOR PARTNER
As a project-based contractor we come in as you As an In-house partner we become an extension of
need us. We become the extra pair of hands with your marketing department, or even become your
the creative mind to implement strategies to deliver marketing department, to create,
strong conceptual creative to increase your brand develop and implement your brand voice.
awareness and capitalise and expand your market share.
We become your brand custodian.
BrandHOUSE can develop brand and marketing
strategies to identify how to effectively communicate
your unique brand personality and competitive
advantages in ways that will increase your brand
awareness which in turn leads to an increase of
market share.
5
6. How do
we work
with you?
listen explore create define transform
Listen. It sounds so simple After having After brainstorming, ideas are sorted This next stage is Design is a method,
really, but we actually do it. listened to on the premise that ‘the patient is the about defining which transformational
We give you our undivided you, we use arbiter of the best solution.’ prototype will best design is a strategic
attention so we can fully these insights serve to meet the response.
understand your business to start client’s challenges,
We then begin the process of Transformational
challenges and understand exploring that will lead to a
prototyping concepts that are design is about
the scope of the issue and ways to change in customer
based on sound strategies that creating fundamental
define the right problem to deliver perception, give new
unlock complex problems to deliver change, that gives a
tackle. strategic insights to your brand
an outcome that will result in return on investment
outcomes by and change purchasing
transformational design. through increase of
placing your behaviour.
purchasing behaviour
target market
and elevates
– the ‘user’ – at
your brand in the
the heart of a
market place above
solution.
competitor brands.
6
7. Do more
Amplify the reach of your brand through
social engagament. Brandhouse can help you
with your
tactically build campaigns across multiple
channels.
next Multichannel marketing is the way forward.
We can build integrated campaigns that adopt
campaign
across offline and online environments to
create meaningful and engaging conversations
with your target market.
To develop a successful social media campaign
there are five steps that should become a part
of your strategy:
1. Define your digital 3. Invest in the right technology 4. Build your customer
and offline strategy Use Customer relationship management (CRM) enagagement
Feed overarching and database tools to build a holistic view of the model
business objectives customer, and then use this to target your Be clear about what
into your online and communications with more efficiency. you want to achieve
offline marketing in your integrated
mix to create campaign, both
compelling cross offline and
channel strategies. online. Then, use
yourCRM system
along with customer
segmentation and
2. Collect the right profiling to achieve
customer data these goals..
Determine what
data you need to
capture to provide 5. Start a
meanigful insights conversation
to drive strategy Engage your
and maximise cumsumer with
consumer information that
enagagement. they want and
influence their
decisions.
Engage, inform
and convert.
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8. Worksafe
Campaign
Facebook 3rd Party application
We successfully executed a social media
strategy in partnership with Naked
Communications.
Centred around a third party Facebook app,
features included a customised quiz with
specialised questions focussing on testing
participants responses . The results were then
shared across their social media platforms
and worked to reinforce the main points of the
Worksafe campaign. Additionally, the client was
able to extract live data from the execution.
A secondary element was the strategy to
generate awareness and target people who
might be interested in the campaign so that
they were exposed to it.
The Worksafe Youtube channel became the
eighteenth most veiwed in the education
category, and third most viewed in the comedy
section.
58,124 1,355
Views Likes
http://www.youtube.com/watch?v=YVrVgrhbV7w http://apps.facebook.com/worksafe-experiment/
8
9. Back A-Z Products
Title Back Incra Positioners Back
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9
10. Social media
drives revenue
2010
2012
Growth
65% 330% 2%
As social networks continue to gain traction at
incredible speeds, many corporations and small
businesses are investing heavily in building
communities online, and were looking for ways
to measure the impact of their investment. Value of share $4.15 $1.85 $0.92
In 2010, a report was released by Eventbrite
by platform
Every time someone shares an Since 2010, the average, aggregate dollars per share has
which detailed the cash benefits of ‘sharing’. event, it drives, on average $3.25 increased (81%) from $1.78 to $3.23. Twitter saw the greatest
in additional revenue back to the increase (330%) from $0.43 to $1.85, while Facebook saw
The social commerce report revealed that every healthy growth (65%) from $2.52 to $4.15. Dollars per LinkedIn
organiser.
time someone shared a paid event on Facebook, share increased only slightly (2%) from $0.90 to $0.92.
it drove an additional $2.52 in revenue back Shares drive
to the event organizer, and 11 additional page
traffic 14 33 10
views of their event page. Visits per share in 2012 over 2010 Over the last two years, the average number of people who
have also from increased, with click links shared by organizers and attendees through social
Twitter driving more event page media has increased from 7 to 17 visits per share. Links shared
traffic than Facebook and LinkedIn. on Facebook now drive 14 visits back to the event website,
compared with 11 in 2010. Twitter drives the most visits with
33 visits per share, while LinkedIn users visit event pages an
average of 10 times for every link that is shared.
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11. Digital
strategy
capabilities
Crative strategy and proposal Seeding Google and Facebook advertising
Creative and strategy for a digital online Seeding is an online PR service that involves Google and Facebook advertising is a great way
campaign. Full proposal document on options dropping links on affiliated websites, social to drive traffic to your website. Campaigns can
for generating unique branded content and media, forums and blogs that consequently be run over 1–3 months. To achive a number one
integrating social media with the objective of generates hits, views and likes to your Facebook page ranking, a 3 month campaign is advised.
maximizing your brand online and also driving fanpage and the website.
Specific Services
traffic to your webiste.
Seeding is best optimized with engaging content Graphic design - banner ads & media placement.
Specific Services in mind and works best with a strong Facebook
Cost
Creative strategy, copywriting. 3rd party application and/or viral video.
Dependent on brief and/or budget.
Cost Specific Services
EDM’s
Dependent on brief and/or budget. Research Strategy with 10 days of seeding.
Electronic email send outs featuring a branded
Facebook fanpage 3rd party app Cost
skin template and a CMS providing you with
Dependent on brief and/or budget.
The creative, design and execution of a access to change content for weekly/monthly
Facebook fanpage and 3rd party fan page Viral Video send outs via database.
application with engaging content and possible
The creative, production and post production Specific Services
prize incentive that gears users towards using
of a viral video that will showcase your brand Graphic design of template, backend
the application, pushing brand equity and
and be used as a vehicle for generating views to development - CMS.
getting them to the website.
your Youtube channel and then subsequently to
Cost
Specific Services your website.
Dependent on brief and/or budget.
Graphic design, art direction, stock imagery, Specific Services
backend development and client management. Services subject to creative.
Cost Cost
Dependent on brief and/or budget. The cost for this service is heavily dependent on
the creative concepts that can be put forward
in the creative strategy plan as previously
outlined.
11
12. Simply put, if you don’t innovate
then you won’t survive.
Brands must be relevant as markets evolve.
Those brands that recognise that markets are
fractured over many platforms, who leverage
existing, new and emerging touchpoints will be
the future.
Don’t be a brand for today.
We would love to hear from you.To learn more
about your business challenges. To discuss how
we are able to help. To provide insight. To think
about how we can partner with you to give more
presence to your brand.
Contact:
Chris Waldron / Creative Director Suite 9 / 501 Church Street, Richmond VIC 3121
t +61 412 374 050 e chris@brandhouse.net.au www.brandhouse.net.au
Connecting
brands
to people
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