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How Near Field Communications (NFC) and Radio Frequency Identification (RFID) Will Change Mobile - SXSW 2011

by Chief Marketing Officer at MRY on Mar 14, 2011

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From South by Southwest (SXSW) 2011, this annotated version of the talk in the Future 15 series explains what NFC and RFID are, which companies are most heavily supporting the technologies, and how ...

From South by Southwest (SXSW) 2011, this annotated version of the talk in the Future 15 series explains what NFC and RFID are, which companies are most heavily supporting the technologies, and how the technologies are being used today.

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http://www.dblums.com 35
http://blog.bostondave.net 27
url_unknown 11
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13 of 3 previous next Post a comment

  • davidberkowitz David Berkowitz, Chief Marketing Officer at MRY @cathcam yes, the execution is a work in progress. Granted, if I'm walking by a store and can easily tap the tag to get reviews, that does become really valuable. It's even more valuable if I can get some social context - like 10 of my friends have been there and 3 rated it an average of 4 stars, or most people say to try the lasagna, or that there's a special this week. 2 years ago
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  • cathcam Mark Cathcart, Executive Director, Systems Engineering, Senior Distinguished Engineer at Dell Inc. Thanks for sharing this David.

    Having scanned some of the business tags from Google here in Austin, I'm left wondering, huh, who thought this up. A sign on a door at a shop that tells you the address of the shop you are already at, takes you to the web page where you already are and gives you a map and directions button...

    On the other hand, NFC itself looks really promising..
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  • AlanWolk Alan Wolk, Global Lead Analyst at Piksel Great 101 overview of a complex topic 3 years ago
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How Near Field Communications (NFC) and Radio Frequency Identification (RFID) Will Change Mobile - SXSW 2011 How Near Field Communications (NFC) and Radio Frequency Identification (RFID) Will Change Mobile - SXSW 2011 Presentation Transcript