2. Agenda
• Overview
• Outsourcing
• Vendors Partners
• Writing a Spec
• Tools
• Q&A

3. Choose Wisely
Majors
Minors

4. Day 1
Product Operations Marketing Admin Plant
Legal
Accounting

5. Launch
Product Operations Marketing Admin Plant
Design Equipment Domain Legal Office
Developmen Software Hosting Accounting Janitorial
t

6. Post Funding
Product Operations Marketing Admin Plant
Design Equipment Domain Legal Office
Development Software Hosting Accounting Janitorial
Analytics PR Insurance Food
Sales Investors
SEO/PPC

7. Outsourcing
Core Competencies Non Core Competencies
• Ideas • Bookkeeping/Acct
• Planning • Legal
• Modeling (Kind of) • Cloud Services (AWS,
• Go to Market Google)
• Development (maybe) • Banking
• Insurance
• Office

8. Supplier Life Cycle
Expectation Execution Disappointment

9. Choosing Vendors
• Know what you need
• Ask for and Check references
– Your size/stage of company

10. Managing Vendors
• Clear Expectations
• Regular Milestones
• Regular checkins
• End dates
• Review

11. Firing Vendors
• Every relationship will end…
• Outgrow
• Business Changes
• Poor Performance

12. Partners
• Understand your Partners Motives
– Microsoft Example
• Positioning in the market gaps
– Be where the partners want to go
– Be easy to integrate into their message
(solution not product)

13. How the VC’s See It
• Looking at how effectively $$$ are spent
• Strong CTO w/ some outsourcing is fine
• Hybrid model is OK IF you can manage
it…
• How much does an Engineer raise your
enterprise value?

14. Writing a Spec
• Version Control
– Track Changes
– Date/Owner/Last Version

15. • Abstract
– Introduction, summary
– Terminology

16. • Customer profile
• Features
• Mobile/App
• Commerce
• Reporting
• Dashboard
• Data Fields
• Outside data sources / APIs
• Q&A
• Notes and Competitive products/apps

17. Tools
• Stitch – capturing & annotating screenshots
• Evernote or OneNote – unstructured data, searchable
• Balsamiq – making wireframes
• PowerPoint – first place to program
• Snagit & Camtasia – capture screen demo, narrate and edit
• Fiverr.com – online creative services, voiceover
• WalkMe.com – step by step web tool
• HelloBar.com – simple A/B Testing

18. • Dave Parker –
Dave@dkparker.com
www.dkparker.com
@DaveParkerSEA