NWEN Founder Institute Justin Wilcox Validating the Idea

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NWEN Founder Institute Justin Wilcox Validating the Idea

  1. 1. the most important deck of your life @Justin_Wilcox Blog: CustomerDevLabs.com
  2. 2. Great CEOs• Vision• Know their customers better than they know themselves• Success = Perserverance
  3. 3. Vision• Bullshit• You know nothing
  4. 4. Smarter than your Customers• “If I had asked customers what they wanted, they would have said faster horses.” - Henry Ford• Bullshit• Horseshit
  5. 5. Success = Perseverance• Success = learning
  6. 6. Chief Learning Officers• CEOs – Vision – Smarter than customers – Preserver• CLOs – Know just 1 thing - they know nothing – Customers know everything – Success = learning
  7. 7. My Story• Left Microsoft• I had – Idea – Customer – Paying customer – Lots more customers• What I didn’t have – Anything of value!!!
  8. 8. I didn’t know• How many customers there were• How much they would pay• What it would take to make a real sale
  9. 9. What Happened• Instead of testing… – Build product – Try selling to brick walls• It took me 2 years to fail – Could have failed in 2 weeks
  10. 10. my failure…your success• Test time – Can you see the future? – Do you know more than your customers?
  11. 11. Conclusion• You know nothing• Customers know everything• Your job is NOT to execute It’s to LEARN

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