Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NWEN Founder Institute Justin Wilcox Validating the Idea


Published on

  • Be the first to comment

  • Be the first to like this

NWEN Founder Institute Justin Wilcox Validating the Idea

  1. 1. the most important deck of your life @Justin_Wilcox Blog:
  2. 2. Great CEOs• Vision• Know their customers better than they know themselves• Success = Perserverance
  3. 3. Vision• Bullshit• You know nothing
  4. 4. Smarter than your Customers• “If I had asked customers what they wanted, they would have said faster horses.” - Henry Ford• Bullshit• Horseshit
  5. 5. Success = Perseverance• Success = learning
  6. 6. Chief Learning Officers• CEOs – Vision – Smarter than customers – Preserver• CLOs – Know just 1 thing - they know nothing – Customers know everything – Success = learning
  7. 7. My Story• Left Microsoft• I had – Idea – Customer – Paying customer – Lots more customers• What I didn’t have – Anything of value!!!
  8. 8. I didn’t know• How many customers there were• How much they would pay• What it would take to make a real sale
  9. 9. What Happened• Instead of testing… – Build product – Try selling to brick walls• It took me 2 years to fail – Could have failed in 2 weeks
  10. 10. my failure…your success• Test time – Can you see the future? – Do you know more than your customers?
  11. 11. Conclusion• You know nothing• Customers know everything• Your job is NOT to execute It’s to LEARN