Introduction to communication

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Introduction to communication

  1. 1. Ongoing process Uses symbols Meaning
  2. 2. Verbal communication Non- verbal communication
  3. 3. Improve talking skill Realization of everyday life
  4. 4. ARISTOTLEAN MODEL SHAHNON-WEAVER MODEL
  5. 5. SPEAKER MESSAGE LISTENER
  6. 6. INFORMATION SOURCE TRANSMITTER (ENCODER) NOISE CHANNEL RECEIVER (DECODER) DESTINATION
  7. 7. Berlo’s Model
  8. 8.  Also known as SMCR model. Source, Message, Channel, and Receiver.  This model think that communication is a static phenomenon. There is no feedback.
  9. 9. Criticism of Berlo’s Model of Communication: No feedback / don’t know about the effect  Does not mention barriers to communication  No room for noise  Complex model  It is a linear model of communication  Needs people to be on same level for communication to occur but not true in real life  Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human beings (thinking, understanding, analyzing etc). 
  10. 10. The Schramm Model (1954)
  11. 11. The Schramm Model  Encoder – Who does encoding or Sends the message (message originates)  Decoder – Who receives the message  Interpreter – Person trying to understand (analyses, perceive) or interpret
  12. 12.         Advantage of Schramm model of communication Dynamic model- Shows how a situation can change It shows why redundancy is an essential part There is no separate sender and receiver, sender and receiver is the same person Assume communication to be circular in nature Feedback – central feature. Disadvantage of Schramm model of communication This model does not talk about semantic noise and it assume the moment of encoding and decoding.
  13. 13. STEP 1 Sender has an idea or information to share STEP 2 Sender encodes idea in a form that will carry it to the receiver Feedback also needs to be encoded, transmitted and decoded STEP 6 Receiver sends feedback STEP 3 Sender transmits the message Channel STEP 4 Receiver gets the message STEP 5 Receiver decodes the mesage
  14. 14. 1. 2. Ideas & encoding Communication source and receiver 3. Communication channel 4. 5. Decoding Message feedback Ideas & encoding
  15. 15.  Ideas & encoding Process & transform INFO verbal, non-verbal or visual symbols - Transformation of ideas into symbols = ENCODING
  16. 16. interaction  SOURCE RECEIVER  SOURCE is the originator & transmitter of the message  RECEIVER is the recipient of the message or the destination point
  17. 17.  CHANNEL is the medium that carries message within & between people HUMAN Thoughts • Verbal Communication Non-verbal behavior • • • Involves face-to-face interaction • Good for training, problem-solving, decision-making, persuading, working collaboratively in group work TECHNOLOGY • radio, telephone,fax, video, e-mail • Convenient when faced with time and geographical constraints • channel chosen will depend on speed, cost, message complexity, reasons & receiver
  18. 18.  conducted by receiver  stimulus sent to the brain for interpreting  interpret the symbols sent by sender  decode the message upon various factors
  19. 19.  response or reaction of the receiver  form of feedback ( verbal or non-verbal )  to evaluate the effectiveness of the message  feedback may be positive or negative

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