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There are many different ways to persuade consumers to buy products. From the use of a popular content such as music to trigger unconscious emotions, to the organization of products inside the store to stimulate consumerism. Equivalent strategies likewise happens regarding customer service, including the use of different colors to attract consumers, smells to make them memorize the brand, touch for a closer sensation, and taste, especially for food products. The purpose of this paper is to explain different strategies that business use to persuade its customers and how all of this aspects generate a particular environment, making consumers distinguish a specific store as one that is different from its competitors.