In the mood for being influential
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In the mood for being influential

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We show that, in Twitter, popular and influential users linguistically structure their tweets in specific ways.

We show that, in Twitter, popular and influential users linguistically structure their tweets in specific ways.

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In the mood for being influential In the mood for being influential Presentation Transcript

  • in the mood for being influential @danielequercia
  • o ffline & online
  • <goal>
  • social media language personality social media
  • social media <why>
  • social media
  • social media Pop press pundits (Archbishop England&Walses) “ Social-networking sites “dehumanize” community life”
  • social media
  • social media 1 Q&A
  • social media 2 Q&A
  • social media 3 Q&A
  • social media CS Researchers: “ Twitter is NOT a social network but a news media”
  • social media Pop press pundits (Archbishop England&Wales): “ Social-networking sites “dehumanize” community life” CS Researchers: “ Twitter is NOT a social network but a news media”
  • social media Pop press pundits (Archbishop England&Wales) “ Social-networking sites “dehumanize” community life” CS Researchers: “ Twitter is NOT a social network but a news media” “ I beg to differ” ;-)
  • social media language personality social media
  • social media language personality social media 1
  • language personality social media yesterday
  • 1 listeners, popular, & influential: extrovert & emotionally stable 2 highly-read: open to new experiences 3 predict personality from 3 public numbers
  • social media language personality social media now
  • social media language personality
  • social media language personality
  • social media language social media
  • 250K profiles in London (31.5M tweets) 3 seeds: newspaper accounts
  • The power of LANGUAGE
  • The power of LANGUAGE are concerned with one-to-one engagement are self-centered
  • The power of LANGUAGE are concerned with one-to-one engagement create a sense of community are self-centered
  • The power of LANGUAGE are concerned with one-to-one engagement create a sense of community are self-centered
  • The power of LANGUAGE sentiment & influence: any correlation?
  • The power of LANGUAGE sentiment & influence: any correlation?
  • The power of LANGUAGE sentiment & influence: any correlation?
  •  
  • social media we can build monitoring tools
  • tools for topical & sentiment analysis
  • r =.350 word count r =.365 MaxEnt predicting socioeconomic well-being with twitter [CSCW] Tracking Gross Community Happiness from Tweets
  • @danielequercia