In the mood for being influential

in the mood for being influential @danielequercia

o ffline & online

<goal>

social media language personality social media

social media <why>

social media

social media Pop press pundits (Archbishop England&Walses) “ Social-networking sites “dehumanize” community life”

social media

social media 1 Q&A

social media 2 Q&A

social media 3 Q&A

social media CS Researchers: “ Twitter is NOT a social network but a news media”

social media Pop press pundits (Archbishop England&Wales): “ Social-networking sites “dehumanize” community life” CS Researchers: “ Twitter is NOT a social network but a news media”

social media Pop press pundits (Archbishop England&Wales) “ Social-networking sites “dehumanize” community life” CS Researchers: “ Twitter is NOT a social network but a news media” “ I beg to differ” ;-)

social media language personality social media

social media language personality social media 1

language personality social media yesterday

1 listeners, popular, & influential: extrovert & emotionally stable 2 highly-read: open to new experiences 3 predict personality from 3 public numbers

social media language personality social media now

social media language personality

social media language social media

250K profiles in London (31.5M tweets) 3 seeds: newspaper accounts

The power of LANGUAGE

The power of LANGUAGE are concerned with one-to-one engagement are self-centered

The power of LANGUAGE are concerned with one-to-one engagement create a sense of community are self-centered

The power of LANGUAGE sentiment & influence: any correlation?

social media we can build monitoring tools

tools for topical & sentiment analysis

r =.350 word count r =.365 MaxEnt predicting socioeconomic well-being with twitter [CSCW] Tracking Gross Community Happiness from Tweets

@danielequercia

In the mood for being influential

by Daniele Quercia on Oct 20, 2011

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