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Psychological Maps 2.0:A web engagement enterprise starting in London
Situation75% in USA (already!)
Situationplus 1.2B by 2025 in USA
Situationplus 5M /month in developing c.
ProblemInequality!
Solution$Timely allocation of scarce resources
census deprivation + londoners on twitter
r=.350 word count r=.365 MaxEnt[cscw’12] Tracking Gross Community Happiness from Tweets
social mediaenvironmentsportshealth Royal weddingSpanish/Portuguesecelebrity gossipsTalk of the City [ICWSM’12]
Twitter |o|
well-off deprived
well-off deprivedVisibility
visibility & well-being
draw a map
WEIRD trap!Few hundreds of WEIRDosWhite,Educated,Industrialized,Rich, and Democratic undergraduates
WWW Game!
URBANOPTICON.ORG
“I’ve been living in London for the past 35 years and Ifelt like a tourist. There were so many places I had noclue where t...
launched few months ago > 2K players
“Yesterday we had few friends over for dinner.I started to play the game on my laptop, andthat escalated into a ridiculous...
Demographicsage&gender ~ Underground passengers!= Facebook/Twitter users
Regions
Regions
Boroughs
Boroughs
Londoners vs. UK vs. World
Visibility & Social Deprivation
Vibility vs. Exposure
Distinctiveness(e.g., interesting architecture)Area more visibile than exposure would suggest
info value of pix? 
pic info = quantitative “fuzzy” concepts
(a) (b) (c) (d)(e) (f) (g) (h)Figure 5: Visual Wordsfor Beauty (top row) and Ugly (bottom row).and guardrails. The red dot...
only london? 
profzero.org/urbanopticon
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
Psychological Maps 2.0 [www 2013]
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Psychological Maps 2.0 [www 2013]

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Psychological Maps 2.0 [www 2013]

  1. 1. Psychological Maps 2.0:A web engagement enterprise starting in London
  2. 2. Situation75% in USA (already!)
  3. 3. Situationplus 1.2B by 2025 in USA
  4. 4. Situationplus 5M /month in developing c.
  5. 5. ProblemInequality!
  6. 6. Solution$Timely allocation of scarce resources
  7. 7. census deprivation + londoners on twitter
  8. 8. r=.350 word count r=.365 MaxEnt[cscw’12] Tracking Gross Community Happiness from Tweets
  9. 9. social mediaenvironmentsportshealth Royal weddingSpanish/Portuguesecelebrity gossipsTalk of the City [ICWSM’12]
  10. 10. Twitter |o|
  11. 11. well-off deprived
  12. 12. well-off deprivedVisibility
  13. 13. visibility & well-being
  14. 14. draw a map
  15. 15. WEIRD trap!Few hundreds of WEIRDosWhite,Educated,Industrialized,Rich, and Democratic undergraduates
  16. 16. WWW Game!
  17. 17. URBANOPTICON.ORG
  18. 18. “I’ve been living in London for the past 35 years and Ifelt like a tourist. There were so many places I had noclue where they were. It is frustrating to get a scoreof 200 [out of 1000]!”
  19. 19. launched few months ago > 2K players
  20. 20. “Yesterday we had few friends over for dinner.I started to play the game on my laptop, andthat escalated into a ridiculous competitionamong all of us that left my husband (the onlyLondoner in the room) quite injured, so tospeak ”
  21. 21. Demographicsage&gender ~ Underground passengers!= Facebook/Twitter users
  22. 22. Regions
  23. 23. Regions
  24. 24. Boroughs
  25. 25. Boroughs
  26. 26. Londoners vs. UK vs. World
  27. 27. Visibility & Social Deprivation
  28. 28. Vibility vs. Exposure
  29. 29. Distinctiveness(e.g., interesting architecture)Area more visibile than exposure would suggest
  30. 30. info value of pix? 
  31. 31. pic info = quantitative “fuzzy” concepts
  32. 32. (a) (b) (c) (d)(e) (f) (g) (h)Figure 5: Visual Wordsfor Beauty (top row) and Ugly (bottom row).and guardrails. The red dots on top-ranked pictureshose on bottom-ranked ones mean two different thingsormer reflect positive(e.g., happy) visual words, whilePicture Quality Bias. Photos might not necessarilywhat they aresupposed to show (representativeurban sin each neighborhood), and somepictures might beof
  33. 33. only london? 
  34. 34. profzero.org/urbanopticon

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