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Loosing "Friends" on Facebook

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Why people unfriend each other on Facebook

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Loosing "Friends" on Facebook

  1. 1. “Loosing” Facebook Friends@danielequercia
  2. 2. <who am i>
  3. 3. daniele quercia
  4. 4. offline & online
  5. 5. social media language personality social media
  6. 6. EmotionsTalk of the City
  7. 7. EmotionsTalk of the City
  8. 8. The Social World of Twitter [ICWSM’12]“Happy” (“sad”) users do cluster together
  9. 9. YOU YOUR FRIENDS
  10. 10. EmotionsTalk of the City
  11. 11. Talk of the City [ICWSM’12] social media environment sports health Royal wedding Spanish/Portuguese celebrity gossips
  12. 12. TweetLDA: Fast & Effective Topic Modeling
  13. 13. Goal: Predictors of Unfriending
  14. 14. Word of the Year 2010
  15. 15. Surveys
  16. 16. “the act of unfriending acknowledges thatthe definition of friend is differentfrom the traditional”
  17. 17. Qualitative & Quantitative Studies
  18. 18. “the act of unfriending acknowledges thatthe definition of friend is differentfrom the traditional”
  19. 19. Quantitative study of 4 predictorsPersonalityGender in social circlesAge differenceCommon friends
  20. 20. Quantitative study of 4 predictors
  21. 21. Quantitative study of 4 predictors > 34K Users 60% women median age 23 median #friends 123
  22. 22. Personality
  23. 23. WEIRD trap!Few hundreds of WEIRDos(White,Educated,Industrialized,Rich, and Democratic)
  24. 24. o WEIRDos iable, n 5 .5M, relDavid Stillwell & Michal Kosinski
  25. 25. Based on the two’s friend lists: We know which ties are broken NOT who “broke up” with whom
  26. 26. For each of the five traits: A min(traitA, traitB) B max(traitA, traitB) avg(traitA, traitB)
  27. 27. For min, max, and avg, results are consistent:Only Extraversion (-) & Neuroticism (+)(t-test, p<0.001)
  28. 28. Gender in triads
  29. 29. Fraction of broken ties ANY ANY M F ANY ANY
  30. 30. Fraction of broken ties54% 34% ANY ANY M F ANY ANY
  31. 31. Age difference
  32. 32. Not linear but… R2= 44%
  33. 33. Common friends
  34. 34. R2= 72%
  35. 35. A tie is likely to disappear between two who: Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles
  36. 36. A tie is likely to disappear between two who: Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles
  37. 37. A tie is likely to disappear between two who: Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles
  38. 38. practical implications
  39. 39. news ranking
  40. 40. real networks have been virtualized
  41. 41. @danielequercia

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