Linkdex ThinkTank - May 2014 - Presentation on delivering market leading SEO. Insights, tips and tactics to help those in-house as well as agencies to deliver best of class SEO.

2. HELLO!
Ciao!
Bonjour!
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3. OPERATIONAL
SEO
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4. BRAND
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5. TOOLS
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6. TEAM / PEOPLE
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7. Digital merry-go-round
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8. Understand what talent is in
the area
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9. Don’t always look specifically
for those in SEO
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10. Create recruitment relationships with local
education authorities
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11. Provide a training/intern
programme
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12. HAVING THE
RIGHT
STRUCTURE
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13. Client
SEO
Flat structure
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14. Departmental Approach
Client
Consultant
OutreachTechnicalContent
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15. So we changed it, and fast!
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16. Team approach
Client
OutreachTechnicalContent OutreachTechnicalContent OutreachTechnicalContent
Client Client
Consultant ConsultantConsultant
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17. There is no correct structure for an
SEO team. Just make sure that you
choose the one that works for you!
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18. PROCESS, TOOLS
& TEMPLATES
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19. Use the same tools across all teams.
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20. Use the same processes across all teams…
Research Data Capture Categorisation
Keyword
Testing
Keyword
SelectionInput Output
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21. But don’t stop staff
challenging those
processes to make them
better!
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22. Utilise templates
• For common tasks
• Consistencies across
teams
• To be used as a guide
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23. TimeOptimisation
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24. Use tools, process & templates as
guides, but allow your staff to
challenge & develop them to
enhance projects.
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25. COMMUNICATION
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26. Use project management tools
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27. Use a tool that works best
for you.
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28. Automate duplicate tasks
Client Facing Internal Use
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29. Provide a forum for discussion/feedback
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30. TEAM
DEVELOPMENT
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31. Staying ahead of the curve!
80:20 week
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32. Up skill in all
areas.
Employee
SEO
Analytics
Paid Media
Social Media
Content
Strategy
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33. Conferences / Meet-up
Attendance
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34. Give your team the power to create
side projects
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35. Train people well enough so they
can leave, treat them well enough
so they don’t want to. cc
@richardbranson
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36. TO DELIVER
MARKET LEADING
SEO
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37. THE RIGHT TEAM
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38. A STRUCTURE
THAT WORKS FOR
YOU!
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39. A PROCESS THAT
GUIDES AND
DOESN’T
RESTRICT #ThinkTank@danielbianchini

40. GOOD
COMMUNICATION
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41. #ThinkTank
ABILITY TO
CONTINUOUSLY
EVOLVE
@danielbianchini

42. Thank you.