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Local SEO - Alex Minchin - OxonDigital


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Local SEO - Alex Minchin - OxonDigital

  1. 1. By Alex Minchin<br />
  2. 2. What do I need to know?<br />1 in 5 Google searches have local intent<br />1 in 3 mobile searches have local intent<br />Local listings have positional advantage<br />People like to buy locally!<br />
  3. 3. What is Local SEO?<br />
  4. 4. A look at the top...<br />
  5. 5. What’s important?<br />Business Name<br />Address<br />Phone Number<br />Domain Name<br />Links<br />Citations<br />Reviews<br />Directory Listings<br />Testimonials<br />Geo-tagging<br />Social<br />Check-In Services<br />Proximity<br />
  6. 6. Consistency of Business Name, Address, and Phone Number is crucial to Local Search success.<br />
  7. 7. 5 Things you can do tostart optimising for Local SEO<br />
  8. 8. 1. Decide upon your keywords<br />Do your chosen keywords bring up a Places result when searched for?<br />Is there traffic volume?<br />Who are your competitors?<br />Is it a realistic target?<br />
  9. 9. 2. Research your competitors<br />
  10. 10. 3. Optimise your profile(s)<br />Business Name, Address, Tel.<br />Photos - any will do!<br />Videos - create free videos easily at, Microsoft Movie Maker or iMovie.<br />Categories/Tags – your chosen keywords<br />Consistent Description<br />Note down your Google Places profile details so that you have a structure to follow for all other profiles. <br />
  11. 11. 4. Search for citations<br />Searching for your competitors’ phone number and business name will bring up a list of their citations.<br />
  12. 12. 5. Ask for reviews<br />Existing customers<br />New customers (during the ‘honeymoon period’)<br />Suppliers<br />Partners<br />
  13. 13. To summarise<br />Choose your keywords wisely<br />Fill in your profile(s) as much as you can<br />Keep all business details consistent<br />Acquire citations and links (Biz name + Tel.)<br />Ask for reviews!<br />
  14. 14.<br />