Africa - Mobile Convention Amsterdam

Mobile Banking and PaymentsHow Rabo Development is Using Mobile, Branchless Banking Formulas to Change Access to Financial Services in Africa
A few slides on mobile banking and payments developments within Rabo Development partner banks in Africa.
Dan Armstrong
Mobile Convention Amsterdam, 19 April 2011

Some MFS Rabobank has launched in NL 2003-2011

Other Rabobank and Partner MFS Apps, Trials, Products

Rabobank Rural & Retail / Rabo Development World-Wide
Key
Rabobank Group
48 countries, 59.000 employees
Robeco, Sarasin, Orbay, Obvion, Interpolis, LageLanden, Athlon , etc.
Main focus on food and agri-banking, cooperative banking, and retail
Rabo Development
Partner Banks: Brazil, Paraguay, Zambia, Tanzania, Rwanda, Mozambique, China
Projects: Egypt, Malaysia, Vietnam, Kazakhstan, Pakistan, Ukraine, Malawi, etc.
Rabo International – Retail & Wholesale
Rabo International - Wholesale
RIAS & Rabo Development
Rabobank Foundation

40+ years of success, growth and stability, successful expansions, privatisation and IPO
450.000 customers, 1.200 employees, 50 branches
Year-on-year profitability, K3 bln in assets, mature risk management regime. Healthy account portfolio including:
Retail: account services, personal loans, e-banking, Xapit, remittances, cash services
Corporate: credit facilities, e-banking, cash services, treasury and investments, trade services
Transformation to modern banking tools: 100+ ATMs, internet banking, mobile banking
POS collaboration with Zampost, 121 new locations in 2011
Rabobank: 49% (2007)
Zanaco

Xapit Instant Banking
Launched in late 2008, USSD mobile banking
Also, Xapit ‘account’ = welcome pack + mobile banking + ATM card
Sign-up for an account and get mobile banking and a VISA debit card in 5 minutes.
250.000+ customers to-date
20+ bill payment partners, prepaid airtime, etc.
June 2010 Usage: 21 transactions per month (average)
All MNOs: ZAIN, MTN & CellZ
*444#

First Merchant Bank : FMB Fast Account
FMB
19 branches, corporate and retail banking, 600 employees, growing strongly
1/11 commercial banks in Malawi
FMB Mobile / FMB Fast Account
Launched summer of 2010, 50.000+ customers to-date
Successful to-date – packaging of ATM card, bank account and mobile banking functionality
Includes immediate (small) balance on customers’ account, facilitating usage of the new product

Case Study: NMB mobile
NMB: National Microfinance Bank Ltd.
1,9 mln customers (65% of all banked Tanzanians)
Largest Tanzanian bank network, 145 (100% automated) branches, 300+ ATMs nation-wide (donated by local Rabobanks)
Consumer and small-business focused, all income levels
Branch network designed to cover minimally 80% of Tanzanian districts.
Empowering Entrepreneurs

NMB mobile – mobile banking
Dial *155*66# to access
Features:
Balance Inquiry
Mini-Statement
Money transfers to any NMB account
TanescoLuku Prepaid Electricity Purchase
Vodacom and ZAIN Prepaid Airtime Top-Up
NMB Services like ATM card block, settings
No need to fill-in forms or visit an NMB branch to sign-up, simply dial *155*66*123#
NMB mobile:
Launched in August 2009
450.000+ active customers to-date
All mobile networks, 100% nation-wide coverage
SMS Alerts to 220.000 customers monthly
NMB mobile
1. Balance Enquiry
2. Mini-Statement
3. Money Transfer
4. Prepaid Services
5. Other Services
6. Help

BPR & BPR Mobile Banking
Banque Populaire du Rwanda
1.3 mln customers, 1.400 employees, 191 locations nation-wide
Far larger customer base and network than all other banks in Rwanda combined
1/3 of customers not having “automated” bank accounts
New BPR E-Channels
BPR Mobile Banking (launched 09/2010, 100.000+ customers to-date)
BPR SMS Alerts
BPR ATM Cards
BPR QuickCash ATMs
BPR Call Centre

BPR ATMs (new "BPR Quickcash" formula)
Quickcash and ATM Cards
100 BPR ATMs online in 2011 throughout Rwanda (donated by local Rabobanks)
Increased ATM usage through new marketing and promotions, usability campaigns and POS roll-out
New E-Banking Call Centre
BPR call centre successful operating, incl. ACD/call queue system
Inbound and outbound calling to improve usage, sign-ups and customer satisfaction
650-1.000 calls per day, service level is 85%+

Mobile Banking
Balance Inquiry
Mini-Statement
Money Transfer (BPR Accounts)
Prepaid Airtime
MTN
Tigo (pending)
Bill Payments
RECO Prepaid Electricity
StarTimes Africa TV
DStv
MTN Postpaid Bill
Tigo Postpaid Bill (pending)
Bank Services
Change BPR Mobile Banking PIN
Change Language
Order Cheque Book
Help
BPR Mobile Banking
Also: Free SMS Salary Alerts

BPR Mobile Road Shows & Sign-up Success

Generating Successful Formulas in (Developing) Markets
Inexpensive, Standardised Savings Products
Currently has / uses another financial product
Redistribution Zone
Too poor
Target / Addressable Market
Excluded by design
Does not have access to the product
Agents, Branchless Banking, Mobile
Development Zone
Excluded by default
Does not have / use a financial product
Awareness & Usability Campaign
Does not want the product
Has access to the product, but does not use it
Enablement Zone
Potential users
Based on: http://www.bankablefrontier.com/assets/pdfs/access-frontier-as-tool.pdf

Thank You!
Dan Armstrong, +31652085071
dan.armstrong@takashimobile.com, d.d.armstrong@rn.rabobank.nl
www.rabobank.nl
www.rabobank.com

Africa - Mobile Convention Amsterdam

by Dan Armstrong on Apr 19, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Africa - Mobile Convention Amsterdam — Presentation Transcript