Dan Armstrong – The Future of Web 2.0, 22 September 2009Some thoughts on internet access, banking and payments innovations

Rabobank GSM MVNO- Telecommunications Services (voice, SMS, VAS, Prepaid/Postpaid, MKB)- Mobile Internet Access (GPRS, UMTS, HSDPA), Portals and Self-CareValue-Added Bank Product- Banking “On the Go” Premium Product / Combination Communications Channel for Local Banks, Leden and CustomersMobile Incubator- Product/Business Development for Mobile Financial Services and Products- Launch of Remote and Contactless Payments and PartnershipsMobile Knowledge Centre- NFC, Consumer Behaviour & Usability- Encryption, Mobile Business Rules- Mobile Low-Value Payments- Standards, Retail/Consumer Acceptance, Security, Sustainability

Premium Product / Combination

Communications Channel for Local Banks, Leden and Customers

Some examples of MVNO ModelsTelephonyCheap (SIM only, large bundles, no-frills, VoIP)Target segments (youth, minorities, cheap intl. destinations)Cheap roaming (multi-IMSI, international players)Leverage point-of-sales locations or distributionExisting telecommunications retailersStrong retailers in other branchesAlternate distribution channelsLeverage powerful brandReinforce core business in other areasM2M/network utilisation

Rabobank GSM MVNO & Value-Added Bank ProductGreat Mobile Telecommunications Product – top-quality services, bundles or bundle-free, unlimited internet, competitive tariffs, SMS packages, MKB offersCore Rabobank Values - trust, security, quality, easy-to-use services, cooperative valueOnline Self-Care EnvironmentCommitment to innovation - core asset for differentiation is Mobile Financial ServicesSecure mobile banking

Rabo Mobiel as “Incubator & Knowledge Centre”2006 – Open Mobile Internet (OMI) programme launched2006 – Rabo Mobile launched (world’s first bank MVNO)2007 – Rabo Schoolbank NFC Cashless Schools1981 – First ATM in NL2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off1994 – 1st web portal www.tref.nl2008 – Mobielbankieren up to €50k (RR)1986 – Pin Retail PoS1996 – Internetbankieren launched2009 – NFC Payments Roll-Out1989 – Telebanking19801990200020102008 – SMS Betalen Launched1995 – “Rabofoon” IVR Banking2007 – MiniTix SMS1999 – 1st bank WAP site launched (mmm.rabobank.nl)2005 – Rabo tv2003 – Mobielbankieren on i-Mode2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones2004 – MiniTix Online LaunchedRabo Mobiel B.V.200620072008Postpaid LaunchPrepaid Launch30 Banks OnlineOrange -> KPN120 Banks OnlineMIB 6.0 (OMI)MIB 4.1 (RR)SMS Betalen LaunchLaunch of Segment PackagesC1000 NFC TrialDiergarde Blijdorp NFC TicketingMyOrder Terrace BetalenMKB/ZZPYouthPostpaid Retail LaunchNFC Trials: Coca-Cola, FEBO180k + customersSeniorenRetail Launch100k + customersAH To-Go Trial

MiniTix Online (2004-06), MiniTix SMS (2007), SMS Betalen(2008), MiniTix NFC (2008-09)SMS Betalen: Launch of P2P payments directly to/from MSISDNs, Java midlets, iPhone application, online website, MiniTix Merchants (2008)Mobile Innovations ProjectsCustomer bank account

NFC Mobile Ticketing: DiergaardeBlijdoorp (2008-09)NFC Fietsenstalling: Eindhoven, Tilburg (2008-09)Mobile Innovations ProjectsNFC Cashless Schools: kassa’s and vending, ASH, HHS/Redbird (2007-09)NFC Cantina Trials & Roll-Out: Carian/MiniTix (2008-09)RabobankRotterdamNFC Vending Trials: Coca-Cola, FEBO (2007-08)NFC Mobile Debit Card and Shopping Tool: C1000 (2007-08)

Mobile Terrace Payments: MyOrder @ various locations (2008-09)Mobile Health: StichtingDiabeter, Health Agency, Achmea (2008-09)Mobile Innovations ProjectsAlbert Heijn To-Go NFC Shopping: Amsterdam Amstel (2008-09)MiniTix Mobile Merchants: SMS Betalen Java Midlet (2008-09)Mobile Parking: Park-Line (2007)Rekeningrijden: with Rabobank (2008-09)

MobielbankierenMobielbankieren enables transfers to known parties and payments up to €50.000 with Random ReaderSaldoDirekt provides 1-click account balances on all your accountsRabofoon telephone banking (IVR) SMS Alerts for banking, transfers, payments, telco spending alerts Mijn Mobiel telecommunications spending alerts, history and invoices Rabo Financial Services Portal with financial services info., current stocks and financial newsWAPWAPIVRSMSSMSWAPWAPWEB

Will the current “issuer-centric” world become a “customer-centric” world?Example: NFCDebitCardCustomer needs to go to the bank, request PIN pass, credit cards, changes… OfficeEntranceCredit CardsTravel to NS for an OV-chipkaart, apply for personalised OV-chipkaart…Different cards, chips for different services… PublicTransportRaboSchoolbankMember-shipLoyaltySportPassPick up loyalty cards at supermarkets and retail locationsDo consumers want this?

Disintermediation of the trusted applications providerPerhaps these are not the right questions? Is access relevant? Today’s smartphones both:facilitate user-generated content and the presentation/access layercentralise the role of (secure) applications provision and payments; local/national players will struggle to combine access and content.1.0 ?2.0 ?... Ahem. What about the developing world?

Case Study: NMB mobileNMB: National Microfinance Bank Ltd. (Tanzania)1,3 mln customersConsumer and small-business focusedDedicated to providing sustainable, viable access and direct financial services.Proud of our history of support for Tanzanians of all income levels, government and businesses.Close ByExtensive network with 130+ branch locations and 200+ ATMs nation-wide.Branch network designed to cover minimally 80% of Tanzanian districts.Empowering EntrepreneursPaying special attention to micro, small/medium-sized and rural business.Tanzanian agriculture is close to our heart (KILIMO KWANZA). We play a roll in all parts of the supply chain.

Case Study: NMB mobileEasy-to-use NMB mobile banking and payments for all NMB customersFeatures the most desired consumer applications:Balance InquiryMini-StatementMoney transfers to any NMB accountTanescoLuku Prepaid Electricity PurchaseVodacom and ZAIN Prepaid Airtime Top-UpNMB Services like ATM card block, settingsWorks with NMB Personal Account, TPDF Account, Student Account, Wisdom AccountSimply dial *155*66# to accessNo need to fill-in forms or visit an NMB branch to sign-up, simply dial *155*66*123#NMB mobile1. Balance Enquiry 2. Mini-Statement3. Money Transfer4. Prepaid Services5. Other Services6. Help

Thank You!Dan ArmstrongTakashi Mobiledan.armstrong@takashimobile.com+31 652 085 071