Amplifying News Content: Using Social Media to Increase Your Share of Voice

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Slides from my presentation at the UMCD Conference in Perth, Australia September 2011.

Much of the presentation centred on a narrative around the simple story (social media as an afterthought) and version two of the simple story (giving the academic and journalist a more prominent role). If you want to know more about that then get in touch!

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Amplifying News Content: Using Social Media to Increase Your Share of Voice

  1. 1. Amplifying News Content <br />Using Social Media to<br />Increase Your Share of Voice<br />Dan Baker<br />Senior User Experience Consultant<br />The Universities’ Marketing, Communications & Development Conference<br />Perth, Australia September 2011<br />
  2. 2.
  3. 3. In this session …<br /><ul><li>A simple story
  4. 4. Getting social
  5. 5. A simple story v.2
  6. 6. Making it work</li></li></ul><li>A simple story …<br />
  7. 7. Sound familiar?<br />
  8. 8.
  9. 9.
  10. 10. A simple story v.2 …<br />
  11. 11. Introducing …<br />
  12. 12. Introducing …<br />
  13. 13. Introducing …<br />
  14. 14. Know your academic<br />Social media will help Alex<br /><ul><li>Build his profile
  15. 15. Connect with his peer group and communities of interest
  16. 16. Improve research workflow
  17. 17. Promote seminars and events
  18. 18. Invite peer review
  19. 19. Engage in the classroom (social learning)</li></li></ul><li>Know your journalist<br />John likes social media because<br /><ul><li>He can find leads for stories
  20. 20. Contact sources
  21. 21. Pick up on trending topics
  22. 22. Crowdsource for inspiration
  23. 23. Share his stories and articles
  24. 24. Create communities of interest</li></li></ul><li>A simple story v.2<br />
  25. 25. [ INTENTIONALLY BLANK ]<br />
  26. 26. Making social media work for you …<br />Define your goals and measurement<br />Adopt a listening strategy<br />Select the right channels<br />Assign responsibility<br />Create content<br />Amplify your content<br />Continue to listen, measure, evaluate and adapt<br />
  27. 27. 70 experts<br />strategy & research<br />branding & communications<br />user centred design<br />development & hosting<br />content & publishing<br />
  28. 28. 5 sectors<br />education<br />third sector<br />health<br />finance<br />professional services<br />
  29. 29. 5 locations<br />London<br />Edinburgh<br />Cardiff<br />Worthing<br />Perth, Australia<br />
  30. 30. 21 years<br />experience<br />quality<br />stability<br />loyalty<br />results<br />
  31. 31.
  32. 32. Thank you!<br />www.precedent.au.com<br />contact@precedent.au.com<br />@precedentau<br />+61 (8) 6210 3100<br />
  33. 33. Image credits (in order of appearance)<br />Laura<br />http://www.flickr.com/photos/naezmi/4747770631/sizes/l/in/photostream/<br />Kate<br />http://www.flickr.com/photos/davidclow/5550792388/sizes/l/in/photostream/<br />Marius<br />http://www.flickr.com/photos/williambrawley/4583402920/sizes/l/in/pool-20083316@N00/<br />Alex<br />http://www.flickr.com/photos/sharkbait/2459712888/sizes/l/in/photostream/<br />John<br />http://www.flickr.com/photos/ncaranti/4567856746/sizes/l/in/photostream/<br />Research references<br />Know your academic (social media usage in research workflow)<br />Centre for Information Behaviour and the Evaluation of Research (CIBER) at UCL<br />http://www.ucl.ac.uk/infostudies/research/ciber/social-media-report.pdf<br />Know your journalist (B2B journalists using social media)<br />ArketiWeb Watch Media Survey 2011<br />http://arketi.com/survey.html<br />

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