Amplifying News Content: Using Social Media to Increase Your Share of Voice
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Slides from my presentation at the UMCD Conference in Perth, Australia September 2011. Much of the presentation centred on a narrative around the simple story (social media as an afterthought) and version two of the simple story (giving the academic and journalist a more prominent role). If you want to know more about that then get in touch!
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Amplifying News Content: Using Social Media to Increase Your Share of Voice
- 1. Amplifying News Content Using Social Media to Increase Your Share of Voice Dan Baker Senior User Experience Consultant The Universities’ Marketing, Communications & Development Conference Perth, Australia September 2011
- 5. A simple story v.2
- 10. A simple story v.2 …
- 11. Introducing …
- 12. Introducing …
- 13. Introducing …
- 15. Connect with his peer group and communities of interest
- 17. Promote seminars and events
- 20. Contact sources
- 21. Pick up on trending topics
- 23. Share his stories and articles
- 25. [ INTENTIONALLY BLANK ]
- 26. Making social media work for you … Define your goals and measurement Adopt a listening strategy Select the right channels Assign responsibility Create content Amplify your content Continue to listen, measure, evaluate and adapt
- 27. 70 experts strategy & research branding & communications user centred design development & hosting content & publishing
- 28. 5 sectors education third sector health finance professional services
- 29. 5 locations London Edinburgh Cardiff Worthing Perth, Australia
- 30. 21 years experience quality stability loyalty results
- 32. Thank you! www.precedent.au.com contact@precedent.au.com @precedentau +61 (8) 6210 3100
- 33. Image credits (in order of appearance) Laura http://www.flickr.com/photos/naezmi/4747770631/sizes/l/in/photostream/ Kate http://www.flickr.com/photos/davidclow/5550792388/sizes/l/in/photostream/ Marius http://www.flickr.com/photos/williambrawley/4583402920/sizes/l/in/pool-20083316@N00/ Alex http://www.flickr.com/photos/sharkbait/2459712888/sizes/l/in/photostream/ John http://www.flickr.com/photos/ncaranti/4567856746/sizes/l/in/photostream/ Research references Know your academic (social media usage in research workflow) Centre for Information Behaviour and the Evaluation of Research (CIBER) at UCL http://www.ucl.ac.uk/infostudies/research/ciber/social-media-report.pdf Know your journalist (B2B journalists using social media) ArketiWeb Watch Media Survey 2011 http://arketi.com/survey.html