Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
AuSAE Leadership Symposium 2012   Membership Organisations   Big challenges – Digital answers?Meaningful ideas, intelligen...
Download the free              membership report from       www.precedent.au.com/our-reportsMeaningful ideas, intelligentl...
Meaningful ideas, intelligently delivered
The poor old userMeaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
$300 millionMeaningful ideas, intelligently delivered
Our researchMeaningful ideas, intelligently delivered
+Meaningful ideas, intelligently delivered
The challengesMeaningful ideas, intelligently delivered
The challengesMeaningful ideas, intelligently delivered
The curve of digital engagementMeaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
A more permeable approach to membership                  Communicating the value of membershipMeaningful ideas, intelligen...
A more permeable approach to membership                  Communicating the value of membershipMeaningful ideas, intelligen...
A more permeable approach to membership                  Communicating the value of membershipMeaningful ideas, intelligen...
A more permeable approach to membership                  Communicating the value of membershipMeaningful ideas, intelligen...
Communicating the value of membershipMeaningful ideas, intelligently delivered
Communicating the value of membershipMeaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Providing added value online   BMA Fifty-fifth Annual Meeting, Dublin, 1887Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Considerations   •     Open the gates – start flirting!   •     Demonstrate the value of your offering before         need...
Meaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Our most valued asset – the magazineMeaningful ideas, intelligently delivered
Considerations  • Think beyond a magazine – and PDFs, and emails…  • Deliver a mix of relevant, personalised content and  ...
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
75% of Australian           smart phone           owners browse the           web           Source: Our Mobile PlanetMeani...
23% of Australian          users would rather          give up TV than          their smartphone          Source: Our Mobi...
Mobile is here nowMeaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Mobile is here nowMeaningful ideas, intelligently delivered
Mobile is here nowMeaningful ideas, intelligently delivered
Apps for specific objectives                  Mobile is here nowMeaningful ideas, intelligently delivered
Apps for specific objectivesMeaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Think mobile first?                  Mobile is here nowMeaningful ideas, intelligently delivered
Considerations   •     Know your audience!   •     Consider scenarios and motivations on mobile –         use your persona...
A strategic roadmapMeaningful ideas, intelligently delivered
A strategic roadmap                                 Coordinated strategies                                     Brand expre...
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Think big      Start small                                            Act quicklyMeaningful ideas, intelligently delivered
About us  A communications consultancy  specialising in delivering  creative solutions for a digital  world.  • 80 experts...
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
www.precedent.au.com   Dan Baker 08 6210 3116   dan.baker@precedent.au.com   George Evans 03 9008 5936   george.evans@prec...
Upcoming SlideShare
Loading in …5
×

AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers

532 views

Published on

Ideas and examples for how membership organisations, associations and not-for-profits can optimise their digital channels to deliver digital communications and experiences across the member lifecycle.

Published in: Business
  • Be the first to comment

  • Be the first to like this

AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers

  1. 1. AuSAE Leadership Symposium 2012 Membership Organisations Big challenges – Digital answers?Meaningful ideas, intelligently delivered
  2. 2. Download the free membership report from www.precedent.au.com/our-reportsMeaningful ideas, intelligently delivered
  3. 3. Meaningful ideas, intelligently delivered
  4. 4. The poor old userMeaningful ideas, intelligently delivered
  5. 5. Meaningful ideas, intelligently delivered
  6. 6. $300 millionMeaningful ideas, intelligently delivered
  7. 7. Our researchMeaningful ideas, intelligently delivered
  8. 8. +Meaningful ideas, intelligently delivered
  9. 9. The challengesMeaningful ideas, intelligently delivered
  10. 10. The challengesMeaningful ideas, intelligently delivered
  11. 11. The curve of digital engagementMeaningful ideas, intelligently delivered
  12. 12. Meaningful ideas, intelligently delivered
  13. 13. Meaningful ideas, intelligently delivered
  14. 14. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  15. 15. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  16. 16. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  17. 17. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  18. 18. Communicating the value of membershipMeaningful ideas, intelligently delivered
  19. 19. Communicating the value of membershipMeaningful ideas, intelligently delivered
  20. 20. Meaningful ideas, intelligently delivered
  21. 21. Providing added value online BMA Fifty-fifth Annual Meeting, Dublin, 1887Meaningful ideas, intelligently delivered
  22. 22. Meaningful ideas, intelligently delivered
  23. 23. Meaningful ideas, intelligently delivered
  24. 24. Considerations • Open the gates – start flirting! • Demonstrate the value of your offering before needing a commitment • Build the relationship over time • Think about additional services you can offer your members purely online that will add real value • Empower subject matter experts Communicating the value of membershipMeaningful ideas, intelligently delivered
  25. 25. Meaningful ideas, intelligently delivered
  26. 26. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  27. 27. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  28. 28. Meaningful ideas, intelligently delivered
  29. 29. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  30. 30. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  31. 31. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  32. 32. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  33. 33. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  34. 34. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  35. 35. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  36. 36. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  37. 37. Considerations • Think beyond a magazine – and PDFs, and emails… • Deliver a mix of relevant, personalised content and overall messages • Enable your members to choose how they consume your articles • Empower experts to curate content on your behalf • Combine print and digital to bolster your online ecosystem Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  38. 38. Meaningful ideas, intelligently delivered
  39. 39. Meaningful ideas, intelligently delivered
  40. 40. 75% of Australian smart phone owners browse the web Source: Our Mobile PlanetMeaningful ideas, intelligently delivered
  41. 41. 23% of Australian users would rather give up TV than their smartphone Source: Our Mobile PlanetMeaningful ideas, intelligently delivered
  42. 42. Mobile is here nowMeaningful ideas, intelligently delivered
  43. 43. Meaningful ideas, intelligently delivered
  44. 44. Meaningful ideas, intelligently delivered
  45. 45. Meaningful ideas, intelligently delivered
  46. 46. Meaningful ideas, intelligently delivered
  47. 47. Mobile is here nowMeaningful ideas, intelligently delivered
  48. 48. Mobile is here nowMeaningful ideas, intelligently delivered
  49. 49. Apps for specific objectives Mobile is here nowMeaningful ideas, intelligently delivered
  50. 50. Apps for specific objectivesMeaningful ideas, intelligently delivered
  51. 51. Meaningful ideas, intelligently delivered
  52. 52. Think mobile first? Mobile is here nowMeaningful ideas, intelligently delivered
  53. 53. Considerations • Know your audience! • Consider scenarios and motivations on mobile – use your personas! • There is a time and a place for mobile apps – but they are not a magic bullet • Designing for mobile should be an integral part of future development Mobile is here nowMeaningful ideas, intelligently delivered
  54. 54. A strategic roadmapMeaningful ideas, intelligently delivered
  55. 55. A strategic roadmap Coordinated strategies Brand expressionMeaningful ideas, intelligently delivered
  56. 56. Meaningful ideas, intelligently delivered
  57. 57. Meaningful ideas, intelligently delivered
  58. 58. Meaningful ideas, intelligently delivered
  59. 59. Think big Start small Act quicklyMeaningful ideas, intelligently delivered
  60. 60. About us A communications consultancy specialising in delivering creative solutions for a digital world. • 80 experts • 5 sectors • 5 locations • 22 yearsMeaningful ideas, intelligently delivered
  61. 61. Meaningful ideas, intelligently delivered
  62. 62. Meaningful ideas, intelligently delivered
  63. 63. www.precedent.au.com Dan Baker 08 6210 3116 dan.baker@precedent.au.com George Evans 03 9008 5936 george.evans@precedent.au.comMeaningful ideas, intelligently delivered

×