2. The Context…
Conditions of too much uncertainty
▶Buzzword + hype
– own convenience (even us)
▶Cloud is young and
complex concept
– “lack” of history
– it is still changing
▶Markets = non-additive
ecosystems
– dynamic, complex and interrelated
– credible/workable comparisons?
– everyone claims to be a “leader”
2 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
3. Our journey …
The Decomposing Looking Inside
Foundations Adoption Forward Technology
http://www.flickr.com/photos/esparta/4111703709/
3 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
4. The Foundations » Definition
What it IS Cloud Computing
“The Transition of the
IT Industry from a
Product-based to a
Service-based Economy”
Source: “How Cloud Vendors lie to you and How they steal your money”
4 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
5. The Foundations » Definition
What it IS NOT Cloud Computing
“The Transition of the
IT Industry from a
Product-based to a
▶ “IaaS”, “PaaS” or “SaaS”
Service-based Economy”
▶ Virtualization + Data Center Automation
▶ Rebranding what we currently do
▶ Outsourcing
Source: “How Cloud Vendors lie to you and How they steal your money”
5 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
7. The Foundations » Commoditization
It is the Life Cycle of any Object and/or Business Activity
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Utilities
Commodity
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
7 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
8. The Foundations » Commoditization
Examples » The Electricity
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
National Grid
Westinghouse (1890)
Hippolyte Pixii (1830)
Wollaston (1821) Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
8 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
9. The Foundations » Commoditization
Examples » The Journalism
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Twitter
Ubiquity
Blogs
Television
Radio
Printed Press
Towncrier Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
9 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
10. The Foundations » Commoditization
Examples » The CRM
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
SalesForce.com (2002)
Ubiquity
Siebel (1994)
Marketing Databases (80s)
Customer Lists (80s) Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
10 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
11. The Foundations » Commoditization
Examples » The IT Infrastructure
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Amazon EC2
Ubiquity
Commoditized HW
IBM 650 (1954)
LEO (1949)
Z3 (1941) Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
11 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
12. The Foundations » Commoditization
… a transition, an evolution …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
… as a Service
Ubiquity
Utilities
Commodity
… as a Product
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
12 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
13. The Foundations » Commoditization
… driven by market competition …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity++
Ubiquity
Demand for ”New Stuff”
Demand Competition
Funcionality++
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
13 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
14. The Foundations » Commoditization
… wich splits markets among Leaders and Followers …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
Demand for ”New Stuff”
Demand Competition
Competitive
Disadvantage
‘We’
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
14 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
15. The Foundations » Commoditization
… so that we don’t really have a choice …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
… but keep up
with changes…
‘Red Queen Hypothesis’
Leigh Van Valen (1973)
‘We’
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
15 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
16. The Foundations » Commoditization
… but fosters Innovation through Creative Destruction & Componentization
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Enables & Accelerates
Creative Destruction
Joseph Schumpeter, 1942
Componentization
Herbert Simon, 1973
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
16 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
17. The Foundations » Commoditization
The Innovation Cycle: examples » outside.in
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
“… Steven Johnson
Ubiquity
launched outside.in
with 60K $ from a
private investor … It
would have costed
50M $ just
5 years before …”
What Would Google Do?
Jeff Jarvis (2009)
Creative Destruction
Componentization
Certainty
17 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
18. The Foundations » Commoditization
The Innovation Cycle: examples » the rise of Search Engines …
National Electrical Grid
Ubiquity
Internet
Commoditized HW
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Search Engines Certainty
18 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
19. The Foundations » Commoditization
It changes consumption expectations …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
+ Efficiency
+ Consumption < Cost/Unit
+ Units Consummed
> Global Expenditure
“Technological progress that
increases the efficiency with
which a resource is used tends to
increase the rate of consumption
of that resource”
The ‘Jevons Paradox’
William Stanley Jevons (1865)
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
19 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
20. The Foundations » Commoditization
… changing our current structural limits too …
Importance
Current IT Limits
Unmet
Demand
Projects
Source: “How Cloud Vendors lie to you and How they steal your money”
20 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
21. The Foundations » Commoditization
IT becomes a “Cost of doing Business”, rather than a “Strategic Asset”
“… there is no direct relation
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
between spending on computers,
profits or productivity”
The Business Value of Computers Volume Market
Paul Strassmann (1990)
http://www.infoeconomics.com/business-value.php
“... as they become ubiquitous -
they become commodity inputs.
From a strategic standpoint, they
become invisible; they no longer
Value Market matter”
IT Doesn’t Matter
Nicholas Carr (2003)
http://www.nicholasgcarr.com/articles/matter.html
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
21 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
22. The Foundations » Commoditization
In fact, Cloud Computing is about Balancing Risks and Opportunities …
Commoditization
Economies of Scale
Decision Transition
Confusion
Outsourcing
Suitability
Governance
Pay per Use • Management, Leadership, Control
Competence
Focus on Core Confidence
Cautivity
Speed Security
Innovation Transparency Strategic Control
Source: “How Cloud Vendors lie to you and How they steal your money”
22 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
23. The Foundations » Commoditization
… but just remember …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
… we don’t
really have a
choice but keep
up with
‘We’
changes…
‘Red Queen Hypothesis’
Leigh Van Valen (1973)
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
23 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
24. Market Environment » General Outlook
The same way the Transport Industry delivers people and “things” …
Private vs. Public
Car Shuttle Bus Plane
“Price vs. Features” (Flexibility / Agility / Security)
24 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
25. Market Environment » General Outlook
… the IT Industry will do it too …
Private vs. Public
Traditional IT/ Hosted Community IaaS/PaaS/
Private Cloud VPC* Cloud SaaS
“Price vs. Features” (Flexibility / Agility / Security)
* VPC: Virtual Private Cloud
25 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
26. Market Environment » General Outlook
… though we are still in the early stages of adoption …
Private Hosted Community XaaS
Cloud VPC Cloud
26 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
27. Market Environment » General Outlook
Adoption is a complex, multidimensional phenomenon …
Private Hosted Community XaaS
Cloud VPC Cloud
Market Segment / Business Activity / Service Type
Customer/Company Profile
Country(s)/Location(s)
27 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
28. Market Environment » General Outlook
… and every Business has its own Technology Mix …
Private Hosted Community XaaS
Cloud VPC Cloud
Company B
Company D
Company D
Company C
Company B
Company C
Company D
Company B
Company C
Company B
Company C
Company D
Company A
Company A
Company A
Company A
28 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
29. Market Environment » General Outlook
… evolving with time, in line with each Business Strategy (hopefully)
Private Hosted Community XaaS
Cloud VPC Cloud
Company D
Company B
Company C
Company D
Company B
Company C
Company D
Company B
Company C
Company B
Company C
Company D
Company A
Company A
Company A
Company A
29 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
30. Market Environment » General Outlook
... so, there is room for everything!...
The same way IT is an heterogeneous
environment today …
… our experience with Cloud Services is
and will be increasingly Hybrid!
… what we don’t know is the internal
composition for our own context/market
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
30 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
31. Market Environment » Decomposing Adoption
Projection exercise » Company Size, Delivery Type & Adoption Rate
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
Mobility
Q Verticals
PaaS Public
M SaaS Q
Private
L PaaS M Q
IaaS Public
Projects
Q PoCs
SaaS/PaaS
Verticals M Q
L Capacity
Verticals, VDI
M Q
Private
Q DCiaB
Virt2IaaS
DCiaB, VDI M Q
L Verticals M Q
31 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
32. Market Environment » Decomposing Adoption
… but cross-service interactions can accelerate adoption » Look-out!
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
Third Parties can also start activities in the
IaaS Public
Cloud because of interactions with you!
Private
32 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
33. Market Environment » Decomposing Adoption
… but uncertainty is everywhere » non linear behavior + high deviation
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
IaaS Public
Private
33 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
34. Market Environment » Decomposing Adoption
Bottom line: talking about “Cloud Adoption” is meaningless
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
“There are no diseases, but patients”
Private
IaaS Public
Analyze and speak about your own
context/market: strategically & tactically
Private
34 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
35. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Gartner
http://cloudcomputing.sys-con.com/node/1939920
5 year projection … 10 year projection …
35 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
36. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Gartner
http://cloudcomputing.sys-con.com/node/1939920
Mobility B2C B2B
Analytics NFC
Business Intelligence
Big Data Internet of Things
BYOC M2M
5 year projection … 10 year projection …
36 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
37. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Atos LookOut Radars
http://lookout.atosconsulting.com/radars/
37 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
38. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Atos LookOut Radars
Smart Objects
Wearable Computing
Context-Aware
Crowdsourcing Zero Tolerance
Robotics
Ubiquitous Connectivity
Digitally Connected Society
http://lookout.atosconsulting.com/radars/
38 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
39. Market Environment » Looking forward
IT Industry growth model » Less “Bodies” = Services++ & Technology++
Cloud Computing
Outsourcing / Services
Professional Services
Time
39 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
40. Market Environment » Looking forward
… growth in a “systemic” crisis context … are you kidding me?
Cloud Service Delivery can provide the
cost efficiencies that we all need
But!: we also need have to get
ready for a post-crisis context
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/
40 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
41. Market Environment » Looking forward
… just do things differently to obtain better results (hopefully)
Not “IT Surgeons” any more!
Let’s embrace the Power Shovel!
A different mindset can make the “magic” happen
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/
http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
41 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
42. Technology » Market roles
The Cloud Computing “Sphere”
Consumers
Service Technology
Providers Providers
System
Integrators
42 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
43. Technology » Market roles
Consumers » Substantially different? Not really … You already (should) do it
… they get the benefits:
simplicity, agility, speed & cost effectiveness
… but maturity will always be our duty: SLA’s,
Security, Automation, Governance, …
… not a problem, just an opportunity!
http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/
43 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
44. Technology » Market roles
Let’s talk about the details: let’s talk about Technology ;-)
Service Providers http://www.flickr.com/photos/vgb-studios/6605420695/sizes/l/in/photostream/
They also have to know!
System Integrators http://www.flickr.com/photos/vgb-studios/6605408553/sizes/l/in/photostream/
Technology Providers http://www.flickr.com/photos/vgb-studios/6605437513/sizes/l/in/photostream/
44 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
45. Technology » A Technical Architecture Perspective
It’s Services what drive Designs, not the opposite » EA won’t disappear
Cloud Architecture Cloud(Enterprise Architecture)
RAIN* Design Containerized Design
Scale-out Unchanged Application Designs
Designed for Failure at the Application Level Underlying scale-out Infrastructure
Stack of Commodity Components
vApp
vApp
vApp
Presentation Presentation Presentation
Cloud Service Application Application Application
Persistence Persistence Persistence
vNode vNode vNode vNode
Cloud Infrastructure Services
Containerized Design
SSO* + Integrated BSS* & OSS*
EA* Fabric Computing
Layered Design
Limited Scale-out
Designed for Failure at the Infrastructure Level
* RAIN: Redundant Array of Inexpensive Nodes
45 | 19-01-2012 | Carlos Veira Lorenzo * EA: Enterprise Architecture
Spain | Managed Services | Innovation & Architecture * SSO: Single Sign-On
* OSS: Operational Support Services
* BSS: Business Support Services
46. Technology » A Technical Architecture Perspective
Different worlds … different Business Strategies
Cloud Architecture Cloud(Enterprise Architecture)
▲Cheap Technologies ▼Costly!
– Commodity DC* + HW + OSS* – Enterprise DC* + HW + COTS* Layers
– Increasingly bigger with Time & Scale!
▶Ad-hoc Applications &
▲IT Investment Protection
Infrastructure – Skills + Engineering Patterns & Practices
– Skilled Teams + New/Evolved Processes – Virtualization + New/Evolved Processes
– “DevOps”: boundaries gets blurred
▶Infrastructure-based
▲Service-based Automation Automation
– Infrastructure semantics can be ignored
– Infrastructure semantics matter
– Business-oriented semantics!
– Infrastructure-oriented semantics
– Virtualization silos
* OSS: Open Source Software
46 | 19-01-2012 | Carlos Veira Lorenzo * COTS: Commercial Of The Shelf
Spain | Managed Services | Innovation & Architecture * DC: Data Cener
47. Technology » A Technical Architecture Perspective
Different worlds … different Business Strategies
Cloud Architecture Cloud(Enterprise Architecture)
▲Commodities don’t care ▼IaaS don’t care about
about Feature Feature Differentiation on
Differentiation COTS
– Commodity DC + HW + OSS – Multivendor IaaS “standardize” APIs on
commonalities; (i.e: OpenStack)
Why invest in “Products” for “Features”
that we will never use?
47 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
48. Technology » A Technical Architecture Perspective
The World is not static » Enterprise Apps “consume” new Tech “on Upgrade”
EA Solutions will, eventually, became SaaS
EA
Layered Design
Technology Builders
48 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
49. Technology » A Technical Architecture Perspective
Lock-in Risks not structurally “differential”: the ecosystem is just bigger
IaaS SaaS/BPaaS
Infrastructure Service/Application
▶ Product ▶ Vertical Industry
▶ Standard Behaviors Information
▶
Not everything is equally Architecture
Transports
risky! ▶ Data
Brokers/Exchangers
▶ Infrastructure
Structural
▶ Mix of Technology
Formats ▶ Code
-
Divide and Conquer!
Semantics
▶ Web Services
Risk
and Labor
▶ Patterns
▶ Product
Settings
▶ Information
Schemas ▶ Labor
Intensive
+
▶ Hard-coded
▶ Technology
Intensive
Map ▶ Scripts
Mappings
▶ Infrastructure ▶ Semantic ▶ Ad-hoc Data
Products/Services Mappings Transformations
Managed Services Systems Integration
“World of Products” “World of Code”
49 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
50. Technology » A Technical Architecture Perspective
Lock-in Risks not structurally “differential”: the ecosystem is just bigger
It doesn’t exist a clearly “Functional Frontier” for
each Technology Domain!
▶ Workflow & Process
▶ Element Automation
▶ BPM*
Management
“Orchestration”
* BPM: Business Process Management
50 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
51. Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
An Appliance Strategy can simplify EA
Every component evolves
and changes with time!
CSA* EA
Legacy Systems
* CSA: Client/Server Architecture
51 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
52. Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software
52 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
53. Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
» Explosion of Data Persistence Services
» Massive scale-out/elastic semantics
Mitigation: OSS*; Engineering patterns;
Technology ubiquity degree; vendor selection
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software
53 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
54. Technology » A Technical Architecture Perspective
Subsystem Map for Hybrid, Multi-Cloud, and Multi-Technology Environment
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
ESB*/EAI*
Business Support Services
SAL*
SAL* SAL* SAL* SAL* SAL* SAL* SAL*
Accounting
Service • Payables
Ordering Pricing Rating Billing Metering Entitlement
Catalog • Receivables
• Clearing
Operational Support Services
SAL* SAL* SAL*
Service SAL* SAL* SAL* SAL* SAL* SAL*
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
* SAL: Service Abstraction/Adaptation Layer
54 | 19-01-2012 | Carlos Veira Lorenzo * ESB: Enterprise Service Bus
Spain | Managed Services | Innovation & Architecture * EAI: Enterprise Application Integration
55. Technology » A Technical Architecture Perspective
It is a (complex) Cloud Ecosystem has his own Life Cycle …
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
ESB*/EAI*
Business Support Services
SAL* SAL* SAL* … Evolves SAL* time asynchronously !
SAL* with SAL* SAL*
SAL*
Accounting
Service • Payables
Ordering Pricing Rating Billing Metering Entitlement
Catalog • Receivables
• Clearing
Operational Support Services
SAL* SAL* SAL*
Service SAL* SAL* SAL* SAL* SAL* SAL*
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
* SAL: Service Abstraction/Adaptation Layer
55 | 19-01-2012 | Carlos Veira Lorenzo * ESB: Enterprise Service Bus
Spain | Managed Services | Innovation & Architecture * EAI: Enterprise Application Integration
56. Technology » A Technical Architecture Perspective
… fortunately, there are different Priorities, Risks, Efforts & Maturity
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
Business Support Services
Changes with every Customer and Service Provider! …
SAL SAL SAL SAL SAL SAL SAL
SAL
Accounting
Service
Catalog
Ordering … There is no single or right answer!
Pricing Rating Billing Metering Entitlement • Payables
• Receivables
• Clearing
Operational Support Services
SAL SAL SAL
Service SAL SAL SAL SAL SAL SAL
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
56 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
57. Technology » A Technical Architecture Perspective
Customer Requirements are/should be a “World of Terms & Conditions”
The risk of new customer-based silos
is very real … Customer N
Customer A
Difficult to achieve standardization, Service
Provider
industrialization and further Innovation … Customer B
…not a “WorldCustomer C
of RFPs*”!
* RFP: Request for Proposal
57 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
58. Technology » A Technical Architecture Perspective
Opening to a wider landscape » A complex ecosystem of federated services
▶ A federation of live components
▶ A (eco)system by itself
▶ Asynchronous & chaotic behavior
▶ Complex & heterogeneous in nature
Complexity evolves
Asynchronous with time!
58 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
59. Technology » A Technical Architecture Perspective
The asynchronous “ocean” of Cloud orchestration complexity …
Countries/Regions (R)
Potential Complexity = C * R * S
Customers (C) Service Providers (S)
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
59 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
60. Technology » A Technical Architecture Perspective
… it is, actually, a multi-level mesh …
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
60 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
61. Technology » A Technical Architecture Perspective
… it is, actually, a multi-level mesh …
Business transparency is key!
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
61 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
62. Technology » A Technical Architecture Perspective
… and a multi-domain one …
Orchestration
Orchestration Domain
Domain It has impact on contracts, customer
expectations and UX*!
Orchestration
Choreography Domain
Domain
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
* UX: User eXperience
62 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
63. Technology » A Technical Architecture Perspective
… fortunately, not every relationship matters the same
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics Public
▶ Consolidated Command & Control + Read-only Billing
Private
IaaS
▶ Infrastructure Semantics
▶ Unified Service Desk Experience ▶ Unified Read-only Risk/Audit Dashboard
▶ Unified Read-only Service Dashboard
▶ C&C* Run-time Advisor*** ▶ Service Benchmarking
Hybrid
▶ Unified Billing (?)
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics
Prioritization + read-only aggregation
▶ Consolidated Command & Control + Read-only Billing
PaaS
▶ Infrastructure + Object Semantics
▶ Unified Read-only Service Dashboard ▶ Unified Read-only Business Dashboard**
▶ C&C* Run-time Advisor*** ▶ Service Benchmarking
▶ Unified Read-only Risk/Audit Dashboard
▶ Unified Billing (?)
▶ Consolidated Command & Control for certain Application Domains
SaaS/BPaa
▶ Consolidated Read-only Billing
▶ Service Semantics
▶ Consolidated C&C* for more App Domains
Now!
S
▶ Unified Read-only Service Dashboard ▶ Unified Read-only Business Dashboard**
▶ C&C* Run-time Advisor*** ▶ Service Benchmarking
▶ Unified Read-only Risk/Audit Dashboard
▶ Unified Billing (?)
* C&C: Command & Control
63 | 19-01-2012 | Carlos Veira Lorenzo ** Requires Application Instrumentation + Integration
Spain | Managed Services | Innovation & Architecture *** Requires Run-time Analytics
64. Let’s recap!
http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/
64 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
65. Let’s recap » The Foundations
Cloud Computing it is about the commoditization of the IT Industry
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Utilities
Commodity
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
65 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
66. Let’s recap » The Foundations
Cloud Computing it is about the commoditization of the IT Industry
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
XaaS is now possible because many IT Activities have
Utilities
entered a Commodity Stage
Commodity
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
66 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
67. Let’s recap » The Foundations
It is driven by Market Competition …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity++
Ubiquity
Demand for ”New Stuff”
Demand Competition
Funcionality++
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
67 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
68. Let’s recap » The Foundations
… and though it is about Balancing Risks and Opportunities …
Commoditization
Economies of Scale
Decision Transition
Confusion
Outsourcing
Suitability
Governance
Pay per Use • Management, Leadership, Control
Competence
Focus on Core Confidence
Cautivity
Speed Security
Innovation Transparency Strategic Control
Source: “How Cloud Vendors lie to you and How they steal your money”
68 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
69. Let’s recap » The Foundations
… we don’t really have a choice …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
Demand for ”New Stuff”
Demand Competition
Competitive
Disadvantage
‘We’
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
69 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
70. Let’s recap » The Foundations
Cloud Computing fosters innovation
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Enables & Accelerates
Creative Destruction
Joseph Schumpeter, 1942
Componentization
Herbert Simon, 1973
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
70 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
71. Let’s recap » The Foundations
In fact, it is a Building Block of the Future
http://cloudcomputing.sys-con.com/node/1939920
Mobility B2C B2B
Analytics NFC
Business Intelligence
Big Data Internet of Things
BYOC M2M
5 year projection … 10 year projection …
71 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
72. Let’s recap » Market environment
the IT Industry is growing and getting restructured …
Private vs. Public
Traditional IT/ Hosted Community IaaS/PaaS/
Private Cloud VPC Cloud SaaS
“Price vs. Features” (Flexibility / Agility / Security)
72 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
73. Let’s recap » Market environment
There is room for everything!...
… our experience with Cloud Services is
and will be increasingly Hybrid!
… but we don’t know the internal composition
for our own context/market
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
73 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
74. Let’s recap » Decomposing Adoption
In fact, talking about “Cloud Adoption” is meaningless
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
“There are no diseases, but patients”
Private
IaaS Public
Analyze and speak about your own
context/market: strategically & tactically
Private
74 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
75. Let’s recap » Looking forward
In a “systemic” crisis context …
Cloud Service Delivery can provide the
cost efficiencies that we all need
… because we also need have to get
ready for a post-crisis context
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/
75 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
76. Let’s recap » Looking forward
… just do things differently to obtain better results (hopefully)
Not “IT Surgeons” any more!
Let’s embrace the Power Shovel!
A different mindset can make the “magic” happen
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/
http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
76 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
77. Let’s recap » Technology
Different roles …
… they all need have to know, though for
different reasons
Consumers
Service Technology
Providers Providers
System
Integrators
77 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
78. Let’s recap » Technology
Consumers » Substantially different? Not really … You already (should) do it
… they get the benefits:
simplicity, agility, speed & cost effectiveness
… but maturity will always be our duty: SLA’s,
Security, Automation, Governance, …
… not a problem, just an opportunity!
http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/
78 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
79. Let’s recap » Technology
There are different Design Patterns when building Cloud Services …
Cloud Architecture Cloud(Enterprise Architecture)
RAIN* Design Containerized Design
Scale-out Unchanged Application Designs
Designed for Failure at the Application Level Underlying scale-out Infrastructure
Stack of Commodity Components
vApp
vApp
vApp
Presentation Presentation Presentation
Cloud Service Application Application Application
Persistence Persistence Persistence
vNode vNode vNode vNode
Cloud Infrastructure Services
Containerized Design
SSO* + Integrated BSS* & OSS*
EA* Fabric Computing
Layered Design
Limited Scale-out
Designed for Failure at the Infrastructure Level
* RAIN: Redundant Array of Inexpensive Nodes
79 | 19-01-2012 | Carlos Veira Lorenzo * EA: Enterprise Architecture
Spain | Managed Services | Innovation & Architecture * SSO: Single Sign-On
* OSS: Operational Support Services
* BSS: Business Support Services
80. Let’s recap » Technology
There are different Design Patterns when building Cloud Services …
Don’t take the “Easy/Fearful Path”!
… just do what it takes: look at your
Business and adjust your IT Strategy
* RAIN: Redundant Array of Inexpensive Nodes
80 | 19-01-2012 | Carlos Veira Lorenzo * EA: Enterprise Architecture
Spain | Managed Services | Innovation & Architecture * SSO: Single Sign-On
* OSS: Operational Support Services
* BSS: Business Support Services
81. Let’s recap » Technology
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
Not everything is equally risky!
Divide and Conquer!
▶ Workflow & Process
▶ Element Automation
▶ BPM*
Management
“Orchestration”
* BPM: Business Process Management
81 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
82. Let’s recap » Technology
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
No mysteries, but traditional lock-
in mitigation techniques
… it is usually the price/elasticity
structure what “traps” you!
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software
82 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
83. Let’s recap » Technology
Many subsystems, but not all of them are equally important …
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
Business Support Services … there is no single or right answer!
SAL
SAL SAL SAL SAL SAL SAL SAL
Accounting
Service • Payables
Ordering Pricing Rating Billing Metering Entitlement
Catalog • Receivables
• Clearing
Operational Support Services
SAL SAL SAL
Service SAL SAL SAL SAL SAL SAL
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
83 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
84. Let’s recap » Technology
It is, actually, an ecosystem: a complex a multi-level, multi-domain mesh …
… where transparency is key!
… with impact on contracts,
customer expectations and UX*!
… but, fortunately, not every
relationship matters the same
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
* UX: User eXperience
84 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
85. Let’s recap » Technology
The risk of new customer-based silos is very real …
Customer A
Customer N
Competition requires freedom for further Service
Provider
Innovation … Customer B
… it is a “World of Terms & Conditions”, not
a “World of RFPs*”! Customer C
* RFP: Request for Proposal
85 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
86. Everyone has the challenge … even us!
It requires continuous self-reinvention …
▶Complete and Solid ▶Internal Transformation++
Portfolio … but, this is not ▶Maturity++
about Marketing … ▶Cultural Revolution++
86 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture