InteractiveApparel Strategy 8.24b

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  • 1. Positioning and Market Strategy
  • 2. A Staged Approach
    • STAGE 1: Meet the Needs of the Market
    • STAGE 2: Establish a New Channel of Distribution
    • STAGE 3: Promote Awareness
    • STAGE 4: Maximize Sales
  • 3. Servicing Different Customer Needs Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Data Mining & Analysis Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
  • 4. Interactiveapparel & FUBU Data Mining & Analysis .com Interactiveapparel Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service FUBU Procurement Inventory Management Demand Planning
  • 5. Chelsea Interactive and Polo Data Mining & Analysis POLO & Partners Demand Planning Procurement Inventory Management Chelsea Interactive Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
  • 6. Establish a New Channel of Distribution
    • Launch Customer Website
      • Design, Layout, Imaging, Commerce Platform
    • Set-up Distribution & Fulfillment
      • SAP, SKU’s, Shipping & Handling
    • Implement Systems of Inventory Management
    • Customer Service and Product Selection
      • Train representatives on end-consumer scripts
    • Develop Marketing Programs
      • Direct mail, E-mail, Promotions
  • 7. Promote Awareness
  • 8. Promote Awareness
  • 9. Promote Awareness
  • 10. Maximize Your Sales
    • Customer Profiling
    • Data Mining & Analytics
      • Partnership with digiMine
    • Interactiveapparel merchandisers working closely with the client merchandisers and planners to maximize online sales
  • 11. Promotions and Feedback
  • 12. Natural Extensions
    • Catalogs
    • Outlet Malls
    • Retail presence