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OVERVIEW


•   GOLD STAR CHILI - CHALLENGES

•   WEB2PRINT - LIVE EXAMPLES




                                      1
2
Bramkamp
       redefining what marketing solutions can do




                                                    3
4
5
WAREHOUSE




            6
WHAT IS FULFILLMENT?




                       7
8
WEBSTER’S SAYS:
 “A FEELING OF SATISFACTION AT
HAVING ACHIEVED YOUR DESIRES”



                                 9
BRAMKAMP SAYS:
“STREAMLINE YOUR PROCUREMENT
           PROCESS”



                               10
THE SPECIFIC BENEFITS A WELL DESIGNED
        FULFILLMENT PROGRAM OFFERS:
•   GoldStar Internal & External Customer Satisfaction at every touch point
    •   Customer satisfaction is affected by every point of contact the customer has during the buying cycle.
        We are pleased to be an integral part of this process
•   Reduced Time to Market for new GoldStar products
    •   We help our customers speed "demand-configured" products to market and reduce shipping costs
        and cycle time.
•   GoldStar Response to Shifting Customer Demand, Optimizing GoldStar’s Supply
    Chain
    •   We monitor your inventory closely and provide just-in-time product completion, so that your people
        and facilities are used more effectively.

                                                                                                                11
REDUCED OPERATING COSTS FOR
        GOLDSTAR

We will reduce the cost of your printed materials
by leveraging POD (Print On Demand) technology.
We will also reduce your cost of inventory, logistics
and operations.



                                                        12
WHAT IS THE FUTURE OF FULFILLMENT
          AT BRAMKAMP?



                                    13
CONTINUOUS EXPANSION, GROWTH TO
MEET OUR CUSTOMER’S NEEDS, INCLUDING
 ERP INTEGRATION - IS AN INTEGRAL PART
       OF OUR BUSINESS ALREADY



                                         14
WHY BRAMKAMP? 1 OF 3
Technology
 • We maintain superior customer relationships through nimble and highly customizable
   technology solutions.
 • Our staff of experts act as “Trusted Advisors”.
 • Flexible technology-based solutions control project costs
 • Multiple platforms provide migration path
Fulfillment, Logistics and Customer Care Expertise
 • Flexible and customizable applications driven by specific customer business rules
 • Ability to lower freight costs
 • Enhanced Customer Experience regardless of customer portal, IVR, call center, etc.


                                                                                        15
WHY BRAMKAMP? 2 OF 3

Implementation
 • Documented project definitions and project roadmap
 • Dedicated, experienced project management and implementation team
 • Highly customized training guarantees successful “go-live”.
Customized Systems and Solutions
 • Fulfillment Services, Call Center Integration, Customer Care Solutions, eCommerce
   Solutions or any combination
 • We are experts at managing Business to Business and Direct to Consumer programs



                                                                                      16
WHY BRAMKAMP? 3 OF 3


Consultative Process
 • Collaborative development process results in systems that delight our customers
 • Quarterly Update meetings and strategic KPIs (based on your requirements) drive
   continuous process improvement




                                                                                     17
LIVE WEB2PRINT DEMO




                      18
19
20
21
22
23
24
IMPLEMENTATION METHODOLOGY
•   Discovery

•   Project initiation - per store or corporate invoicing requirements

•   Configuration - pricing for all items, reorder levels, PDFs of all materials, store locations,
    contact info with e-mail, names, access levels

•   Testing - pick a store to test and get feedback

•   Training - web-based and on-site training as required

•   Release - and use feedback to continuously improve to meet GoldStar’s needs

                                                                                                    25
a new day is dawning...
         POD, web2print, PURLs, micro-sites




                                              26
Complete solutions
  • Complete solutions - not print alone
  • Offset, Digital, Mailing, Fulfillment and much more
  • web2print
  • PURLs + Microsites + TrackMyMail = Trackable Direct Marketing
  • integration of web, print and e-mail into marketing process




                                                                    27
EVERYTHING IS MARKETING




                          28
WHAT’S IN IT FOR ME?



• Boost   revenues         • Free   up marketing resources
• Improve   targeting      • Track   results
• Decrease   print costs   • Prove   ROI
• Manage    your brand     • “Green” your      print marketing
                                                                 29
WHAT’S IN IT FOR ME?



• Boost   revenues         • Free   up marketing resources
• Improve   targeting      • Track   results
• Decrease   print costs   • Prove   ROI
• Manage    your brand     • “Green” your      print marketing
                                                                 30
Web


Social Media                E-mail
               Strategy
               Message
               Branding
   SEO                    Direct Mail

                 Blog




                                        31
SEO


   Blog                  Social Media
              Strategy
              Message
              Branding
Direct Mail                 Web

               E-mail




                                        32
33
DISCUSSION




             34

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Gold Star Chili - web2whatever

  • 1. OVERVIEW • GOLD STAR CHILI - CHALLENGES • WEB2PRINT - LIVE EXAMPLES 1
  • 2. 2
  • 3. Bramkamp redefining what marketing solutions can do 3
  • 4. 4
  • 5. 5
  • 8. 8
  • 9. WEBSTER’S SAYS: “A FEELING OF SATISFACTION AT HAVING ACHIEVED YOUR DESIRES” 9
  • 10. BRAMKAMP SAYS: “STREAMLINE YOUR PROCUREMENT PROCESS” 10
  • 11. THE SPECIFIC BENEFITS A WELL DESIGNED FULFILLMENT PROGRAM OFFERS: • GoldStar Internal & External Customer Satisfaction at every touch point • Customer satisfaction is affected by every point of contact the customer has during the buying cycle. We are pleased to be an integral part of this process • Reduced Time to Market for new GoldStar products • We help our customers speed "demand-configured" products to market and reduce shipping costs and cycle time. • GoldStar Response to Shifting Customer Demand, Optimizing GoldStar’s Supply Chain • We monitor your inventory closely and provide just-in-time product completion, so that your people and facilities are used more effectively. 11
  • 12. REDUCED OPERATING COSTS FOR GOLDSTAR We will reduce the cost of your printed materials by leveraging POD (Print On Demand) technology. We will also reduce your cost of inventory, logistics and operations. 12
  • 13. WHAT IS THE FUTURE OF FULFILLMENT AT BRAMKAMP? 13
  • 14. CONTINUOUS EXPANSION, GROWTH TO MEET OUR CUSTOMER’S NEEDS, INCLUDING ERP INTEGRATION - IS AN INTEGRAL PART OF OUR BUSINESS ALREADY 14
  • 15. WHY BRAMKAMP? 1 OF 3 Technology • We maintain superior customer relationships through nimble and highly customizable technology solutions. • Our staff of experts act as “Trusted Advisors”. • Flexible technology-based solutions control project costs • Multiple platforms provide migration path Fulfillment, Logistics and Customer Care Expertise • Flexible and customizable applications driven by specific customer business rules • Ability to lower freight costs • Enhanced Customer Experience regardless of customer portal, IVR, call center, etc. 15
  • 16. WHY BRAMKAMP? 2 OF 3 Implementation • Documented project definitions and project roadmap • Dedicated, experienced project management and implementation team • Highly customized training guarantees successful “go-live”. Customized Systems and Solutions • Fulfillment Services, Call Center Integration, Customer Care Solutions, eCommerce Solutions or any combination • We are experts at managing Business to Business and Direct to Consumer programs 16
  • 17. WHY BRAMKAMP? 3 OF 3 Consultative Process • Collaborative development process results in systems that delight our customers • Quarterly Update meetings and strategic KPIs (based on your requirements) drive continuous process improvement 17
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. IMPLEMENTATION METHODOLOGY • Discovery • Project initiation - per store or corporate invoicing requirements • Configuration - pricing for all items, reorder levels, PDFs of all materials, store locations, contact info with e-mail, names, access levels • Testing - pick a store to test and get feedback • Training - web-based and on-site training as required • Release - and use feedback to continuously improve to meet GoldStar’s needs 25
  • 26. a new day is dawning... POD, web2print, PURLs, micro-sites 26
  • 27. Complete solutions • Complete solutions - not print alone • Offset, Digital, Mailing, Fulfillment and much more • web2print • PURLs + Microsites + TrackMyMail = Trackable Direct Marketing • integration of web, print and e-mail into marketing process 27
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  • 31. Web Social Media E-mail Strategy Message Branding SEO Direct Mail Blog 31
  • 32. SEO Blog Social Media Strategy Message Branding Direct Mail Web E-mail 32
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