Session 12, van Wersch

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Strategic CSR: Case-Studies on reporting & agencies

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Session 12, van Wersch

  1. 1. CSR Reporting Production of a CSR Report as a way of improving CSR strategy
  2. 2. “To know me is to love me” <ul><li>If CSR is about a company’s license to operate and/or grow , stakeholder engagement clearly qualifies as a key element in CSR. </li></ul><ul><li>Without properly informing its stakeholders, no organization will be able to conquer the hearts and minds of its clients, neighbors, suppliers or employees. </li></ul><ul><li>A CSR report is an important means of communication with stakeholders. </li></ul>
  3. 3. SUSTAINABILITY STRATEGIES SUSTAINABILITY ASSESSMENT SUSTAINABILITY MANAGEMENT MONITORING & EVALUATION COMMUNICATION & REPORTING
  4. 4. CSR Reporting: why? <ul><li>Internal </li></ul><ul><li>Contribution to policy making: </li></ul><ul><li>vision on ambitions and goals </li></ul><ul><li>Enforcement CSR management </li></ul><ul><li>Base for benchmarking and improvements </li></ul><ul><li>Transparancy: information and awareness </li></ul><ul><li>Motivation and commitment </li></ul><ul><ul><li>Challenge management and employees </li></ul></ul><ul><li>External </li></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>External visibility / positioning </li></ul></ul><ul><ul><li>Base for external consultation </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Shareholders expectations </li></ul></ul><ul><ul><li>Start a dialogue with stakeholders </li></ul></ul>
  5. 5. Trends
  6. 6. Do it right the first time
  7. 7. Our experience taught us that: <ul><li>Companies find it difficult to identify stakeholders and involve them in selecting CSR issues for the annual report. But when they manage to do it, the added value is enormous. </li></ul>
  8. 8. Stakeholdermatrix
  9. 9. Our experience taught us that: <ul><li>The issue selection is important to assure the credibility of the report. Once the issues are selected, the quest for relevant data often takes more time than expected. Also data is less accurate and specific as expected. But when the data flow on sustainability finally works, it is an asset for several years to come. </li></ul>
  10. 10. Materialitymatrix
  11. 11. Our experience taught us that: <ul><li>Reporting according to the GRI guidelines gives credibility to the report. </li></ul><ul><li>However… the GRI framework is often perceived as an inflexible and obligatory list of items to be reported on. The perception is that it hinders the selection of key issues for the report. </li></ul><ul><li>But self-confident companies forget the framework, make their own selections, and end up with GRI-proof reports. </li></ul>
  12. 12. GRI Reporting Framework Part 1 Part 2
  13. 13. Easy-to-use Format
  14. 14. Our experience taught us that: <ul><li>Sustainability reporting is a living process and tool , and does not begin or end with a printed or online publication. Reporting should fit into a broader process for setting organizational strategy, implementing action plans, and assessing outcomes. Reporting enables a robust assessment of the organization’s performance, and can support continuous improvement in performance over time . It also serves as a tool for engaging with stakeholders and securing useful input to organizational processes. </li></ul>
  15. 15. Thank you for your attention Carolien Gadella – van Wersch [email_address]

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