Roberto Esposito's #CSWEurope15 Presentation - The Past, Present and Future of Civic Crowdfunding

1. THE PAST, PRESENT AND FUTURE
OF CIVIC CROWDFUNDING
Roberto Esposito
DeRev - Founder & CEO
CROWDSOURCING WEEK EUROPE
Brussels - October 20th, 2015

2. Derev - WHY HERE, WHY NOW?
HIGHEST AMOUNT RAISED IN A SINGLE CAMPAIGN
+1.6 million of euro to rebuild Città della Scienza

6. OPPORTUNITIES
WHAT’S THE «VALUE» OF THE CROWD (ON THE WEB)?
The impact of people (through Facebook) on world economy
Source: Deloitte, 2015
$227 billion
global economic impact
4.5 million
global jobs supported

7. FORECASTS
THE UNSTOPPABLE RISE OF
THE SHARING ECONOMY
Sharing economy is a
growing factor that will soon
be relevant as traditional
economic segments.
Source: PriceWatehouseCoopers,2015

8. ACTUAL LANDSCAPE
DATA & EXPERIENCES
 Donation-based civic crowdfunding: roughly estimated $1.2 billion a year
worldwide per year;
 Civic crowdfunding is small-scale but relatively successful, and it has big
ambitions. Currently the average civic crowdfunding project is small in scale:
$6,357 is the median amount raised;
 Civic crowdfunding is concentrated in cities (especially those where
platforms are based);
 Civic crowdfunding has the same highly unequal distributional tendencies
as other crowd markets.
Source: MIT Center for Civic Media, 2010-2014
https://civic.mit.edu/blog/rodrigodavies/civic-crowdfunding-–-four-things-we-know-two-things-we-dont

9. DATA & EXPERIENCES
 Donation-based civic crowdfunding: roughly estimated $1.2 billion a year
worldwide per year;
 Civic crowdfunding is small-scale but relatively successful, and it has big
ambitions. Currently the average civic crowdfunding project is small in scale:
$6,357 is the median amount raised;
 Civic crowdfunding is concentrated in cities (especially those where
platforms are based);
 Civic crowdfunding has the same highly unequal distributional tendencies
as other crowd markets.
Source: MIT Center for Civic Media, 2010-2014
https://civic.mit.edu/blog/rodrigodavies/civic-crowdfunding-–-four-things-we-know-two-things-we-dont
ACTUAL LANDSCAPE

10. ON THE SAME PLATFORM / 1: THE BEST
WHAT WORKS
Città della Scienza (1.6 million raised)
1. Cause: Special project (NOT general situation of crisis, but a
real, deep emergency)
2. Impact: local but also glocal (donors from all over Italy and
abroad)
3. Emotional: testimonials giving their endorsement on national
and international media
CASE HISTORY

11. ON THE SAME PLATFORM / 2: THE WORST
WHAT DOES NOT WORK
Museo della Mezzadria (less than 2.000 euro raised)
1. Cause: recovery from a natural disaster (but it affected all the
territory - museum is not a priority)
2. Impact: ultra local (despite Siena has got one of the highest
rate of volunteers contributing for causes in Italy)
3. Emotional: no one talked about it too much
CASE HISTORY

12. 1) MAKING IT VISIBLE
Using new interactive visualization tools to help community
members focus projects’ impact on the territory.
DEREV: DOING IT «CIVIC»

13. 2) ENGAGING BIG & RELEVANT PLAYERS
Organizations, from governments to corporations and large
foundations, are exploring ways to support crowdfunding for a
much wider range of community-facing activities.
DEREV: DOING IT «CIVIC»

14. 3) IMPROVING USER-FRIENDLINESS
Including more and more payment options.
DEREV: DOING IT «CIVIC»

15. 4) DIFFUSING KNOWLEDGE, EVEN AND EVEN MORE
DEREV: DOING IT «CIVIC»

16. THE CHALLENGES
a) Give sense to a meaningful story
Focus on a specific project rather than funding general management budget.
b) Engage local community
 What's the actual, concrete value of the project’s objective? Is it emotional
and/or rational?
 Hosting live events and experiences for community members during the
campaign
 Invite residents to be ambassadors, active promoters of the project
DEREV: DOING IT «CIVIC»

17. WHAT’S CIVIC CROWDFUNDING FOR?
ENJOY
Civic Crowdfunding
as
COMMUNITY EMPOWERMENT TOOL
“Giving the world – the place – you live in a new shape”
DIRECTIONS

18. WHAT’S CIVIC CROWDFUNDING FOR?
USE
Civic Crowdfunding
as
VALUE MAPPING TOOL
“A grid to assess, organize and express
emerging needs of your community”
DIRECTIONS

19. www.derev.com

20. Roberto Esposito
DeRev - Founder & CEO
E-MAIL rob@derev.com
WEB www.derev.com / BLOG blog.derev.com
FACEBOOK facebook.com/about.DeRev
TWITTER twitter.com/DeRevOfficial