Thoughts on achieving success in social business.

1. HOW MARKETERS
WILL BE
REAL SOCIAL SUPERSTARS
photo by Ramon Vaquero

2. Your Facebook page has many fans...
and digital team tells you that engagement is always high
photo by Roberto Portella

3. Your analytics dashboard says "viral conversations" on Twitter
create a volume of emotions
photo by Larry Hamill

4. … and just a few minutes ago you had a great idea about Instagram
photo by Rui Caria

5. Everything seems good.
However, this is not a complete view of what you can achieve in social media
photo by Colors Tokito

6. Should we re-examine the meaning of “social” as a source of data
that will help build relationships?
photo by Colors Tokito

7. a
p
r
fo
e
e
th
le
o
h
w
m
o
c
?
y
n
b
y
a
n
a
m
d
photo by Hideyasu Chiba

8. NOT JUST MARKETING !

9. WHY ?

10. Because the definition of social media from the marketing
perspective is not the forest; it’s just the tree.
photo by Don Farral

11. People have started distancing themselves from anything reminding
them of marketing, communications or customer service
photo by Drew Reynolds

12. Meanwhile these and even more are what create the total experience
of the brand, because…
photo by Arnaldo Medeiros

13. The interesting part begins when you use social media data in order
to create unique experiences on any possible channel
photo by massimo margagnoni

14. This should be considered as the future of marketing
photo by martin rak

15. Assuming you are a brand that holds the secrets of social media is not enough
photo by juan devillalba

16. Nothing social is some sort of professional expertise
photo by yusuke sakai

17. It’s the way companies should be “run”
photo by yusuke sakai

18. It should be a part of business strategy, integrated with CRM,
because…
photo by yusuke sakai

19. The brand and the employee experience provide specific R.O.I
photo by owen smith

20. HOW ?

21. By energizing the brands after motivating employees to
socially engage both in and out of the company
photo by marcus hausser

22. AT LEAST THE REWARD IS...

23. Valuable social interaction data, deep trust from consumers
feeling that they are understood, counted upon and included
in planning
photo by amin roshan afshar

24. BUT WHAT IS THE KEY FOR THIS ?

25. Our transformation from social media expert
to a Change factor
photo by leon leijdekkers

26. Because Social Media is the future of business
tranformation
photo by Tokito colors

27. And marketers who lead social innovation
will be the real social superstars
photo by Ramon Vaquero

28. THANK YOU
prepared by Giorgos Anastasiou
http://www.avakon.com/