2. tampa bay lightning
in 2012, ESPN the Magazine
ranked the lightning no. 7 in all
pro sports it’s annual best
franchises, which was the
highest in the nhl and the top
team that didn’t advance to
the playoffs
the lightning were selected
no. 4 overall in fan relations
and no. 9 in stadium
experience
jamesroyer
3. season ticket sales video
support season ticket sales
with a digital video that
creates the emotional
appeal for purchase
the results:
originally intended for STM
microsite, became an
organizational anthem video
for prospect events, business
lunches and even staff
training
view “We Believe” on next slide
jamesroyer
4. 20yearsofthunder.com
engage fans to participate in the
20th anniversary celebration with
a socially-enabled, iPad
optimized HTML5 web site
the results:
became the first sports franchise
to offer fans the ability to say they
remember or attended top
moments on their facebook
wall, while telling the story of 20
years in an innovative experience
that merged info graphics, social
and video
campaign drove over 125,000 visit 20yearsofthunder.com
earned impressions because of
the socially-enabled viral nature
jamesroyer
5. times forum VIP tour
as part of the renaming of
the tampa bay times forum
(formerly the st pete times
forum) on the heels of a $40
million renovation,
the results:
showcased the times forum
new signature areas in an
interactive, choose your path
series of videos that delivered
customized messages to the
user
awarded 2013 silver addy for
digital advertising
take the tour at www.tbtimesforumtour.com
jamesroyer
6. bolts social central
build the lightning brand and
engage fans to share their in-
arena experience with social
media center, a designate area
that displays fan-generated
social content and provides
interactive displays as ways to
create digital interactions
the results:
extended the lightning's
facebook timeline delivery reach
an additional 30%, and usage of
#TBLightning an additional 65%
beyond the standard reach while
generating over 1,500 check-ins
jamesroyer
7. innovative digital content
celebrate amazing
achievement of lightning
super star steven stamkos and
his historic 60-goal season
through the creation of an
infographic that was released
when he was named a finalist
for the hart trophy (league
mvp)
the results:
quickly picked up virally and
generated over 150,000
impressions through social
channels
extended digitally to offline
as printed version for sales
and giveaways
view entire infographic
jamesroyer
8. hilton hhonors redesign
led 18-month project to
align Hhonors.com as the
industry leader inhospitality
loyalty with best-in-class
user interface, brand design
and data-driven targeted
messaging for portal that
drives in excess of $6 billion
jamesroyer
