S p illin g   Th e B e a ns   OnC o ffe e
S o w h a t is c o f f e e ?Coffee is a drink made  from a bean.There are two types of  beans - Arabica and  RobustaThe pl...
Coffee beans start out as red berries!
But end up like this:
S o h o w im p o r t a n t is it ?How much coffee do you think is sold in a year?• Coffee is the 2nd largest commodity sol...
W h e r e d id c o f f e e o r ig in a t efro m ?                     • Coffee was discovered in Ethiopia                 ...
Whe re   isc o ffe eP roduc e  d?
Why is it grown here ?           • 1500 – 2000 mm rain             over 9 months           • 3 month harvest             p...
Inter-Tropical Convergence Zone
INSOLATION - LATITUDE           17 – 24 Degrees           Sun overhead the             equator and tropics           Most ...
••   Colonies•     in•   Africa
TH E WO R L D B A N K ’ SA D V IC E• In the 1970’s the World Bank  advised many different countries  to grow coffee – coun...
H o w d id it s p r e a d t o t h e r e s t o ft h e w o r ld ?  Spread of coffee around the  world• Arab traders brought ...
W h e r e is c o f f e e s o ld ?                                    % of world                                      coffe...
W h a t a b o u t in N e wZ e a la n d ?                  • In New Zealand, the                    average consumption    ...
W h y is t h e c o f f e e in d u s t r y a nis s u e ?
A n e c o n o m ic is s u e ?• World coffee prices have fallen to their lowest  ever with farmers earning 70% less than 10...
W A T C H O X F A M C L IP        Click here to watch oxfam clip
M o r e e c o n o m ic is s u e s …• El Salvador recently  acknowledged that over 30,000  jobs have been destroyed  becaus...
A n e n v ir o n m e n t a l is s u e ?• Historically,  Coffee was grown in a forest environment, with large canopy  trees...
B u t i n t h e 19 7 0 ’ s•   Coffee changed to "full-sun"    varieties, requiring land to be    cleared of trees and allo...
A s o c ia l is s u e ?• There is a new generation of  Kenyan children who cannot go  to primary school, as coffee  farmer...
S o c ia l Is s u e s …•   Many farmers have walked of their land. With no money and large debts    farmers move their fam...
W A T C H O X F A M C L IP        Click here to watch oxfam clip
N G O ’ S A R E T A K IN GA C T IO N• PROMOTING FAIR  TRADE COFFEE
F a ir T r a d e is n o t a ‘ h a n d  o u t’ …• Fair Trade coffee pays farmers  on average $1.26 per pound for  coffee be...
C E L E B R IT IE S A R E G E T T IN GIN V O L V E D
F a ir T r a d e c o f f e e , 3 % o f t h em a r k e t a n d r is in g …   Starbucks   and other     coffee     chains   ...
Spilling the beans on coffee amended version
Spilling the beans on coffee amended version
Spilling the beans on coffee amended version
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Spilling the beans on coffee amended version

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2.7 geography internal - global pattern of coffee

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Spilling the beans on coffee amended version

  1. 1. S p illin g Th e B e a ns OnC o ffe e
  2. 2. S o w h a t is c o f f e e ?Coffee is a drink made from a bean.There are two types of beans - Arabica and RobustaThe plants grow in tropical climates with high rainfall
  3. 3. Coffee beans start out as red berries!
  4. 4. But end up like this:
  5. 5. S o h o w im p o r t a n t is it ?How much coffee do you think is sold in a year?• Coffee is the 2nd largest commodity sold in the world today!• 400 Billion cups are sold each year• 25 million farmers grow coffee around the world.
  6. 6. W h e r e d id c o f f e e o r ig in a t efro m ? • Coffee was discovered in Ethiopia around AD 600-800 when a goat herder noticed that after his animals had eaten a reddish berry, they were much more energetic. He told the local monks and they found the berries kept them awake during long nights of prayer and news of this exciting discovery soon spread.
  7. 7. Whe re isc o ffe eP roduc e d?
  8. 8. Why is it grown here ? • 1500 – 2000 mm rain over 9 months • 3 month harvest period • ITCZ = 2 harvests in Tanzania
  9. 9. Inter-Tropical Convergence Zone
  10. 10. INSOLATION - LATITUDE 17 – 24 Degrees Sun overhead the equator and tropics Most concentrated areas of insolation
  11. 11. •• Colonies• in• Africa
  12. 12. TH E WO R L D B A N K ’ SA D V IC E• In the 1970’s the World Bank advised many different countries to grow coffee – countries such as Vietnam, Yemem and Philippines as the price for coffee was relatively good.• This flooded the market of coffee and the price fell drastically….. Simply the more supply the less demand = you can pay less for it!
  13. 13. H o w d id it s p r e a d t o t h e r e s t o ft h e w o r ld ? Spread of coffee around the world• Arab traders brought the coffee plant to the Middle East called ‘Arabian wine’.• As the Islam religion spread, so to did coffee.• A Dutchman smuggled seeds out of the http://www.coffee Middle East and transported them to project.com/more their colonies of Java and Ceylon /movies.html• Plantations opened throughout the world in European colonies.
  14. 14. W h e r e is c o f f e e s o ld ? % of world coffee consumed in 2003
  15. 15. W h a t a b o u t in N e wZ e a la n d ? • In New Zealand, the average consumption is 380 cups per person per year, thats over a cup a day for every kiwi.
  16. 16. W h y is t h e c o f f e e in d u s t r y a nis s u e ?
  17. 17. A n e c o n o m ic is s u e ?• World coffee prices have fallen to their lowest ever with farmers earning 70% less than 10 years ago they were earning well over US$1.20.• Earning just 30% of their former incomes means that the 25 million farmers (and their families) world-wide are struggling to survive.• However, low coffee price means savings for the consumer and multinational companies are earning record profits for their shareholders.
  18. 18. W A T C H O X F A M C L IP Click here to watch oxfam clip
  19. 19. M o r e e c o n o m ic is s u e s …• El Salvador recently acknowledged that over 30,000 jobs have been destroyed because of the price slump of coffee over the last 10 years. The workers struggle to find jobs to support their families.• In Nicaragua almost 60,000 coffee producers are facing losing their land because of mass indebtedness. Farmers borrow money each year as their crops cost more to produce than they receive. They are then trapped in the cycle of debt and have no alternative but to sell their land.
  20. 20. A n e n v ir o n m e n t a l is s u e ?• Historically, Coffee was grown in a forest environment, with large canopy trees above and coffee hidden underneath. This original shaded system maintained a natural balance with the canopy trees providing organic material for the soil, a habitat for birds and beneficial insects and extra income from wood and fruit after the harvest of the coffee season.
  21. 21. B u t i n t h e 19 7 0 ’ s• Coffee changed to "full-sun" varieties, requiring land to be cleared of trees and allowing coffee plants to be planted closer together.• This requires intensive use of chemicals since there is no leaf litter from a canopy to provide nutrients. Coffee growers require more chemical fertilisers (ammonia based) and pesticides. These pesticides poison farmers and wildlife. For example 97% decrease in migratory bird numbers in Central America• Clearing the land of trees means soil is destabilised and erosion increases.
  22. 22. A s o c ia l is s u e ?• There is a new generation of Kenyan children who cannot go to primary school, as coffee farmers can’t afford the small fees.• In Uganda, 25% of the pop relies on coffee, either directly or indirectly. Bruno and Seluo live in the Mpigi district of Uganda. Both have had to drop out of school because they can’t pay the fees. This is not uncommon in one area as teacher noted, “between 1995 and 1997 we had 500 students. Last year we started with 140 and ended up with 50”.
  23. 23. S o c ia l Is s u e s …• Many farmers have walked of their land. With no money and large debts farmers move their families into cities and are faced with slums, unemployment and disease.• UN Reports say tens of thousands of Mexican coffee farmers have had to leave their fields in search of incomes to feed their families. In Central America, 540,000 jobs have been lost and unemployed workers camp out in the cities begging for food.
  24. 24. W A T C H O X F A M C L IP Click here to watch oxfam clip
  25. 25. N G O ’ S A R E T A K IN GA C T IO N• PROMOTING FAIR TRADE COFFEE
  26. 26. F a ir T r a d e is n o t a ‘ h a n d o u t’ …• Fair Trade coffee pays farmers on average $1.26 per pound for coffee beans – which is 50% more than market prices. It tries to promote shade grown and organic coffees• One farmer being supported by Fair Trade is Fabius Mirtil in Haiti, who says “I don’t even want to think what would happen without fair trade. I could not send my son to school. The local buyers give you a miserable price.”
  27. 27. C E L E B R IT IE S A R E G E T T IN GIN V O L V E D
  28. 28. F a ir T r a d e c o f f e e , 3 % o f t h em a r k e t a n d r is in g … Starbucks and other coffee chains now offer fair trade coffee… it’s a start…

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