SRCONF 2011 (Maayan Zusman)

Social Media ROI withinDigital RecruitmentMaayan Zusman INTEL CONFIDENTIAL

Who Am I?2 INTEL CONFIDENTIAL

Agenda Social Media – our journey The ROI of Social Media - Approaching ROI Measurement Our ROI 3 INTEL CONFIDENTIAL

Our Journey INTEL CONFIDENTIAL

Our Journey Included…• A constant strive toward: Innovation Being where our audience is…& in time!• Ongoing research of: Marketing trends Recruitment trends Target audience trends• Strategic Planning5 INTEL CONFIDENTIAL

Once Upon A Time…When we didn’t all know what Facebook is…Exploration & utilization of digital channels began as partof an ‘internet sourcing strategy’: Informative niche audience jobs websites Virtual Job Fairs LinkedIn searches Online Jobs Forum Online broad/targeted campaigns Jobs website SEO 6 INTEL CONFIDENTIAL

The Signs Were Already There… We were looking for/to: A targeted (niche) approach Put a “face” to Intel Customer orientation (candidate as customer) Share and listen (learning) – building relationships (they work!) Close perception gaps Giving our audiences the information that they know they need OR don’t know that they need7 INTEL CONFIDENTIAL

The PossibilitiesSocial Media presented the opportunity to dojust that! Influence employer branding & close perception gaps about Intel culture Raise awareness around career opportunities available Source and hire candidates by building a two-way relationship, humanizing Intel as a great place to a work. 8 INTEL CONFIDENTIAL

The RisksTo name a few: A new & unknown world Shift in our outlook (we are not in control of what is being said, where and how…Intel likes control) Resources Training for social media practitioners and recruiters Speaking a new language (speaking non-Intel) 9 INTEL CONFIDENTIAL

Our Social Journey –Intel EMEAA blend between socialnetworks that are popularworldwide & country-focused,local social networks 10 INTEL CONFIDENTIAL

Facebook11 INTEL CONFIDENTIAL

First Staffing Facebook page • Our ‘jobs/career…’ -not Not named Policy: everyone is job hunting, but Provide(student/intern an everyone is a potential candidate • Targeted approach answer GER) any population from to • Humanizing our brand question within • Personal interaction • Listening & hours! 24 learning • Addressing perception gaps • Promoting open positions12 INTEL CONFIDENTIAL • Promoting news/events etc

Job Search & Application directly from Facebook pages13 INTEL CONFIDENTIAL

Jobs Tabs on Intel Country Pages (UK, Russia,Poland, Germany, Israel…) 14 INTEL CONFIDENTIAL

http://www.social-recruiting.jp	478
http://www.socialrecruitingconference.com	169
http://www.advertimes.com	89
http://paper.li	50
http://www.crexia.com	43
http://www.linkedin.com	11
url_unknown	7
http://crexia.com	4

SRCONF 2011 (Maayan Zusman)

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