Helping business owners & leaders achieve
their vision & objectives...
By Chris Pattas
• Who is our audience? Are they
similar or do they have different
reasons for being there?
• What is their expectation?
• Why have you been asked to
• Ensure that you meet or exceed
their expectations - write down
what you think they are.
• Test the content and style of
your presentation against what
the audience expected
• Ask for clariﬁcation from the
organizers on expectations
• What is our objective?
• What 2-3 key messages do we
want the audience to take away?
• What is our call-to-action from
• Does the objective we have suit
the audience and their
• Is it practical?
• How will we know if we have
achieved the objective?
• Is this the best way to achieve
2. Our Objective
• The title sets the theme and tone
for the presentation
• It should address the
expectations of the audience
• It should align with our value
proposition & credibility
• It should be interesting,
compelling, engaging, mysterious
• A common technique is to ask a
question which is interesting or
contentious or a “How to...” title
• E.g.“10 Ways To Grow Revenue
Without Spending More”
• Set the scene by answering
“WHY people do business with
• Your value proposition should
come through early to earn their
respect and trust.
• Common techniques include:
who are your clients, why do you
exist, why are you unique
• Focus on WHY & WHAT rather
than HOW (e.g. avoid discussing
products & services but rather
• The HOW can be addressed in
followup calls or interviews
• Research shows rich images
make presentations memorable
• High quality images are
associated with professionalism
• Images should be relevant and
enhance message rather than be
a distraction or lead to wrong
• What emotions do your images
• Images help to put the focus back
on what presenter is saying
5. Images Work
• If the objective is primarily to
support a speaker, the text must
be cut right down to put the
focus on the speaker
• Less text discourages people
reading presentation while
speaker is talking
• Use more text if presentation
will stand alone and not be
delivered by a person
• Use lots of space so that text
• Use key words only that are rich
in conveying outcomes e.g.“rapid
proﬁt increase of 14%”
6.Text - Less Is More
• Video yourself on a smartphone
and look for things you can
• Avoid monotonous voice - be
excited about what you have to
say, be convincing
• Use eye contact with audience to
enhance trust and be engaging
• Don’t read notes. Practise until
you know content
• Are your facial expressions
consistent with your content?
Do you look interesting and
7. Practise Delivery
• Only use video if it is short, adds
value and you are sure it will
work every time
• Have some spare questions for
Q&A segment, e.g.,“customers
have sometimes asked me...”
• The presentation is there to
support & enhance the speaker -
not the other way round.
Remove any content that
detracts from the speaker.
• Timing is important. Silence is
important for emphasis and
engagement. Repeat key themes.
• Connect with audience, e.g.
“hands up anyone here who ...”
Helping business owners & leaders
achieve their vision & objectives...