Awesome Presentations


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How to ensure the presentation you are about to deliver is engaging and compelling for your audience.

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Awesome Presentations

  1. 1. Awesome Presentations Helping business owners & leaders achieve their vision & objectives... By Chris Pattas
  2. 2. • Who is our audience? Are they similar or do they have different reasons for being there? • What is their expectation? • Why have you been asked to present? • Ensure that you meet or exceed their expectations - write down what you think they are. • Test the content and style of your presentation against what the audience expected • Ask for clarification from the organizers on expectations 1.Audience 2
  3. 3. • What is our objective? • What 2-3 key messages do we want the audience to take away? • What is our call-to-action from the presentation? • Does the objective we have suit the audience and their expectations? • Is it practical? • How will we know if we have achieved the objective? • Is this the best way to achieve this objective? 2. Our Objective 3
  4. 4. • The title sets the theme and tone for the presentation • It should address the expectations of the audience • It should align with our value proposition & credibility • It should be interesting, compelling, engaging, mysterious • A common technique is to ask a question which is interesting or contentious or a “How to...” title • E.g.“10 Ways To Grow Revenue Without Spending More” 3.The Title 4
  5. 5. • Set the scene by answering “WHY people do business with you?” • Your value proposition should come through early to earn their respect and trust. • Common techniques include: who are your clients, why do you exist, why are you unique • Focus on WHY & WHAT rather than HOW (e.g. avoid discussing products & services but rather outcomes) • The HOW can be addressed in followup calls or interviews 4. Content 5
  6. 6. • Research shows rich images make presentations memorable and interesting • High quality images are associated with professionalism • Images should be relevant and enhance message rather than be a distraction or lead to wrong perceptions • What emotions do your images produce? • Images help to put the focus back on what presenter is saying 5. Images Work 6
  7. 7. • If the objective is primarily to support a speaker, the text must be cut right down to put the focus on the speaker • Less text discourages people reading presentation while speaker is talking • Use more text if presentation will stand alone and not be delivered by a person • Use lots of space so that text stands out. • Use key words only that are rich in conveying outcomes e.g.“rapid profit increase of 14%” 6.Text - Less Is More 7
  8. 8. • Video yourself on a smartphone and look for things you can improve • Avoid monotonous voice - be excited about what you have to say, be convincing • Use eye contact with audience to enhance trust and be engaging • Don’t read notes. Practise until you know content • Are your facial expressions consistent with your content? Do you look interesting and convincing? 7. Practise Delivery 8
  9. 9. • Only use video if it is short, adds value and you are sure it will work every time • Have some spare questions for Q&A segment, e.g.,“customers have sometimes asked me...” • The presentation is there to support & enhance the speaker - not the other way round. Remove any content that detracts from the speaker. • Timing is important. Silence is important for emphasis and engagement. Repeat key themes. • Connect with audience, e.g. “hands up anyone here who ...” 8. Finally... 9
  10. 10. Helping business owners & leaders achieve their vision & objectives...