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How to ensure the presentation you are about to deliver is engaging and compelling for your audience.

How to ensure the presentation you are about to deliver is engaging and compelling for your audience.
http://www.chrispattas.com/business/awesome-presenters-give-awesome-presentations

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    Awesome Presentations Awesome Presentations Presentation Transcript

    • Awesome Presentations Helping business owners & leaders achieve their vision & objectives... By Chris Pattas www.chrispattas.com
    • • Who is our audience? Are they similar or do they have different reasons for being there? • What is their expectation? • Why have you been asked to present? • Ensure that you meet or exceed their expectations - write down what you think they are. • Test the content and style of your presentation against what the audience expected • Ask for clarification from the organizers on expectations 1.Audience 2
    • • What is our objective? • What 2-3 key messages do we want the audience to take away? • What is our call-to-action from the presentation? • Does the objective we have suit the audience and their expectations? • Is it practical? • How will we know if we have achieved the objective? • Is this the best way to achieve this objective? 2. Our Objective 3
    • • The title sets the theme and tone for the presentation • It should address the expectations of the audience • It should align with our value proposition & credibility • It should be interesting, compelling, engaging, mysterious • A common technique is to ask a question which is interesting or contentious or a “How to...” title • E.g.“10 Ways To Grow Revenue Without Spending More” 3.The Title 4
    • • Set the scene by answering “WHY people do business with you?” • Your value proposition should come through early to earn their respect and trust. • Common techniques include: who are your clients, why do you exist, why are you unique • Focus on WHY & WHAT rather than HOW (e.g. avoid discussing products & services but rather outcomes) • The HOW can be addressed in followup calls or interviews 4. Content 5
    • • Research shows rich images make presentations memorable and interesting • High quality images are associated with professionalism • Images should be relevant and enhance message rather than be a distraction or lead to wrong perceptions • What emotions do your images produce? • Images help to put the focus back on what presenter is saying 5. Images Work 6
    • • If the objective is primarily to support a speaker, the text must be cut right down to put the focus on the speaker • Less text discourages people reading presentation while speaker is talking • Use more text if presentation will stand alone and not be delivered by a person • Use lots of space so that text stands out. • Use key words only that are rich in conveying outcomes e.g.“rapid profit increase of 14%” 6.Text - Less Is More 7
    • • Video yourself on a smartphone and look for things you can improve • Avoid monotonous voice - be excited about what you have to say, be convincing • Use eye contact with audience to enhance trust and be engaging • Don’t read notes. Practise until you know content • Are your facial expressions consistent with your content? Do you look interesting and convincing? 7. Practise Delivery 8
    • • Only use video if it is short, adds value and you are sure it will work every time • Have some spare questions for Q&A segment, e.g.,“customers have sometimes asked me...” • The presentation is there to support & enhance the speaker - not the other way round. Remove any content that detracts from the speaker. • Timing is important. Silence is important for emphasis and engagement. Repeat key themes. • Connect with audience, e.g. “hands up anyone here who ...” 8. Finally... 9
    • Helping business owners & leaders achieve their vision & objectives... www.chrispattas.com