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Hacking Your Email Content: How to Write Effective Emails Fast

You'll learn:
• How to brainstorm your email content
• How to write subject lines that'll get your emails opened
• How to repurpose your blog posts for email campaigns
• Everything you need to know about curated email newsletters
• How to write short-form emails that pack a punch

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Hacking Your Email Content: How to Write Effective Emails Fast

  1. 1. Hacking Your Email Content: How to Write Effective Emails Fast #AWebinar #HackYourContent
  2. 2. Who are we? Carl Sednaoui Director of Marketing at MailCharts @CarlSednaoui Kristen Dunleavy Content Marketing Specialist at AWeber @KristenWritesIt
  3. 3. Brainstorm email content ideas
  4. 4. What makes great email content? ● Content that solves your audience’s biggest challenges and/or answers their burning questions ● If you’re stuck, just ask your audience!
  5. 5. Easy + effective email content ideas ● FAQs about you ● Your best resources ● Simple tips for success ● A quick survey
  6. 6. Design Lab FAQs before enrolling in Typography
  7. 7. Klipsch FAQ: Klipsch Dolby Atmos Speakers
  8. 8. 99u Our Most Popular Posts of 2015
  9. 9. Getitfree Check out our most popular posts of the week
  10. 10. Bonobos Help us by taking a quick survey.
  11. 11. Artifact Uprising Survey says...
  12. 12. Moosejaw
  13. 13. Write great subject lines
  14. 14. Anatomy of a great subject line ● Relevancy ● Clarity ● Urgency ● Benefits
  15. 15. There’s a tradeoff ● Under 15 characters maximizes your open rate ● 28-39 characters maximizes your click rate
  16. 16. ● Short = punchy, creates curiosity ● Longer = descriptive, higher intent There’s a tradeoff
  17. 17. Characters displayed by email client
  18. 18. What are companies doing? Based on 54,763 emails received in March from 4,332 companies.
  19. 19. Great examples ● Daily Overview ○ Burning Man ○ Tahoe Keys ○ U.S Open ● The Reformation ○ STOP IT, SUMMER ○ DON’T FIGHT IT ○ AS IF ● Etsy ○ Your Love Story ○ Unplug & Unwind ○ Midnight Magic ● Buzzfeed ○ That’s Not Good ○ Who Does That? ○ That’s A Hoot
  20. 20. Repurpose your content
  21. 21. How to repurpose your blog posts ● Choose your best and/or most highly-trafficked posts ● Take the content from those posts and spread it out over 3-5 autoresponder emails
  22. 22. Wait, what’s an autoresponder? An autoresponder is an email that you schedule ahead of time to send to your new subscribers automatically.
  23. 23. How to create an email course ● Address your audience’s biggest challenges ● Shoot for 5-7 lessons ● Snackable course: Less than 300 words/email ● Long-form course: 500 words or more
  24. 24. Include these in your course ● Evergreen content! ● The lesson # in your subject line ● Subject lines that reflect what’s inside ● Headings to break up chunks of text ● Action items for each lesson
  25. 25. Litmus
  26. 26. Buffer: 25 social media strategy tips
  27. 27. MailCharts Email University: Lesson 1
  28. 28. Hack Design ● Lesson # - <subject>
  29. 29. Create curated emails
  30. 30. What’s curated content? Content curation happens when you sift through the world of content, find information you deem useful and share it with your audience.
  31. 31. Curated email newsletters help you... ● Solve the “I don’t know what to write!” problem ● Send emails quickly and easily ● Keep your subscribers engaged ● Help you become a thought leader
  32. 32. Do’s and don’ts of content curation ● Don’t overdo it ● Do add your own spin ● Don’t pass off other’s content as your own ● Do curate carefully ● Don’t share irrelevant articles
  33. 33. Try AWeber’s new app, Curate!
  34. 34. ● Recommended by Medium Staff ● Top stories in <topic> ● Read more on Medium Medium Daily Digest
  35. 35. Product Hunt ● Featured collection ● Top hunts ● See more on Product Hunt
  36. 36. Mattermark Daily The Mattermark Daily is a hand-curated newsletter compiled daily to bring you...
  37. 37. ● Topical curation ○ Price drops ○ Outdoor cooking ○ Cycling ○ Mother’s Day ○ Etc Canopy (Amazon, curated)
  38. 38. Write short-form broadcast emails
  39. 39. What’s a broadcast? Broadcast emails contain time-sensitive content that has an expiration date.
  40. 40. Types of broadcasts ● Promotion ● Sale ● Event ● Industry news ● Product update or announcement
  41. 41. Include these in your broadcasts ● Relevant times and dates ● High-quality images for promoting products ● Clear call-to-action
  42. 42. Start using Dropbox! Dropbox
  43. 43. Ann Taylor LOFT Up for grabs: summer styles + 50% off
  44. 44. "Hi Hungry, I'm Dad!" Tattly
  45. 45. Everlane The Modern Snap Returns
  46. 46. Catch a ride with sweet low fares from $169 one way. Virgin America
  47. 47. Freelancer Will Your Business Succeed?
  48. 48. Join MailCharts today and save time planning your next email campaign. Check us out here: https://mailcharts.com/pricing
  49. 49. Start sending persuasive emails today with AWeber. Get your 30-day free trial at https://aweber.com/order.htm
  50. 50. Ask us questions!

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