Why Foxley is the world's best all-in-one business platform for web designers

1. oxle
As the world’s first design business platform, Foxley offers the tools,
training and support designers need to be successful in today’s
ultra-competitive market.
The subscription-based Foxley SaaS platform features an AI-based
website and marketing software; business and digital strategy education;
and a community & marketplace for crucial peer-to-peer support.
THE FIRSTALL-IN-ONE BUSINESS PLATFORM
FOR WEB DESIGNERS
Introducing Foxley...
Foxley helps web designers build a profitable
business on their own terms.

2. THE
PROBLEM
Designers face big hurdles
in business.
Poor margins: 5.5% average profitability
Ineffective websites: 80% fail to make ROI
Complex software platforms require slow,
expensive programming
Lack of business training and marketing skill
Psychological barriers, insecurities and isolation

3. THE
SOLUTION
INTELLIGENT SITE BUILDER
An AI-based website and marketing platform that works with
WordPress to create sites that drive more traffic and sales.
Designers can easily build high performing websites that even
agencies struggle to deliver.
Slashes web development costs by up to 90%.
Delivers ROI with inbuilt marketing and benchmark metrics.
Dramatically reduces production time from months to days.
BUSINESS TRAINING
Extensive programs to help designers source, price,
win and execute business.
Work Integrated Learning (WIL) with videos, activities,
tools, workflows, short-courses and webinars delivered
with practical exercises that can be applied to
designer’s business.
VIP program offers group mentoring and ongoing
technical and business support.
COMMUNITY & MARKETPLACE
Crucial peer-to-peer support through Q&A forums and
mentor-led group discussions.
Community will help Foxley scale quickly by
supporting users and fuelling content for the website
and marketing software and learning programs.
Designers can create and sell their own themes,
scorecards and services in the Marketplace, providing
Foxley with an additional revenue stream.
Foxley’s SaaS platform helps
designers overcome every
hurdle with three core features:
SITE BUILDER
BUSINESS
BUILDER
COMMUNITY
BUILDER

4. Currently, designers must hunt-and-
peck across online learning providers,
site builders, forums and business
coaches to gather all the tools and
information they need to succeed.
It’s confusing, overwhelming and often
leads to the designer giving up.
Unlike competitors, Foxley offers all
the tools and information in one place.
It serves as a constant foundation for
designers of all abilities to achieve
success on their own terms.
The primary revenue stream for Foxley
is subscriptions starting at USD $97 per
month to access core features, plus
additional hosting for client websites
at USD $11 per month, per site.
The Company forecasts multiple
annuity based revenue streams and
Marketplace commissions, with tiered
subscription levels based on different
service offerings.
Our initial target market of two million freelance designers operate
in the $200 billion global web design marketplace — yet this
demographic remains underserved. Market growth is 5% per annum
and accelerating as 60% of SMEs remain without websites today.
TARGET MARKET
COMPETITIVE ADVANTAGE BUSINESS MODEL
$200BSPENT GLOBALLY ON WEB DESIGN
60%SMEs STILL WITHOUT WEBSITES
559
USD97
DESIGNERS HAVE ALREADY SUBSCRIBED
TO THE BETA LAUNCH OF FOXLEY
AT THIS PRICE POINT
A FURTHER 3,000 HAVE OPTED IN TO HEAR
MORE ABOUT THE REALEASE.
PER MONTH TO ACCESS CORE FEATURES

5. oxleMANAGEMENT TEAM
Co-Founding Director
and CEO
Bianca has lived through
the rapid evolution
of the online world while
running a lucrative
web design business,
Web123, over the last
15 years. With over
a decade of leadership,
digital marketing and
real-life business
experience, Bianca has
radical views on how the
web industry should be.
Co-Founding Director
Simon heads Foxley’s
sales division and leads
growth strategies with
joint ventures and
affiliate partners. Simon
has led a highly
successful web design
business, Web123,
for 7 years and brings
a refreshing level
of thinking to the
web industry.
SIMON LANGRIDGE
Independant Chairman
of the Board
James is an IT expert
and specialist in
delivering technology-
based business
solutions. He has
worked for some of
Australia’s best known
businesses, brands and
CEOs across globally
diverse businesses
including most recently
the Chief Information
Officer of Aussie
Home Loans.
JAMES O’DONNELL
Independent
Non-Executive Director
Chris is a business growth
specialist who has
dramatically increased
revenue and EBITDA
figures for listed and
private companies.
He has 20+ years’
experience spanning
sales, business
development, marketing,
technology and design for
the likes of Lumo Energy,
Ericsson and NEC.
CHRIS PATTAS
Independent
Non-Executive Director
Chris specialises in
business turnaround and
digital transformation.
He has over 20 years’
experience managing
professional services
firms in Africa, Asia,
Australia and New
Zealand, most recently
as the CEO Asia Pacific
of WPP-owned TNS.
CHRIS RIQUIERBIANCA BOARD
For further information on Foxley, please contact Co-Founder Simon Langridge
on simon@foxley.com or 042 999 73 99 or Simon Ward, Managing Director
of Tauro Capital Partners sward@taurocapital.com.au or (03) 8602 8888.
www.foxley.com