Mapping Your
Minimum Viable
Experience
chemphill
courtney@carbonfive.com
Courtney Hemphill
Monday, April 14, 14
“A good mapping
endeavor produces
understanding that
influences strategy and
tactics”
- Chris Risdon
Monday, April 14, 14
Monday, April 14, 14
Uses
• New product for a known problem
• New opportunity within same problem space
• Product unification (company refactor)...
Explanation
• Engage stakeholders
• An activity to solidify team
• An artifact but more a means for a discussion
Monday, A...
Exploration
• Find existing touchpoints
• Potential new touchpoints
• Pain points
• Delight points
• Customer funnel optim...
Planning
• Visual plan for milestone releases
• Where we meet needs
• Where can we concierge instead of build
• How might ...
Domain Driven Design
• Ubiquitous Language
• Domain Definition
• Model abstraction
• Identify Contexts
Monday, April 14, 14
The
Service
Economy
Monday, April 14, 14
Internet of Everything
Homes, Museums, Cars, Hospitals ...
Monday, April 14, 14
Monday, April 14, 14
Monday, April 14, 14
Monday, April 14, 14
Monday, April 14, 14
Monday, April 14, 14
Monday, April 14, 14
Monday, April 14, 14
Acting early can change your child's life. Don't wait.
Fill out a few
questions about your
child’s behavior
Provide a 2-mi...
?
Channels &
Touchpoints
Monday, April 14, 14
Channels:
Define the opportunity or
the constraint around the
touchpoint
Monday, April 14, 14
Touchpoint:
Point of interaction at a
specific time and place
Monday, April 14, 14
?Problem Space
Monday, April 14, 14
Afternoon Coffee
Break
Monday, April 14, 14
Elevator Pitch
Monday, April 14, 14
“For people who have 15 minutes to
spend on themselves, Starbucks is a
familiar social experience that brings
comfort, rel...
Personas
(15)
Monday, April 14, 14
Characteristics
Behaviors
Needs
Monday, April 14, 14
Characteristics
Behaviors
Needs
•mid-age professional
•nutrition conscious
•drinks coffee at least
once a day
•works from ...
Mappin’
(15)
Monday, April 14, 14
?What if...
(15)
Monday, April 14, 14
Mappin’ Redo
Monday, April 14, 14
Channels
(10)
Monday, April 14, 14
Map it
(45)
Monday, April 14, 14
MVE
Monday, April 14, 14
AARRR
•Acquisition
•Activation
•Retention
•Referral
•Revenue
(15)
Monday, April 14, 14
Release Plan
(15)
Monday, April 14, 14
Resources
1. Domain Driven Design
•Book by Eric Evans
•Wikipedia
2. C5 Toolkit
3. Storymapper.io
4. Stickies.io
Monday, Ap...
Courtney Hemphill
@chemphill
courtney@carbonfive.com
Monday, April 14, 14
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Mapping your Minimum Viable Experience

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It is now the norm that products, and the
services they provide, will be expected to
be available everywhere. Your customer’s
experience with your product will occur in
many contexts on a wide array of devices.
Understanding these touch points, and the
particular devices involved, will help your
team outline their strategy for feature delivery
and find innovative ways to deliver a more
holistic user experience.
Using a blend of Lean UX practices and Agile
iteration planning we will take a product
through the user journey, identify key touch
points and their contexts, and gain insights
into the integration points for each device.
Attendees will learn a framework for mapping
services across situations. They will also leave
with techniques to take the resulting map and
translate it into an actionable and testable
release plan for multiple devices. These
exercises and resulting conversations create
shared understanding between the entire
product team on features needed within each
component of the overall product architecture.
The resulting map and iteration plan keeps
everyone in alignment on how to deliver a
consistent user experience across all devices.

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Mapping your Minimum Viable Experience

  1. 1. Mapping Your Minimum Viable Experience chemphill courtney@carbonfive.com Courtney Hemphill Monday, April 14, 14
  2. 2. “A good mapping endeavor produces understanding that influences strategy and tactics” - Chris Risdon Monday, April 14, 14
  3. 3. Monday, April 14, 14
  4. 4. Uses • New product for a known problem • New opportunity within same problem space • Product unification (company refactor) • New technology (inventing) Monday, April 14, 14
  5. 5. Explanation • Engage stakeholders • An activity to solidify team • An artifact but more a means for a discussion Monday, April 14, 14
  6. 6. Exploration • Find existing touchpoints • Potential new touchpoints • Pain points • Delight points • Customer funnel optimization Monday, April 14, 14
  7. 7. Planning • Visual plan for milestone releases • Where we meet needs • Where can we concierge instead of build • How might we reach out to the market • How might we best set up releases for learning Monday, April 14, 14
  8. 8. Domain Driven Design • Ubiquitous Language • Domain Definition • Model abstraction • Identify Contexts Monday, April 14, 14
  9. 9. The Service Economy Monday, April 14, 14
  10. 10. Internet of Everything Homes, Museums, Cars, Hospitals ... Monday, April 14, 14
  11. 11. Monday, April 14, 14
  12. 12. Monday, April 14, 14
  13. 13. Monday, April 14, 14
  14. 14. Monday, April 14, 14
  15. 15. Monday, April 14, 14
  16. 16. Monday, April 14, 14
  17. 17. Monday, April 14, 14
  18. 18. Acting early can change your child's life. Don't wait. Fill out a few questions about your child’s behavior Provide a 2-minute home video of your child playing Get your Cognoa score and personalized recommendations It only takes minutes: Monday, April 14, 14
  19. 19. ? Channels & Touchpoints Monday, April 14, 14
  20. 20. Channels: Define the opportunity or the constraint around the touchpoint Monday, April 14, 14
  21. 21. Touchpoint: Point of interaction at a specific time and place Monday, April 14, 14
  22. 22. ?Problem Space Monday, April 14, 14
  23. 23. Afternoon Coffee Break Monday, April 14, 14
  24. 24. Elevator Pitch Monday, April 14, 14
  25. 25. “For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine. Monday, April 14, 14
  26. 26. Personas (15) Monday, April 14, 14
  27. 27. Characteristics Behaviors Needs Monday, April 14, 14
  28. 28. Characteristics Behaviors Needs •mid-age professional •nutrition conscious •drinks coffee at least once a day •works from home and office but likes getting out to relax •works out and keeps track of calories •enjoys treating herself and daily breaks •rejuvenating experience in afternoon •wants to not feel rushed or guilty about it •wants a bit of time to read and relax Monday, April 14, 14
  29. 29. Mappin’ (15) Monday, April 14, 14
  30. 30. ?What if... (15) Monday, April 14, 14
  31. 31. Mappin’ Redo Monday, April 14, 14
  32. 32. Channels (10) Monday, April 14, 14
  33. 33. Map it (45) Monday, April 14, 14
  34. 34. MVE Monday, April 14, 14
  35. 35. AARRR •Acquisition •Activation •Retention •Referral •Revenue (15) Monday, April 14, 14
  36. 36. Release Plan (15) Monday, April 14, 14
  37. 37. Resources 1. Domain Driven Design •Book by Eric Evans •Wikipedia 2. C5 Toolkit 3. Storymapper.io 4. Stickies.io Monday, April 14, 14
  38. 38. Courtney Hemphill @chemphill courtney@carbonfive.com Monday, April 14, 14

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