How to Build a Community of Volunteers

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How to Build a Community of Volunteers

  1. 1. How to build a community of volunteers Lauren Cucinotta Friday, June 13, 14
  2. 2. How many of you work with or want to work with volunteers? Friday, June 13, 14
  3. 3. Where do you find volunteers? Friday, June 13, 14
  4. 4. Volunteers are the users that are so passionate about your product that they want to take action Friday, June 13, 14
  5. 5. Working with volunteers is a balance between... Friday, June 13, 14
  6. 6. Practical Emotional Friday, June 13, 14
  7. 7. Practical •Scale •Outreach •Product development •Giving away control Friday, June 13, 14
  8. 8. Emotional •Passion •Creativity •Innovation •Fun Friday, June 13, 14
  9. 9. A community built on trust Friday, June 13, 14
  10. 10. Over 10,000 events ~ 1800 active licensees 162 countries Friday, June 13, 14
  11. 11. Volunteer Communities • Levo League (Local Levo) • Google (City Experts) • TED Open Translation Project • DuoLingo • Mozilla • YEC • The Fetch Friday, June 13, 14
  12. 12. 3 things to think about... Friday, June 13, 14
  13. 13. 1.Where will your business benefit from volunteers? 2.Where in your workflow will you work with volunteers? 3. How do you track their impact? Friday, June 13, 14
  14. 14. Where will you benefit from volunteers? Friday, June 13, 14
  15. 15. Some areas = • Content creation • Localization/ globalization • Product development • Outreach Friday, June 13, 14
  16. 16. Where in your workflow do you work with volunteers? Friday, June 13, 14
  17. 17. Examples • Local events • Local outreach • QA testing • Content creation Friday, June 13, 14
  18. 18. When figuring their role... • Volunteer community members (do not equal) employees • Not getting paid • Not full-time • Don’t have insider knowledge how the team works, or of the hard- to-define team dynamic Friday, June 13, 14
  19. 19. Tips • Set clear boundaries • Be realistic • Be experimental! • Allow them to decide how much they can take on (they lead, you facilitate) • Keep it useful for everyone • Remind everyone the “reasons why we are here” Friday, June 13, 14
  20. 20. The structure will change over time, you won’t know until you experiment! Friday, June 13, 14
  21. 21. Tracking the impact of volunteer programs Friday, June 13, 14
  22. 22. Content • What percentage of your content is from volunteers? • What percentage of content is what volunteers do? Friday, June 13, 14
  23. 23. Outreach • Do your volunteers reach markets that you can’t? • How many more people were you able to reach? • Do they give you local insight? Friday, June 13, 14
  24. 24. Product development • Has an idea from a volunteer become a product? • Do volunteers help with product release and testing? Friday, June 13, 14
  25. 25. 7 building blocks of successful volunteer programs Friday, June 13, 14
  26. 26. Passion Friday, June 13, 14
  27. 27. • Create a product that people can be passionate about • Give people the ability to share their passion How do you harness passion? Friday, June 13, 14
  28. 28. Some areas =TEDx Friday, June 13, 14
  29. 29. Think about... • What are things about your core product that people like? • Where are places that you can put passion into action? • Where are there opportunities to share passion? Friday, June 13, 14
  30. 30. Rules Friday, June 13, 14
  31. 31. Create parameters to give you room to play Friday, June 13, 14
  32. 32. YEC Friday, June 13, 14
  33. 33. TEDx Friday, June 13, 14
  34. 34. Think about... • What are the minimum parameters you would feel comfortable with? • Rules will change over time • Give them the tools they need to carry out responsibilities effectively Friday, June 13, 14
  35. 35. Mission Friday, June 13, 14
  36. 36. Why are we here? Friday, June 13, 14
  37. 37. Mozilla Friday, June 13, 14
  38. 38. Duolingo Friday, June 13, 14
  39. 39. A mission promotes community, collaboration, and can even diffuse conflict Friday, June 13, 14
  40. 40. How can you do it? • Write a manifesto co-created by you and your volunteers • Repeat a common phrase/ethos in communication • Create the feeling in meetings, and in person events Friday, June 13, 14
  41. 41. Empowerment Friday, June 13, 14
  42. 42. Empowerment is the opposite of control Friday, June 13, 14
  43. 43. Levo League Friday, June 13, 14
  44. 44. How can you give volunteers the freedom to innovate? Friday, June 13, 14
  45. 45. Recognition Friday, June 13, 14
  46. 46. Recognition is your currency Friday, June 13, 14
  47. 47. How can you give recognition? • Thank you! • Credit • Public acknowledgement • Title • Badges Friday, June 13, 14
  48. 48. Google City Experts Friday, June 13, 14
  49. 49. Engagement Friday, June 13, 14
  50. 50. How do you keep people interested in what they are doing? And coming back for more? Friday, June 13, 14
  51. 51. Examples • Community education • Events • Leadership opportunities • Connections Examples Friday, June 13, 14
  52. 52. TEDx Friday, June 13, 14
  53. 53. Provide opportunities for connection, growth and new frontiers Friday, June 13, 14
  54. 54. Impact Friday, June 13, 14
  55. 55. We all want to work on something we feel is important Friday, June 13, 14
  56. 56. How can you make volunteers feel they are making a difference? Friday, June 13, 14
  57. 57. TEDx Friday, June 13, 14
  58. 58. Practical Emotional Friday, June 13, 14
  59. 59. Trust is essential Friday, June 13, 14
  60. 60. Collaborate, build, experiment with and empower your volunteers Friday, June 13, 14

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