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04/23/14
Practical freelancing
and Beyond
Working for yourself in the Creative
Economy
04/23/14
Your Guide Today
Ann Zuccardy
Communications pro: corporate and freelance
Author, blogger, Speaker, Entrepreneur
04/23/14
Today’s Topics
-Building your Brand
-Finding and Keeping Customers
- Keeping your Sanity
-Your Questions
04/23/14
What is Freelancing?
For sale:
Your time and your talent… and your
experience.
04/23/14
Ann’s Rules of Business
• Rules you must follow
• Rules you can tweak when you freelance
– think, create, inspire...
04/23/14
Building a brand
• Business brands
• Personal brands
• As a freelancer, they are intertwined
• What do you want t...
04/23/14
Finding Clients
• In person
• Social media
• Creative networking (the stuff you may not
have thought of)
• Cold c...
04/23/14
The Non PIA* Approach to
Promoting Yourself
• Give (volunteer, mentor, help)
• Active listening
• Be human
• Sell...
04/23/14
Client Care and Feeding
• How can I help?
• Communication – do it their way, not yours
• Understand generational ...
04/23/14
Dealing w/ Unhappy Clients
• Document everything
• Never respond in the heat of anger
• Offer discount or freebie...
04/23/14
Who is my perfect client?
• Industry?
• Small/big business?
• Personality?
• Communication style?
• Local/nationa...
04/23/14
What am I worth?
• Evaluating jobs – what’s in it for me? (may not be $)
• Industry/geographic standards/experien...
04/23/14
Keeping Your Sanity: Freelancing vs. working for
others
• No judgment
• One or the other (or a combo of both) may...
04/23/14
Keeping Your Sanity: Self care
• 24/7 (social media and email vacations)
• Family first
• Exercise
• Coaching/men...
04/23/14
Questions and
discussion
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Practical freelancing Champlain College BYOBiz Program

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From a talk I gave on 4/15/14 for the Champlain College BYOBiz program.

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Practical freelancing Champlain College BYOBiz Program

  1. 1. 04/23/14 Practical freelancing and Beyond Working for yourself in the Creative Economy
  2. 2. 04/23/14 Your Guide Today Ann Zuccardy Communications pro: corporate and freelance Author, blogger, Speaker, Entrepreneur
  3. 3. 04/23/14 Today’s Topics -Building your Brand -Finding and Keeping Customers - Keeping your Sanity -Your Questions
  4. 4. 04/23/14 What is Freelancing? For sale: Your time and your talent… and your experience.
  5. 5. 04/23/14 Ann’s Rules of Business • Rules you must follow • Rules you can tweak when you freelance – think, create, inspire – the fun part • Once you think you know the rules, they’ll change
  6. 6. 04/23/14 Building a brand • Business brands • Personal brands • As a freelancer, they are intertwined • What do you want to be known for?
  7. 7. 04/23/14 Finding Clients • In person • Social media • Creative networking (the stuff you may not have thought of) • Cold calling • An important distinction: always promoting vs. always selling
  8. 8. 04/23/14 The Non PIA* Approach to Promoting Yourself • Give (volunteer, mentor, help) • Active listening • Be human • Sell yourself, but don’t sell your soul • Laugh (especially at yourself) *pain in the ass
  9. 9. 04/23/14 Client Care and Feeding • How can I help? • Communication – do it their way, not yours • Understand generational communication differences • Active listening (What I heard you say…) • When problems arise, be honest – provide options for solution • Get testimonials/recommendations • Thank you, thank you, thank you…and thank you again
  10. 10. 04/23/14 Dealing w/ Unhappy Clients • Document everything • Never respond in the heat of anger • Offer discount or freebie • Never speak negatively of any client (even if they badmouth you!) • The bright side: use the experience to verbalize what you don’t want and to help hone the vision of your perfect client.
  11. 11. 04/23/14 Who is my perfect client? • Industry? • Small/big business? • Personality? • Communication style? • Local/national/international? • Type of work? • Tell your perfect clients what you love about them. • Write it out – visualize it every day – tweak. Lather, rinse, repeat.
  12. 12. 04/23/14 What am I worth? • Evaluating jobs – what’s in it for me? (may not be $) • Industry/geographic standards/experience • Expenses • It’s okay to say no even when you’re financially afraid • Ask questions on social media and locally • Trading/barter: when to say yes and when to run away as fast as you can
  13. 13. 04/23/14 Keeping Your Sanity: Freelancing vs. working for others • No judgment • One or the other (or a combo of both) may work at different times in your life • Find mentors/coaches – surround yourself w/ honest support (other than mom/dad/friends) • Hang around w/ people who do it better than you, but be yourself • Be open and flexible. Embrace failure. Be awesome. "Success is the ability to go from failure to failure without losing your enthusiasm.“ ~ Sir Winston Churchill
  14. 14. 04/23/14 Keeping Your Sanity: Self care • 24/7 (social media and email vacations) • Family first • Exercise • Coaching/mentoring • Focus/willingness to branch out or change direction
  15. 15. 04/23/14 Questions and discussion

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