HOW TO SELL, MARKET,
AND PROMOTE YOUR
BRAND, DIGITALLY
Digital Marketing

Digital Marketing involves the use of channels a...
Search Engine
Optimization

Web Analytics
and Tracking

Search Engine
Marketing

Digital
Marketing
Display
Advertisement

...
Digital Marketing
Digital Marketing is the promotion of products or brands using one of many forms
of electronic media. Di...
Search Engine Optimization
Search Engine Optimization (SEO) is the process of affecting the visibility of a
website or a w...
messages, news feeds) about an event, product, service, brand or company. When
the underlying message spreads from user to...
Social

video

marketing

(SVM)

is

a

component

of

an

integrated marketing communications plan designed to increase a...
An example of textual advertisements is commercial messages sent to mobile
device users, or email.
One common form of disp...
conversions; for example, the degree to which different landing pages are associated
with online purchases. On-site web an...
Digital Marketing is the cost-effective way to market your brand, products, and services. Digital
marketing is more about ...
Upcoming SlideShare
Loading in …5
×

Digital Marketing

927 views
815 views

Published on

Digital Marketing is most about content marketing and content promotion. A good content can generate good returns for you, where as low quality content can be detrimental

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
927
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
74
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digital Marketing

  1. 1. HOW TO SELL, MARKET, AND PROMOTE YOUR BRAND, DIGITALLY Digital Marketing Digital Marketing involves the use of channels and methods that enable enterprises to analyze their marketing campaigns and understand what is working and what isn’t. Costarch Analytical Consulting Private Limited info@costarch.com
  2. 2. Search Engine Optimization Web Analytics and Tracking Search Engine Marketing Digital Marketing Display Advertisement Social Media Marketing Online Video Promotion Content Sharing and Marketing
  3. 3. Digital Marketing Digital Marketing is the promotion of products or brands using one of many forms of electronic media. Digital Marketing involves the use of channels and methods that enable enterprises to analyze their marketing campaigns and understand what is working and what isn’t. Perhaps, Internet is the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels. Importance Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an evergrowing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
  4. 4. Search Engine Optimization Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s natural/organic/unpaid search results. In general, higher ranked pages appear more frequently in the search results lists, and have greater probability of being clicked by the users. SEO can be used to target different kinds of search engines, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Search Engine Marketing Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. SEM may use Search Engine Optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use Pay Per Click (paid advertisement). Social Media Marketing Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant
  5. 5. messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’. Content Sharing and Marketing Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, ebooks, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information". Online Video Promotion Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like youtube for distribution and exposure.
  6. 6. Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. SVM draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good. Display Advertisement Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
  7. 7. An example of textual advertisements is commercial messages sent to mobile device users, or email. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising. Web Analytics and Tracking Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. There are two categories of web analytics; off-site and on-site web analytics. Offsite web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and
  8. 8. conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
  9. 9. Digital Marketing is the cost-effective way to market your brand, products, and services. Digital marketing is more about innovation and strategies than about big budgets. Digital Marketing has immense potential to impact your bottom lines. So start leveraging the power of digitization. COSTARCH Analytical Consulting Private Limited Nemi Nagar Extention, Jaipur Rajasthan, India Ph: +91 141 401 4310 Email: info@costarch.com

×