I am a seasoned marketing professional with over 10 years experience in high value customer acquisition and retention looking for a new job opportunity in London, United Kingdom.

1. CUSTOMER ACQUISITION MANAGER
Retention | Acquisition | Business Development
Seasoned marketing professional with over 10 years’ of experience in high value customer acquisition and
retention. Articulate and effective leader and communicator; builds synergy and rapport with people of all
levels and backgrounds. Proven ability to excel under pressure with sublime business development and im-
plementation skills. Talent for building supportive environments that bring out the best in professionals.
S E L E C T E D H I G H L I G H T S
▪ Utilising a comprehensive network and enhanced communication skills, I established collaborative
relationships with internal and external clients, leading to positive business growth and high value
acquisition.
▪ Exhibiting excellent interpersonal skills, hard work and dedication, I have built up a reputation for being
positive in decision making, straightforward and honest in communicating while being flexible in problem
solving.
CORE COMPETENCIES
PROFESSIONAL EXPERIENCE
Coco Home Style Ltd, London 2013 – Present
Digital Marketing Director
Coco Home Style brings French Interior Design to the UK. I have successfully implemented the digital mar-
keting strategy from the ground up for Coco Home Style.
▪ Designed and deployed a new web store through WordPress CMS and embedded ePOS system, conse-
quently allowing web orders to be processed.
▪ Implemented a dedicated cloud based CRM system to build the customer portfolio.
▪ Developed strong social media presence (Facebook, Instagram, Pinterest, Google+ and Twitter) in order
to pinpoint target audience and increase brand awareness.
▪ Specifically tailored web content to enhance SEO with identified keywords; administered blog updates.
▪ Crafted and launched successful e-newsletters, marketing events and promotions.
▪ Responsible for handling SEO, SEM and PPC (Google AdWords), resulting in increases in both brand
awareness and customer retention.
▪ Monitored tendencies using social media analytics, Google analytics, and keyword analysis to increase
performance
▪ Measured overall impact of communications actions and devised plan accordingly.
Increased high value customer base by 320%, e-marketing campaigns have shown highly successful results
with an open rate of 42% and 6.3% of CTR (industry average OR is 20.26% while CTR is 4%).
American Express International, London 2011 – 2013
Senior Marketing Manager
Responsible for delivering improvements in the customer experience and reducing attrition for the Insurance
major channel across 21 countries ($14M revenue per year). Strong focus on improving the business model
while simultaneously enhancing the customer experience within the channel by building a robust roadmap
▪ Worked with third-party consultants and internal project teams to further developed channel perfor-
mance.
▪ Analysed key metrics to develop customer segmentation and targeting strategies.
CORINNE BONNET-VITTET
22a Lawford Road, London NW5 2LN, United Kingdom
0798 632 5418- cvittet100@gmail.com
▪ Innovative ▪ Analytical ▪ Skilled Developer
▪ Meticulously Detail-Oriented ▪ Retention/Acquisition ▪ Project management
▪ Collaborative Networking ▪ Performance Management ▪ Self-Starter

2. ▪ Led a competitive tender selection process, SOW, project management to consolidate multiple vendors
to support a business transformation initiative and enhance monitoring performance.
▪ Identified best practices across channel and markets.
▪ Rapidly developed high performing relationships with key external stakeholders.
▪ Implemented monthly forums with guest speakers to promote and buy-in best practices, key learnings
and new business opportunities.
▪ Monitored and managed a third-party provider to enhance customer experience throughout the channel.
▪ Worked on ad-hoc projects in order to support the Compliance team.
Doubled the number of very satisfied customers and reduced attrition by 42%. Reduced marketing costs by
15% by consolidating third parties for our major acquisition channel and received the Blue Reward Award –
Won the Global Innovative Solution challenge.
American Express France, Rueil-Malmaison — 2010-2011
Head of Acquisition Insurance
Responsible for managing all strategic, operational and financial aspects of the acquisition marketing team
for France Insurance Services and the PA and Life insurance portfolio. Principal thought-leader and strategist
for American Express.
▪ Led a team with responsibilities for the definition, management and execution of marketing strategy
through various channels (inbound, outbound, cross sell, e-mail, direct mail)
▪ Managed the Personal accident, Life insurance products P&L to drive revenue and sales results. End to
end product management of the portfolio, from new business acquisition to retention of the existing
book.
▪ Direct production of management reporting KPI dashboards and presentation to support on site visitor -
these demonstrated clear ROI, supporting business case for budget investment.
▪ Developed the product line and marketing plan strategy to deliver increased customer value.
▪ Led new commercial opportunities and optimised existing sales channels.
▪ Handled relationships, contract management, tender selection, negotiations, and performance reviews
of multiple external insurance providers.
▪ Ensured compliance with legal and regulatory requirements by implementing monitoring processes and
procedures throughout external providers.
▪ Led a team of 4 senior marketing executives - managed multi-million dollar budget.
Doubled revenues in 2 years by optimizing existing activities, developing new activities, and lowering cost
per acquisition by 35% and received the Platinum award for launching a business transformation initiative.
American Express France, Rueil-Malmaison — 2006-2009
Senior Marketing Executive
Responsible for the core acquisition channel, PA and life products portfolio management. Significant contribution in
developing insurance strategy, through channel and product optimisation. Relationship and management of multiple
external providers including involvement in contract establishment, negotiations and renegotiations. Development of
new and existing customer cross-sell products - Product development to meet customer needs and ROI.
American Express France, Rueil-Malmaison — 2004-2006
Marketing Executive
Responsible for the running of end to end campaigns execution, new product launches and running training to customer
representatives, monitoring channel performance, and consequently measuring performance of campaigns.
American Express France — 1996-2004 - PA to General Manager
American Express Travel France — 1990-1996 - Executive Assistant
EDUCATION
▪ Customer Management System Training - London 2013
▪ Insurance Certification — Paris 2008
▪ Bachelor Degree - Paris 1987
LANGUAGES
▪ Fluent in both French and English; advanced in Spanish
References: Available Upon Request