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SM for Disaster Management

SM for Disaster Management

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  • VA TECH SHOOTING SHOT FROM VA TECH, GOOGLE PICSBRIDGE COLLAPSE (Allen Brisson-Smith for The New York Times), CA WILDFIRE( David McNew, Getty Images) the boston globe)
  • http://mashable.com/2011/03/11/japan-tsunami/

Transcript

  • 1. Social Media for Emergency ManagementNaturalDisaster Response and Recovery SOCIAL MEDIA FOREMERGENCY MANAGEMENT Suzanne L. Frew The Frew Group, USA Information Science Department Otago Business School, University of Otago, NZ January 2013 Copyright The Frew Group 20130copy
  • 2. Social Media for Emergency ManagementNatural Disaster Response and Recovery Lecture Objectives• Discuss roles and uses for social media in emergency management (SMEM)• Identify the benefits and challenges of SMEM• Review roles in emergency management phases• Identify how SMEM fits into communication strategy• Introduce key implementation guidance 1
  • 3. Social Media for Emergency ManagementNatural Disaster Response and RecoveryWHY SOCIAL MEDIA? 2
  • 4. Social Media for Emergency ManagementNaturalDisaster Response and Recovery Examples of Social media
  • 5. Social Media for Emergency ManagementNatural Disaster Response and RecoveryTools/Platforms Cross Disciplines Public Business Safety Media Socia l Technolog Media y industry Governmen t Community Communit –based organization y s 4
  • 6. Social Media for Emergency ManagementNatural Disaster Response and Recovery Expanding the Conversation Enables ongoing meaningful engagement Instantaneous,Linear information interactive and cost- Provides 2 and 3 distribution effective ongoing outreach way exchange Utilizes innovative technologies and approaches 5
  • 7. Social Media for Emergency ManagementNatural Disaster Response and Recovery Social Media AttributesEfficiency and Geographic Low operating speed reach costs Instant, highly Access to scalable form of source communication
  • 8. Social Media for Emergency ManagementNatural Disaster Response and Recovery Challenges• Policies/protocols• Privacy issues• Internal policy• Training• Culture• Workload/time commitment• Communication plan integration• Personal vs. organizational use
  • 9. Social Media for Emergency ManagementNatural Disaster Response and Recovery Key Platforms• Facebook • Flickr• Twitter • Instagram• YouTube • Foursquare• LinkedIn • Google+
  • 10. Social Media for Emergency ManagementNatural Disaster Response and RecoveryROLES AND USES INEMERGENCY MANAGEMENT 9
  • 11. Social Media for Emergency ManagementNatural Disaster Response and RecoveryHistorical Benchmark: USA 2007• April: Virginia Tech shooting – Students facilitated unofficial information sharing that informed and guided response activities• August: Minneapolis, MN I-35W Bridge Collapse – Extensive on-line photo sharing• October: Southern California Wildfires – Government and citizen information exchange informed response 10
  • 12. Social Media for Emergency ManagementNatural Disaster Response and Recovery Uses in Disaster/Emergency Management• Most wide-spread uses: – Status updates – User feedback via messages and wall posts• Expanding uses: – Alerts and warnings – Assistance requests – Monitoring – Data collection – Mapping/data visualization 11
  • 13. Social Media for Emergency ManagementNatural Disaster Response and Recovery Benefits• Improves situational awareness• Supports common operating picture (COP)• Improves rapid real time communications• Provides two and three way dialogue• Empowers multi-stakeholder engagement• Expands fundraising opportunities• Enhances donations management 12
  • 14. Social Media for Emergency ManagementNaturalDisaster Response and RecoveryDisaster Management Cycle • Mitigation/Preparedness – Information campaigns, readiness information, community outreach, stakeholder engagement and feedback • Response – Alerts, warnings, information dissemination, citizen information posts, victim retrieval alerts, rumor management, monitoring • Recovery – Information dissemination on community resources and assistance, rumor management, monitoring 13
  • 15. Social Media for Emergency ManagementNatural Disaster Response and RecoveryPreparedness: Johnson Co, KS, USA 14
  • 16. Social Media for Emergency ManagementNatural Disaster Response and Recovery Haiti Earthquake 2010 Raised $5 million in less than 48 hours.Text ‘HAITI’ to Red Cross donations for Haiti:90999 - 60% from onlinecampaign - 15-20% from text campaign 15
  • 17. Social Media for Emergency ManagementNaturalDisaster Response and Recovery2011 Japan Earthquake and Tsunami Twitter feed About 1200 Tweets per minute according to Tweet- o-Meter during 2011 Japan earthquake and tsunami Hashtags included: #prayforjapan #japan #japanquake #tsunami 16
  • 18. Social Media for Emergency ManagementNatural Disaster Response and Recovery Expanding SMEM Use• Preparedness/community outreach• Notifications, emergency warnings and alerts• Mapping and geotagging• Situational awareness• Assistance requests• Exercise and training• Interagency communication and coordination• On-line data, story and photo sharing 17
  • 19. Social Media for Emergency ManagementNaturalDisaster Response and Recovery 18
  • 20. Social Media for Emergency ManagementNatural Disaster Response and Recovery Significant Trends• Redefining risk & crisis communications• Citizen journalism• Geographically-targeted alerts and notifications• Crowdsourced data• Volunteer Technical Communities (VTC)• Rapid data visualization• Gamification 19
  • 21. Social Media for Emergency ManagementNaturalDisaster Response and RecoveryIMPLEMENTATION
  • 22. Social Media for Emergency ManagementNatural Disaster Response and RecoveryKey Elements for Success• Have a policy, protocol and plan• Listen, engage and document• Match objectives to the platforms• Dedicate resources• Understand your target audience: Who they are—what they need—when they need—where they will look for it— why they need it—how they’ll use it 21
  • 23. Social Media for Emergency ManagementNatural Disaster Response and Recovery Holistic Communications Strategy Communication Strategy Policy and Target Audiences Channels of Procedures Communication Approval Process RadioWho/what/when/where/why/how Televisionengage with the Print/Newsp public? aper Social Social Networks/Nontrad Media itional
  • 24. Social Media for Emergency ManagementNaturalDisaster Response and Recovery
  • 25. Social Media for Emergency ManagementNaturalDisaster Response and Recovery Building Credibility Build Reputation Listen, Listen, Listen! Create Presence: Just Do It! Provide Original Sources
  • 26. Social Media for Emergency ManagementNaturalDisaster Response and Recovery Messaging Make social media efforts message driven, not channel driven Keep messages brief and pertinent Support a unified message One voice, multiple channels
  • 27. Social Media for Emergency ManagementNaturalDisaster Response and Recovery Correcting Misinformation Monitor Correct Quickly State and Explain Alert Command Accept Viral Reality Recognize Supporters
  • 28. Social Media for Emergency ManagementNatural Disaster Response and RecoveryExpanding Outreach Network ID Community targets Create Partnerships Develop Potential Contributors Keep People & Message Focused
  • 29. Social Media for Emergency ManagementNatural Disaster Response and Recovery Summary• Social media supports communication in timely, cost effective and interactive ways• Valuable in all phases of disaster management• Requires methodical, dedicated and planned effort• Rapidly expanding in uses, expectations and applications 28
  • 30. Social Media for Emergency ManagementNaturalDisaster Response and Recovery QUESTIONS? 29
  • 31. Social Media for Emergency ManagementNatural Disaster Response and Recovery Thank you! For more information contact:Suzanne L. Frew, The Frew Group http://thefrewgroup.com twitter.com/thefrewgroup Facebook.com/thefrewgroup Linkedin.com/in/suzannefrew Copyright The Frew Group 201330copy