9. online users:
tools categorized by people’s actions
• people creating: blogs, podcasts, videos
• people connecting: social networks
• people collaborating: wiki’s, crowd sourcing
• people reacting: reviews, liking, digging
• people accelerating consumption: sharing,
aggregating, RSS feeds
10. elements of a social media
plan… objectives
To research in order to inform organization & projects
To position organization in social conversations
To inform supporters to increase attendance, support
and donations
To provide support
To develop and improves projects and services
14. 1. Allow more than one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Introduce and provide context to content
you share
5. Communicate visually
25. 1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow
4. Retweet relevant tweets to your followers
5. Always reply to tweets directed to you
28. 1. Add your picture!
2. Have a clear heading & succinct summary
3. Endorse
4. Seek Recommendations
5. Create & join industry groups
6. Make your profile public!
29. Your Organizational Page
• Creating your page
– What you’ll need
• A Linkedin Account
• An company-owned e-mail domain
• Your organization logo
• A 4-line organization overview / mission statement
(preferably containing an “ask”)
30. It All Comes Back to You!
• Maintain your company page!
• Make sure your connections see how you’re
connected to your org and other orgs.
– Add volunteer work & causes!