Perkembangan Ekonomi Kreatif Indonesia

1. Visionary planning and creative collaboration in
Indonesia
COKORDA ISTRI DEWI
SPECIAL STAFF OF MINISTRY OF TRADE
Bandung, 07.24.10

2. Outline:
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative
Economy Development
Pengembangan Ekonomi Kreatif 2010-2014 2

3. Milestones of Creative Economy Development in
Indonesia
President:
PPBI 2007: Presidential
handicraft
Creative Economy Instruction
Industry and the
Development No.6/2009
nation creativity
Design, Creative about Creative
must be
Industry Mapping Economy
endorsed
2005 2006 2007 2008 2009
Trade Expo:
encouraging services Creative Economy
sector development & Development Grand
providing creative Design
economy zone
3

4. MILESTONES PENGEMBANGAN EKONOMI KREATIF DI INDONESIA
Result : Social Capital Creation
Creative City Branding has able to lift the character of a city as the
source of attraction and economic driver
Awareness Creation
Creative Community Formation
Creative Activity endorsement
Networking Expansion
Creative People Collaboration 4

5. Creative Industry or Creative Economy in
Digital Media
Creative Industry and Creative Economy Pages in National
Digital Media
600.000
5 519.600
500.000 466.300
400.000
300.000
Number of Pages
200.000 164.400
100.000
343 817 17.915
-
2005 2006 2007 2008 2009 2010 (Until
June)
5

6. Creative Community
Top Ten Creative Community
Rank Nama Komunitas WEBSITE Rata2 Pengunjung per
hari
1 Fashionesedaily http://fashionesedaily.com/ 23464
2 Kementerian Desain Republik Indonesia http://menteridesainindonesia.blogspot.com/ 2450
3 Musikator http://www.musikator.com/ 2094
4 Desain Grafis Indonesia http://desaingrafisindonesia.wordpress.com/ 2041
5 Komunitas Kreatif Bali http://komunitaskreatifbali.wordpress.com/ 562
6 Republik Kreatif http://republikkreatif.com/ 431
7 Common Room http://commonroom.info/ 342
8 Bandung Creative City http://bandungcreativecityblog.wordpress.com/ 310
9 Masyarakat Industri Kreatif Teknologi http://forumtelematika.com/id/node/17 240
Informasi dan Komunikasi Indonesia
(MIKTI)
10 Inside http://www.ins-ide.org/ 186
Top Ten Creative Mailing List
Rank Subsektor Website Jumlah Member
1 Layanan Piranti Lunak http://groups.yahoo.com/group/ITCENTER/ 17767
2 Layanan Piranti Lunak http://tech.groups.yahoo.com/group/ilmukomputer/ 13452
3 Penerbitan & Percetakan http://groups.yahoo.com/group/pasarbuku/ 8499
4 Musik http://groups.yahoo.com/group/komunitasmusik/ 4492
5 Penerbitan & Percetakan http://groups.yahoo.com/group/1001buku/ 4353
6 Desain http://groups.yahoo.com/group/belajardesain/ 4134
7 Layanan Piranti Lunak http://tech.groups.yahoo.com/group/APWKomitel/ 3932
8 Desain http://finance.groups.yahoo.com/group/forumgrafikadigital 2793
9 Penerbitan & Percetakan http://groups.yahoo.com/group/Sablon/ 2530
10 Fotografi http://groups.yahoo.com/group/komunitas-fotografer/ 1182
6

7. Creative activity in Indonesia is widely spread
There are hundreds of creative events were held in
Indonesia, either by the government, community, and
private with an effort to give a room for self
actualization and expanding network to creative people.
• Bandung : Helarfest, Braga Festival, Artepolis
• Jakarta : Festival Kota Tua, PRJ, Jak Jazz, Jiffest
• Solo : Solo Batik Carnival, pasar windu jenar
• Yogyakarta : Festival Kesenian Yogyakarta, Pasar
Malam Sekaten, Biennale
• Bali : Bali Fashion Week, Bali Art Festival
• Lampung : Way Kambas Festival
• Palembang: Festival Musi
• Community and private: Pesta Blogger, Java Jazz,
HelloFest, KickFest,
• Government & State-Owned Enterprise: Indigo,
MIKTI, virus K campaign, indonesia kreatif digital
communication platform
7

8. Outline:
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative
Economy Development
Pengembangan Ekonomi Kreatif 2010-2014 8

9. Vision, Mission, and Target of Creative Economy
Development 2009-2025 (1)
Vision:
Vision “Internationally reknown nation of creativity and quality of of life”.
Creative Economy <2015 (Strengthening 2015-2025
Mission Foundation & Pillars) (Acceleration)
1. Increasing GDP contribution 7-8% of GDP 9-11% of GDP
(Implies CI GDP growth 7-9%) (Implies CI GDP growth 9-11%)
2. Increasing export contribution 11-12% of Export 12-13% of Export
(Implies export growth 9-11%) (Implies export growth 10-12%)
3. Increasing job absorption 6-7% job absorption 9-11% job absorption
4. Increasing the number of highly Increase 1,5-2 x of total number Increase 13-4 x of total number of CI
qualified CI company of CI Companies in 2006 Companies in 2006
9

10. Creative Economy Contribution
United Kingdom Australia
GDP Contribution 7.9%. GDP Contribution 3,3%
Annual Growth of GDP 9% Annual Growth of GDP 5,7%
New Zealand Indonesia (2005-2008)
GDP Contribution 3.1% GDP Contribution 7.56%
Annual Growth of GDP 3,8%
Economy Contribution of Creative Economy in Indonesia (2008):
– GDP contribution: 151 trillion rupiah (7.28% of National GDP)
– Labour absorption: 7.7 million worker with 7,53% of labour participation
– Export :114.9 trillion rupiah and contributed 7,52% to the total national export
value
10

11. Vision, Mission, and Target of Creative Economy
Development 2009-2025 (2)
<2015 (Strengthening
(Strengthening
Creative Economy Mission 2015
2015-2025 (Acceleration)
(Acceleration)
Foundation & Pillars)
Pillars)
5. Providing sustainable benefit Support the decrease of Continuing support deforestation
for Indonesia's natural deforestation of 1 milion and carbon emission descent
resources & future generations hectares/year and carbon according to post-Kyoto 2012
emission of 1,2 million tons /year agreements
6. Creating innovation with • 4% growth of registered • 4% growth of registered domestic
economic value, especially domestic patent patent
based on local wisdom and • 39% growth of registered • 39 % growth of registered
cultural heritage domestic intellectual rights domestic intellectual rights
• 6% growth of registered • 6% growth of registered domestic
domestic trademark trademark
• 40 % growth of registered • 40% growth of registered
domestic design industry domestic design industry
7. Developing potential creative Increase and develop potential Increase and develop potential
zone creative zone twice than the creative zone twice than the
number of current creative zones number of creative zones in 2015
8. Developing a creative image Establish 200 local brands which is Establish 504 local which is
for Indonesia's goods & acknowledged in domestic & acknowledged in domestic &
services to increase national international market international market
branding in the international
market
11

12. Creative Economy Development Model
One Main Foundation and Five
“The Triple Helix” Main Pillars that need to be strengthened
in developing creative economy is:
1. People is people as a creative individuals and also
Intellectual Business Government
community which consist of creative people;
2. Industry is a group of companies in the creative
industry field
Intermediary
Technology
Resources
Institution
3. Technology is the enabler in realizing the
Financial
Industry
individual creativity to a real work form.
4. Resources are inputs other than individual
creativity and knowledge which are required in
creative process, for instance: land, natural resource
People 5. Institution is the social order, public places &
spaces (norm, value, policy and law) that regulate
the interaction among humans
6. Financial Intermediary is the financial
intermediary institution
12

13. Creative Economy Roadmap
*Presidential Instruction No. 6 /2009 about creative economy, involving 27 central
goverment institution and all regional government
2009 2025
• Facilitate creative talent “Society with creative mindset & moodset which
People • Quantity & quality of Creative Worker is supported by talented & creative workers”
• Creative mindset
• Entrepreneurship
Making the industry attractive “Successful and thriving creative
Optimize Efficiency
Industry Create Innovation based on local content as source
industries serving the domestic & foreign
market”
of competitive advantage
Establishing clusters based on
technology/knowledge
Enhance skill capacity of supporting technology and ”Technology to support design & in line with the
Technology computer literacy needs of the market”
Conducive business climate for investment and
business infrastructure
Enhancing management of use of natural resources
Greater appreciation for environment sustainability
“Use of resources which creates value and
Resource Create clusters based on resouces management
is environmentally sustainable: Going
technology
Green is profitable”
Ensuring availability of resources for inputs
• Enhance appreciation of culture & cultural heritage
“ Open Minded Society who appreciates
Institution • Creative community which respects knowledge
and consumes local creative products”
(Role of IP) and creativity and willing to share the
knowledge and creativity
• Enhance relationship between CI Actors and Building information links, knowledge
Financial Financial Intermediaries and thus trust between CI Actors and
Intermediary • Create applicableScheme & Financing Institution for those with funds
CI 13

14. Main Role The Leading Actors in Creative Industry Development
INTELLECTUAL MAIN ROLE
•Disseminator of science, art, and
technology
•Implementor of science, art, and
ACTORS COLLABORATION OUTPUT
•National, Regional, and Sectoral
technology
Strategy
•Constructive value creator in the
•Community/network creation
society
•Policy/Regulation/Program/Activity
•Creative Curriculum
•Creative Product and Services
•Jobs Creation
•Creative Entrepreneur
•Creative Technology
GOVERNMENT MAIN ROLE •Public Spaces & placess
•Catalisator & Advocator
•Regulator
•Consumer, Investor ,
even Entrepreneur BUSINESS MAIN ROLE
•Hub Agency & •Creator (Market, creative
Facillitator product & services, jobs
creation)
•Public Outreach •Creator of community and
Ministry of Trade Main Focus in Creative
creative entrepreneur
Economy Development 2010-2014
14

15. Creative Industry Cluster Framework Analysis
Resource Intensity
Film, Video, IT &
Photography Software
Interactive
TV & Music Architecture games
Radio
Performing art Design
Advertising
Art & Antiques R&D
Printing & Market
Publishing
Fashion
Handicraft
Media Art & Culture Design Science & Technology
Dominant Substance in The Industry
*) Sectors with the same color will require similar development strategy since they face similar situation
15

16. Outline:
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative
Economy Development
Pengembangan Ekonomi Kreatif 2010-2014 16

17. Creative Economy Development Process
Industry
People Tech-
Blue Financial
nology
TARGET
EVALUATION
Print Interme-
diaries Resources
Institution
Planning Organizing & Actuating Controling
Pengembangan Ekonomi Kreatif 2010-2014 17

18. Creative Economy Development Coordination
Mechanism
*Presidential Instruction No. 6 Tahun 2009 about Creative Economy
Pengembangan Ekonomi Kreatif 2010-2014 18

19. The Challenges of
Creative Economy
Development in
Indonesia
Quantity And
1. Development Financing Quality Of
Human
Coordination Resources
2. Strategy
Implementation Conducive
Business
Availability of
Climate For
3. Development Natural Start Up and
Resources Doing
Programme & Business
Activity
Collaboration & Information Recognition
Technology &
harmonization communication and
appreciation
Technology
4. Prioritization
19

20. Contribution of Each Main Actor To Strengthen The
Foundation And Pillars of Creative Economy Development
Financial
People Industry Technology Resources Institution
Intermediary
1 2 3 4 5 6 How intellectual
How intellectual
actively involved
Intellectual
creating
How intellectual technology which How intellectual How intellectual in financial
building the How intellectual intermediary
encouraging the can be supporting the developing
knowledge and competitive implemented and use of renewable tollerance in institution
creativity of increasing creative resources Indonesian society creation which
creative people creative industry support creative
industry
competitiveness industry
development
7 8 9 10 11 12
How business How business How business
using and supporting the
Business
How business How business developing preserving social order How business
empowering the creating a strong technology to resources which creation which collaborating with
creative people & stable creative support the needed by support the the financial
industry development of creative industry creative industry insitution
creative industry as raw materials development
13 14 15 16 17 18
How government
Government
How government giving the How government How government
creating and How government incentives for guarantee the developing How government
attracting creative creating the business and sustainability of institution which helping and
people to work in competitive intellectual who is raw materials support creative facilitating
Indonesia creative industry succeeded in availability industry financing resources
technology development
innovation
20

21. The Preparation of Action Plan
According to Presidential Instruction
No.6/2009
All the government institution TARGET
that responsible in developing
creative industry, must
DIRECTION
generate the strategy to
become action plan
STRATEGY
The implementation of action
plan must be reported to PRESIDENTIAL INSTRUCTION
President in each semester NO.6/2009 ATTACHMENT
The creative industry
development is monitored
and controlled by UKP4 MINISTRY
ORGANIZATION/
(Presidential Working Unit for ACTION PLAN
GOVERNMENT
National Development INSTITUTION
Monitoring and Controlling )
Pengembangan Ekonomi Kreatif 2010-2014 21

22. Outline:
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative
Economy Development
Pengembangan Ekonomi Kreatif 2010-2014 22

23. Creative Economy Development focus
by MoT 2010-2014
• Creativepreneur Creation
Creative • Domestic and global creative network
expansion
People • Capacity building of Creative people
Facilitation • Support the marketing &
commercialization
Public
Outreach
• Creative Industry Study
updating and enhancement
• Communicate the
development of Creative Hub Agency
economy in Indonesia
• Creative economy
development Helpdesk • Creative economy
development coordination
• Policy & strategy
implementation
harmonization
23

24. Creative Economy Development Phase
by MoT
Increasing the brand
awareness of Indonesia
Sustainability of design and Creative product and
innovation to fulfill the local services
and global demand
Creating & Stabilizing the local &
global demand as well as increasing
the productivity & efficiency of
Creative Industry
Well Targeted in: facilitating the
Creative People and
disseminating the information
of creative economy
development
Improvement of creative
economy information
quality & outreach
Five major creative economy
development phase to achieve
five main goals
24

25. Creative Economy Online
Communication Platform
1. Indonesia Kreatif Portal
(www.indonesiakreatif.net); 2. Indonesia
Kreatif Microsite; 3. Social Media
Networking: Facebook (ekonomi kreatif)
dan Twitter (#idkreatif); 4. Showcase
(http://showcase.indonesiakreatif.net);
5.Marketplace
http://bazaar.indonesiakreatif.net/
8/13/2010 25

26. Indonesia pavillion raise a positive spirit to national character
building and positive image of Indonesia in the world.
Indonesia pavillion is designed by Indonesian designer which is
acknowledged as one of favourite pavillion in WESC area.

27. Australia Pavillion: Spanyol Pavillion :
On July 8th,Indonesia & Australia Pavillion were Spanyol Pavillion was visited by 2 million on June
visited by 3 million visitors 21st, while Indonesia pavillion on June 19th
America Pavillion : Netherland Pavillion :
America Pavillion was visited by 2 million on June On June 19th, Netherland Pavillion was visited by 1,85 million
26th, while Indonesia pavillion on June 19th visitors, while Indonesia was visited by more than 2 million
visitors

28. 28

29. ‘Enak!’ Restaurant is the fourth favourite restaurant in the world
expo area after Germany, Japan and France. Visitor can enjoy the
Indonesian meals and drinks especially fried rice and chicken
satay which are the most favourite meals in the restaurant.

30. Refrigrator Magnet Peta World Expo 2010
Post card World Expo 2010
“Expo 2010 Shanghai China Album Official”

31. Candi Borobudur in World Expo 2010
stamp set
Paviliun Indonesia in
four types of World
Expo 2010 passport
China Goverment
will give a reward to
visitor who is
successful in
collecting all pavillion
stamp in his/her
passport

32. Thank you
Together we can…!