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Chapter 5 The Research Process – Elements of Research Design © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Research Design © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Type of Investigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Study Setting ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Study Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Population to be Studied ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Time Horizon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
The importance of research Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
The importance of research Design (cont.) ,[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise Answer (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement: Scaling, Reliability, Validity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nominal Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nominal Scale
Ordinal Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ordinal Scale
Interval Scale ,[object Object],[object Object]
Interval Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interval Scale
Ratio Scale ,[object Object],[object Object],[object Object]
Ratio Scale
Differences among the scales
Rating Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reliability ,[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Stability ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Internal Consistency ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Next Week ,[object Object],[object Object]

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