This document discusses key technology terms and strategies for higher education institutions. It introduces common web tools like content management systems (CMS), e-communications, customer relationship management (CRM), and social networking. It also discusses how Gettysburg College evaluated technologies, executed a web redesign, and assessed the impact through user data, macro data, focus groups, and benchmarks. Strategies for institutions include understanding available tools, aligning resources, and using data to evaluate decisions and their effects.

1. Technology Alphabet Soup Paul Redfern Director of Web Communications & Electronic Media Gettysburg College

23. Macro Data

24. Detailed Data