Social Media and Third-Party
   Sites: How to Create a
       Strategy to Take
     Advantage of Them

 CASE Communication...
Social Media and Third-Party Sites:
How to Create a Strategy to Take
Advantage of Them
Social Media Strategy Plan
“This plan will include a
social media overview and
go further into outlining
the steps necessa...
Today
Three Simple First Steps
• People
• Gettysburg.edu
• Education

Gettysburg Examples
• Presidential Announcement
• Cl...
The People People Around the Table
     RIGHT Around the Table
                      Senior Leadership Team

Enrollment


...
Education
• Senior Leadership
  – President’s Council summer web meeting
• EES Division
  – Content Team
    (Web Communic...
Rolling out a new president at
           Gettysburg College
• Planning (be strategic, be focused, be
  everywhere)
• Timi...
Planning:

strategic
   and
 tactical
Text Message campaign

• Fall 2008: Started
  planning

• Jan 15, 2009
  Advertised in Alumni
  Magazine

• Feb 1 , 2009
 ...
E-communication
Video and YouTube
On the web




www.gettysburg.edu/riggs
• Be Consistent
• Be Creative
• Be Courageous
         (have fun!)
Questions
 Paul Redfern
 Director of Web Communications &
 Electronic Media

 predfern@gettysburg.edu @coachfern
 http://h...
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
Social Media And Third Party Sites
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Social Media And Third Party Sites

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Social Media and Third Party sites how to create a strategy to take advantage of them.

Paul Redfern
CASE Communications Marketing and Technology Conference April 2009

Published in: Business, Technology
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Social Media And Third Party Sites

  1. 1. Social Media and Third-Party Sites: How to Create a Strategy to Take Advantage of Them CASE Communications, Marketing, & Technology Conference April 2009
  2. 2. Social Media and Third-Party Sites: How to Create a Strategy to Take Advantage of Them
  3. 3. Social Media Strategy Plan “This plan will include a social media overview and go further into outlining the steps necessary for implementation. This plan is an extensive project that includes site visits and is for the school that’s ready to jump in to social media.” Webinars “Developing an Effective Social Media Strategy for Student Recruiting”
  4. 4. Today Three Simple First Steps • People • Gettysburg.edu • Education Gettysburg Examples • Presidential Announcement • Class of 2013 - Admissions
  5. 5. The People People Around the Table RIGHT Around the Table Senior Leadership Team Enrollment Development Communications
  6. 6. Education • Senior Leadership – President’s Council summer web meeting • EES Division – Content Team (Web Communications/Admissions/PR) – Administrators • Web Task Force – Retreat – Follow up discussions
  7. 7. Rolling out a new president at Gettysburg College • Planning (be strategic, be focused, be everywhere) • Timing • Collaboration • Trust
  8. 8. Planning: strategic and tactical
  9. 9. Text Message campaign • Fall 2008: Started planning • Jan 15, 2009 Advertised in Alumni Magazine • Feb 1 , 2009 Advertised in Alumni and Parent E- newsletter
  10. 10. E-communication
  11. 11. Video and YouTube
  12. 12. On the web www.gettysburg.edu/riggs
  13. 13. • Be Consistent • Be Creative • Be Courageous (have fun!)
  14. 14. Questions Paul Redfern Director of Web Communications & Electronic Media predfern@gettysburg.edu @coachfern http://highedwebmarketing.wordpress.com

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