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Keep your website relevantChristin Boyd, TrainerPatrick Tewson, Web Consultant<br />
NPower Northwest<br />Vision <br />A thriving community with high performing nonprofits.<br />Mission<br />To strengthen t...
Future Brown Bags & Webcasts<br />Please visit our website and blog, or “like” us on Facebook, for more information regard...
Contents<br />Web Site Goals & Audience Identification <br />Site Map <br />Web Content Life Cycle <br />Content Plan<br /...
Your goals today<br />You don’t want a rigid process or too much technology getting between you and your clients<br />You ...
Web Site Goals<br />Your organization has a mission statement and a set of goals, perhaps for the year or overall.<br />Cl...
Target Audience<br />Who is your audience?<br />Who does your organization serve?<br />Who helps you serve them by volunte...
Target Audiences<br />
Site Map<br />shows you where content should be published<br />shows readers where to find content<br />
Site Map in Outline Format<br />Home<br />Services<br />Literacy Programs<br />Evening Class Catalog<br />Calendar View<br...
Process for managing web content <br />
Planning New Content<br />Plan for content maintenance tasks from the start.  <br />Make a Content Plan spreadsheet<br />P...
Sample: Plan for New Content<br />
Columns for your Content Plan Spreadsheet<br />Dates:<br />Draft Due Date<br />Approved Date<br />Publication Date<br />La...
Write & Publish<br />Note the URL in your Content Plan document<br />Should look like this: http://www.myorg.org/events/ma...
Maintenance<br />Use Content Plan spreadsheet to remind you of upcoming tasksand record the who completed task.  <br />
Archive<br />Old news makes your organization seem stagnant<br />Archive Aggressively<br />No need to break links<br />Com...
Your Archive Strategy<br />Work with your technical staff to create a process for archiving your content without changing ...
Thank You<br />Christin Boyd, training@npowernw.org<br />Patrick Tewson, PatrickT@npowernw.org<br />NPower Northwest<br />...
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Keep Your Website Relevant - Brown Bag Presentation

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Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.

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Keep Your Website Relevant - Brown Bag Presentation

  1. 1. Keep your website relevantChristin Boyd, TrainerPatrick Tewson, Web Consultant<br />
  2. 2. NPower Northwest<br />Vision <br />A thriving community with high performing nonprofits.<br />Mission<br />To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.<br />
  3. 3. Future Brown Bags & Webcasts<br />Please visit our website and blog, or “like” us on Facebook, for more information regarding upcoming brown bags and trainings.<br />
  4. 4. Contents<br />Web Site Goals & Audience Identification <br />Site Map <br />Web Content Life Cycle <br />Content Plan<br />Write<br />Maintain<br />Archive<br />
  5. 5. Your goals today<br />You don’t want a rigid process or too much technology getting between you and your clients<br />You want the site to convey the values and energy of the people at your organization<br />You are one of many people contributing to the web site and communicating with constituents<br />Managing the web site is one of many tasks you perform, so it needs to be done efficiently<br />
  6. 6. Web Site Goals<br />Your organization has a mission statement and a set of goals, perhaps for the year or overall.<br />Clear goals will help your team <br />scope your work<br />guide your priorities<br />clarify communications with constituents.<br />Goals should describe the result rather than the implementation details.<br />
  7. 7. Target Audience<br />Who is your audience?<br />Who does your organization serve?<br />Who helps you serve them by volunteering, partnering, contracting, donating?<br />Are there subgroups who you want to reach out to with a distinct message or tone<br />E.g. volunteers 55+, families with preschoolers<br />
  8. 8. Target Audiences<br />
  9. 9. Site Map<br />shows you where content should be published<br />shows readers where to find content<br />
  10. 10. Site Map in Outline Format<br />Home<br />Services<br />Literacy Programs<br />Evening Class Catalog<br />Calendar View<br />Success Stories<br />Volunteer<br />Student Volunteers<br />Adult Volunteers<br />Contact us<br />Address, Map, Phone directory<br />Bios of Senior Staff Members<br />
  11. 11. Process for managing web content <br />
  12. 12. Planning New Content<br />Plan for content maintenance tasks from the start. <br />Make a Content Plan spreadsheet<br />People & Roles<br />Dates<br />Categories / keywords / tags<br />
  13. 13. Sample: Plan for New Content<br />
  14. 14. Columns for your Content Plan Spreadsheet<br />Dates:<br />Draft Due Date<br />Approved Date<br />Publication Date<br />Last Modified Date<br />Checkup Date<br />Archive Date<br />Deletion Date<br />Tasks:<br />A task can contain a date, a person assigned to, and some instructions <br />People:<br />Author<br />Co Authors<br />Subject Matter Experts<br />Reviewers/Editors<br />Approver<br />Descriptions of the content:<br />Category <br />Keywords or Tags<br />Audience<br />Goals<br />
  15. 15. Write & Publish<br />Note the URL in your Content Plan document<br />Should look like this: http://www.myorg.org/events/may/black_tie<br />Not this: http://www.myorg.org/search?Subject%3Alist=innovation&portal_type%3Alist=Blog Entry&review_state%3Alist=published<br />Update your Content Plan<br />Subject Matter Experts, contact information<br />Estimate Expiration Date, Checkup Date<br />
  16. 16. Maintenance<br />Use Content Plan spreadsheet to remind you of upcoming tasksand record the who completed task. <br />
  17. 17. Archive<br />Old news makes your organization seem stagnant<br />Archive Aggressively<br />No need to break links<br />Commit to Archive Dates in your Content Plan <br />Give staff the authority to archive <br />You can archive articles, pages and photos in two ways:<br />Visible to the public<br />Not visible to the public, but saved for use by staff<br />
  18. 18. Your Archive Strategy<br />Work with your technical staff to create a process for archiving your content without changing the URL.<br />If someone wants to find older info, how will you help them navigate the archives?<br />Simple search<br />Search form with fields, categories<br />List of links to old newsletters<br />“May Newsletter” not very useful<br />“May: Book Drive; Graduation Event” article keywords or titles<br />
  19. 19. Thank You<br />Christin Boyd, training@npowernw.org<br />Patrick Tewson, PatrickT@npowernw.org<br />NPower Northwest<br />Website: www.npowernw.org<br />Facebook: www.facebook.com/npowernw<br />Twitter: @npowernw<br />

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