2. Venue: Ard Comhairle Suite, Croke Park Conference Centre
Date: Thursday, May 27th, 2010 Time: 9.30 am – 3.00 pm
“Innovative Technologies
for the Irish Retail Sector”
The VisionID Retail Technology Day is designed to be a mix of presentations and demonstrations, along with a concurrent exhibition, showcasing
the latest innovative technologies available to Irish Retailers.
During the day, presenters from key Retail solution companies such as Motorola, Herbert Retail and Zebra will provide solution overviews along with
real life case studies of the different technologies in action.
In tandem with this, the different technologies discussed will be available for “hand-ons” appraisal in the adjoining Exhibition throughout the day.
For further information and to register for this event, please go to www.visionid.ie/t-Retail-Technology-Day.aspx or email marketing@visionid.ie.
VisionID Retail Technology Day Overview:
Registration:
‡ 9.30 to 10.00 am
Introduction by VisionID
‡ 10.00 – 10.15 am
“Putting the Consumer at the Centre of IT Strategy”
‡ 10.15 – 10.45 am
Presenter: Alex Price - Director- EMEA Retail Sector at Motorola- Enterprise Mobility Business Division
During this presentation, Alex will focus on the following key areas:
• Technology as a cost cutting measure
• Attracting and maintaining loyal customers
• Supply chain flexibility
• Improving staff productivity
• Self Service
The presentation will look at global retail trends and the issues driving business decisions and IT spending in Retail.
We will also consider how retailers must respond to the “connected consumer” in new ways. Mobile and internet shopping are exploding
and Retailers must offer a consistent, multi-channel offering to customers.
Putting the customer at the centre of IT strategy means deploying key technologies in new ways and equipping more staff with informa-
tion and communication capabilities.
“Mobile Self Services solutions from Motorola”
‡ 10.45 – 11.15 am
Presenter: Nadim Ghafoor - Business Development Manager at Motorola and Roberto Rambaldi at Yacme.
The presentation will give an overview of Motorola’s Portable Self Service/Shopping solution, along with a demonstration of a live solu-
tion using the dedicated software solution from Yacme.
During this presentation and demonstration, the following key points will be addressed:
• The customer journey – which details the experience for the shopper
• Retailer and shopper benefits – highlighting the benefits including cost saving, improved service and sales increase
• Customer case studies – covering Tesco, ICA and some others …

3. Coffee served in Exhibition Area
‡ 11.15 – 11.45 am
“Electronic shelf edge labels – Good business sense or good technology?”
‡ – 12.15 pm
11.45
Presenter: Colin Eddison - Technical Director at Herbert Retail Ltd
The business cases for both traditional segmented display Electronic Shelf Edge Labels (ESLs) and the newer dot matrix display ESLs
will be explored, together with a review of the technology & its relative costs. The crucial importance of reliable and long battery life
ESL communication technologies will also be discussed.
“Zebra’s Solution Set for Retail”
‡ 12.15 – 12.45 pm
Presenter: Dave Taylor – Account Manager – Zebra Technologies
In this seminar Dave will present an overview of the Zebra solution set and how it applies to the Retail sector today.
Key area will include:
• Speed and accuracy on SEL, product re-pricing and Price Markdown
• Mobile labeling in the warehouse
• Overview of Gift and Loyalty printing solutions
Lunch served in Exhibition Area
‡ 12.45 – 1.45 pm
“Weighing and labelling solutions - accuracy, compliance and customer satisfaction”
‡ 1.45 – 2.15 pm
Presenter: Jeff Shaw - Account Manager at Herbert Retail
The key points that will be covered in this presentation include:
Accuracy - maximise profits by using scales with the best resolution for the application and correctly calibrated.
Compliance - checkout scales integrated into the POS, the legal requirements.
Customer Satisfaction - weighing equipment is always customer facing, labels printed by scales can provide additional information such
as ingredients, use by dates etc. Efficient barcode scanning and weighing at the POS reduces queuing time and improves the “shopping
experience”.
“Do you know where your customers are? – measuring customer behavior and
the impact on profitability and other benefits of tracking technologies in retail”
‡ 2.15 – 2.45 pm
Presenter: Birthe Mortensen - Business Development Director - Herbert Retail
Gain understanding and achieve financial benefits from exploring the use of different technologies in retail focusing on customer be-
haviour, equipment tracking and the security aspect to prevent criminal behaviour. A brief snapshot of the different technologies will be
provided, which will include areas such as People Counting/Queue Management and Real Time Location solutions.
Wrap Up by VisionID
‡ 2.45 – 3.00 pm

4. Exhibitors:
The exhibition will run in tandem with the main presentation, in the Canal Suite.
The following companies will be exhibiting:
Motorola
Technologies:
• Rugged Mobile Computing
• Wireless Technologies
• Portable Self Shopping
• Radio Frequency Identification
Yacme Solutions
Technologies:
• Portable Self Shopping Software Solutions
Herbert Retail
Technologies:
• Electronic Shelf Edge Labelling
• People Counting Solutions
• Weighing and Labelling
Zebra Technologies
Technologies:
• Desktop Label Printing
• Mobile Label Printing
• Plastic Card Printing
IT Providers
Technologies:
• Eirpoint™ Touch Screen ePOS
• Eirpoint™ POSition Retail Manager
• MobileData™ In-Store Ordering
• MobileData™ Retail Operations
• MobileData™ Van Sales
• MobileData™ Mobile ePOS
• MobileData™ StockCount
Core IBS
Technologies:
• Point of Sale Hardware and Software
• Mobile Computing Solutions
• Integrated Desktop Labelling Solutions

5. Speaker Profiles:
Alexander J. Price
Alex has over 17 years of experience in international business development, technical marketing and retail. Alex joined Symbol Tech-
nologies (now Motorola’s Enterprise Mobility business) in 1999 at Symbol’s Corporate Headquarters in Long Island, New York, and was
responsible for the world wide business of several mobile computing product lines.
In 2002 he relocated to Spain to assume the role of Business Development Manager for Mobile Computing Products in EMEA, focus-
ing on driving business within the retail sector and other key industries, developing new markets and generating demand for mobile
computing products across the region.
His current role at Motorola Enterprise Mobility business is Director for the Retail & Hospitality Sectors in EMEA. Having broad experi-
ence in delivering mobility solutions to Retailers, he provides industry expertise and thought leadership to Motorola’s Customers and
Partners. Alex puts significant focus on ensuring that Motorola deliver the innovative solutions that retailers need to drive operational
efficiency and customer loyalty by executing on the right product mix, integration partners, and ISV’s that bring these solutions to
Motorola customers.
Alex previously worked as Product Manager, responsible for Networked Colour Laser Copier products and Colour Servers at Canon, USA.
He holds a specialized Master of International Management degree from The American Graduate School of International Management in
Glendale, Arizona and speaks fluent Spanish and French, plus some Portuguese and Italian.
Nadim Ghafoor
Nadim has over 16 years experience in retail starting out initially for general merchandise chain BHS in the UK and moving on to a
retail management role. Nadim has worked for Motorola for 11 years and joined in 1997 as a Support Engineer he has since held vari-
ous roles such as Project Manager, Pre-Sales Consultant and now is a Business Development Manager challenged with driving sales
for Motorola’s PSS business in EMEA. Nadim has spent much of his time at Motorola focused on self-service with PSS and is regarded
as a subject matter expert by colleagues, customers, partners and ISV’s alike. Nadim has been a critical success factor in many retail
accounts and has experience working across EMEA with a broad spectrum of retailers.
Roberto Rambaldi
Roberto Rambaldi graduated as PhD at University of Bologna in Microelectronics focusing his activity on software development and
worked as consultant for technology science parks in the Netherlands and in Italy. In 2000 he started up YACME with colleagues
from University. Since that time he has been working on software applications and solutions on mixed Linux and Windows CE/Mobile
focusing on retail solutions. He has participated in many Self Scanning projects in both the consultancy and delivery of such solutions.
Colin Eddison
Colin joined Herbert 11 years ago as Technical Director and has been responsible for the design, development & production of in-
store products & software sub-systems. He introduced infrared queue counting cameras into Tesco in 2003 and has been actively
researching E-Paper display technologies since 2001, including the joint development of the worlds first fully waterproof ESL piloted in
Serve Over Counters. He is also active in Image Processing technologies with Herbert’s having Piloted a vision based security system
for detecting when fraudulent items have been placed on Self Service Produce scales. Voice recognition technology has been piloted
in-store at checkouts and location tracking technologies are also part of the Herbert armoury. Colin has utilised mathematical model-
ling techniques to predict queues in-store and is familiar with basket analytics methods.
Birthe Mortensen
Birthe has been with Herbert Retail since 2004 and originally joined as the Tesco Account Manager. Having worked within the retail
industry for a number of year, Birthe recently accepted the opportunity to promote new technologies such as people & footfall count-
ing, automatic vehicle recognition and surgical instrument tracking into new markets as well as the familiar retail environment.
Jeff Shaw
Jeff joined Herbert in 2002 and holds the position of Business Development Manager for the Tier 1 Grocery and Retail sectors,
responsible for business growth, account management and client relationships. Jeff has increased the client base for core product
and services and introduced product diversification into additional markets. A key element of this success has been a close working
relationship with clients offering proactive suggestions for improving profitability.
Dave Taylor
Dave has spent over twenty years in the specialist printer business in technical, marketing and international sales roles. He jointed
Zebra Technologies three years ago as a specialist in unattended printing applications and is the currently the Channel Account Man-
ager UK South and Ireland.

6. Company Profiles:
VisionID
VisionID has provided AutoID, Handheld Mobile Computing and Wireless solutions in the Irish market for over 10 years. In the last few
years, VisionID has expanded their solution set for the Retail Sector in Ireland, and have provided successful installs for companies
such as Dairygold, GameStop and Smyths Toys.
See www.visionid.ie for further details.
Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From
broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices,
Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more
mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009.
See www.motorola.com for further details.
Yacme
YACME was born in 2000 in Bologna, Italy aimed to provide professional software solutions, training and consultancy in GNU/Linux
environments. Since 2001 the software division of YACME started working on mobility applications for the enterprise market focusing
on mixed WindowsCE/Mobile and GNU/Linux environments.
Nearly at the same time the company started its first Self Scanning project with an Italian retailer which then became YACME own Self
Scanning software solution strongly based on Motorola devices. YACME focuses activity on mobility applications and has expanded
from the Italian market to other EU countries like The Netherlands and United Kingdom.
YACME continues developing its YSE Self Scanning software application and it is working on expanding its range of products by adding
up an automated development system for web based applications targeted to mobile devices and an enterprise asset management
solution for mobile devices.
See www.yacme.com for further details.
Herbert Retail
Herbert Retail provides leading edge technology products, installation and service support to the retail sector. With a portfolio ranging
from in-store weighing and labeling through to people tracking and shelf-edge merchandising solutions, Herbert Retail is a valued
partner to tier one retailers in the UK and Ireland. Herbert’s Managed Services division also offers comprehensive management,
deployment and support to users of mobile computers in both Grocery and Retail. Sister company Herbert Healthcare provides tech-
nology solutions and support services to the healthcare sector, focusing on supplying and implementing mobile computing, printing,
scanning and display expertise, Herbert Healthcare helps hospitals deploy accurate, fast and safer service to their patients.
See www.herbertretail.co.uk for further details.
Zebra Technologies
Zebra Technologies Corporation improves customers’ business performance through products and solutions that identify, track and
manage assets, transactions and people. In more than 100 countries around the world, more than 90 percent of Fortune 500 compa-
nies use innovative and reliable Zebra printers, supplies, RFID products and software to increase productivity, improve quality, lower
costs, and deliver better customer service.
Zebra’s broad range of wireless mobile printers helps increase employee productivity and accuracy by enabling printing on-site and
on-demand. This printer range comes in a range of sizes for different applications and includes features such as water-resistance,
advanced connectivity and mobile RFID solutions.
See www.zebra.com for further details.
IT Providers
IT Providers research, develop and implement solutions for the retail and trade sectors. Their Eirpoint™ touch screen point of sale and
retail management solution is a functionally rich electronic point of sale solution that gives retailers a turnkey solution for operations
and management of their retail operations. Their MobileData™ handheld solution is used by distributors and retailers alike to mobilise
and automate stock control and transaction processing.
See www.itproviders.com for further details.
Core IBS
CORE Integrated Business Solutions is the leading provider of trading and financial software environments for the Wholesale, Mer-
chant, Retail and Agri-Business sectors, catering for single or multi branch operations. With extensive business knowledge, CORE will
partner with clients in providing a solution to best meet their requirements and budget.
CORE offers a fully integrated and powerful industry-specific solution, accommodating procurement through to sales & distribution
and financial management. COREhandheld™ device is a flexible, real-time, interactive application that compliments CORE’s suite of
applications. It is an integral part of product barcode maintenance, raising and receipting of purchase orders in the COREprocure-
ment™ system and stock take and cycle count facilities in the COREinventory™ system.
See www.coreibs.com for further details.