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5 Tips for Creating Infographics That Win the War for Attention
You all know the old adage: “A picture is worth a thousand...
3. Keep the content short and sweet. As easy as this point sounds, it really
can be challenging! It’s a natural temptation...
out from the large volumes of information received – but people like to “share”
infographics as they are fun and typically...
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5 Tips for Creating Infographics That Win the War for Attention

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You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention.

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Transcript of "5 Tips for Creating Infographics That Win the War for Attention"

  1. 1. 5 Tips for Creating Infographics That Win the War for Attention You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention. As with all marketing activities, it’s important to follow best practices when crafting your infographic. Whether the format for your infographic is HTML, a brochure, a page on your website or an internal message, here are a five tips to consider for success: 1. Start with a strategy. Let’s face it – this step can sometimes be a tempting one to skip. Taking a step back to determine your goals and objectives, target audience, main messages you want to convey and call to action is not quite as exciting as the creative end of developing an infographic. However, it IS true: your infographic will be much more successful if you take the time up front to decide what you want it to accomplish. Case in Point: Our client, Galmont Consulting, is using infographics as a way to educate their clients about Quality Assurance Testing. Yes, this audience is interested in the subject as the recipients are mainly CIOs and Software Quality Assurance professionals, however – receiving what could be viewed as the same old information in the form of an infographic has proven successful. Their first of a series of scheduled infographics, each conveying different important tips about QA testing, saw an open rate that exceeded industry averages and won them an opportunity to present in front of the IT department of a key prospect. 2. Take a look at existing infographics first. There is significant variety in the way infographics are designed. It’s helpful for you and your creative partner to choose a handful of infographic designs that catch your eye and decide what elements you like before the creative process begins. There are so many things you can do with an infographic – remembering your audience and discerning what will be appealing to them from a design standpoint is also important. Of course you will also want to pay attention to your company brand and infuse elements into your infographic to maintain a connection between the creative infographic design and your company’s look and feel. Case in Point: Our client, Consultis, wanted to add a page to their website that demonstrated the Top 10 Reasons to use Consultis in a fun, attention-getting way. After sending us nearly a half dozen infographic samples, noting likes and dislikes, our client was pleased with the first design we presented and continues to enjoy sharing this different, easy-to-read infographic with prospects, candidates and new employees. The design is unique and engaging, yet includes elements of their company brand and new website.
  2. 2. 3. Keep the content short and sweet. As easy as this point sounds, it really can be challenging! It’s a natural temptation to tell every single morsel of information for anything that reaches the public’s eye. The fact is, though, that the amount of information filtered into the world is currently doubling every two years. There is also a lot of distraction in our day-to-day lives that competes for our attention. Remember the stats above about attention spans? Those short attention-spans and the volume of content being generated daily are exactly why we need to quickly deliver our intended messages. Case in Point: Take a look at this infographic for our client, Harvey Nash. They wanted to demonstrate the results they achieved following the initial implementation of their social media strategy. In addition, they sought to encourage those who hadn’t fully embraced social media to do and provided three actionable ideas to get them in the game – “Lead. Follow. Engage.” Upon review of this Infographic, Harvey Nash could easily see how their actions impacted the results of the companies’ social media efforts and were more bought in than ever to make the time to incorporate it into their business development and recruiting efforts. 4. Think outside the box. Infographics can be used for a multitude of marketing pieces. Most people think of infographics as something posted online or pushed out via email. They are also used effectively in brochures, PPT presentations, and Webinars. It’s human nature to remember visual things easier than long, verbose written documents. By using infographics or elements of them to convey a possibly complex message, those messages become easier to understand in things like brochures and PPT presentations. Case in Point: Superior Consulting Services (SCS) was ready to update their overview brochure for use at conferences and to send to prospects -and they wanted to do something different. We decided to create an infographic on the cover of the 8 ½ x 11 brochure that highlighted key points about SCS that would pique interest in learning more about the company through the rest of the brochure. So far so good! Since this is a print application, we do not have open rates or other such stats – however, anecdotally SCS has received very positive feedback. 5. Have Fun! Above all, infographics work best when you let your creativity take over. The fact is, to break through the large volume of content being created on a daily basis, you need something creative and different – an infographic can be just the right tool. Case in Point: Palo Alto Staffing Technology took a unique approach when wishing their clients a Happy New Year. After surveying the team about things like New Year’s resolutions, preferences for mobile devices and new adventures planned for the year as a way to get to know the Palo Alto Staffing Technology team on a more personal level, they created an infographic that used words and images to share the survey results and give some 2013 IT Staffing predictions. The next time you have a message to convey or want to reach out to your target audience, think about trying an infographic. Not only do they do the trick for standing
  3. 3. out from the large volumes of information received – but people like to “share” infographics as they are fun and typically visually easy to digest! What are some of your favorite infographics examples? We invite you to share!

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