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I.INTRODUCTION 
Blue Moon Indonesia, started up from the passion for hospitality and 
Food of Ennio Speroni and Fitria Arizona (CEO at Blue Moon 
Indonesia), is a company engaged in the restaurant business that 
combines international southern European cuisine with a very casual 
and Hip concept totally original and affordable to any one that like the 
laid back feeling of Italian lounge . 
A vibrant selection of foods and drinks, elaborated to meet Jakarta 
market and expectations, is ready to tingle Indonesian and expats taste 
buds in a relaxed and fun atmosphere at our venue. 
Our Executive Chef, Ennio Speroni from Bologna Italy with his 25 years 
experience, has traveled and worked across many countries as well he is 
patron to two well established restaurants in Italy and, for the last 5 
years, worked with a well known Indonesian F&B group in Jakarta . 
Ennio started, at the age of 14, study at Culinary Academy IAL in 
Ravenna Italy and he is a member of Italian Chefs federation ( FIC ) as 
well of CIM world federation of Italian Chefs and since then continued 
to up grade ,his skills and experience, around the world in many 
international venues around Europe, Africa and Asia sure helps that he 
is fluent in: Bahasa Indonesia, English, Spanish, Portuguese and, of 
course, Italian language.
II.INTRODUCTION MIO’s BISTRO 
Bistro MIO ranging from a simple idea to share something original and 
personal to the public. 
Combined creativity, of west and east, are created based on the concept of 
casual Italian bistro and lounge with the classic Italian passion for public 
and food relations. 
Our originality is the basic core of this concept and motivate us in serving 
fresh, healthy and full of flavor diversity of foods as well to let our Chef 
Ennio to present a range of specials new to Indonesian market. 
We are preparing to produce fun and affordable venues around Indonesia 
and Singapore to meet the market request, of modern Asian and Expats, 
for good quality and relaxed venues around Asia. 
We will be equipped with WiFi service and offer a perfect spot for a quick 
lunch or coffee break, offering lounge music and sport events in the 
evening, membership cards and special discounts and compliments for 
members.
VISION AND MISSION 
VISION 
Vision of Mio's bistro is a hip bistro concept that will spread trough Indonesia and 
Asia, well respected and trusted professional F&B operators will enforce our team, 
making sure that: Hygiene, food quality, consistency and staff training parameters 
are at the best of standards 
Taste and final product quality, trough the presentation and creativity of our 
professionals, will be created and presented to facilitate the creation of food chain 
innovative and internationally recognized business . 
Economic and environmental sustainability will be among our priority 
implementing the use of recyclable materials and reducing waste of water and 
resources as well giving a faire economic treatment to our employees and guests that 
will, surely enjoy, money and quality value at our venues. 
MISSION 
The mission of Mio's bistro is to provide: Good quality food and venues, solutions 
for customers to get quick service along busy days lunch breaks, customer 
satisfaction, enforce local staff education on healthy foods and motivate them to 
find their path in the vibrant world of F&B, create a reputation for our company to 
be among the best and original companies in Asia in the hospitality market.
SEGMENTATION AND EXELLENCE 
PRODUCT TARGET (I) 
Segmentation 
By introducing the perfection of the experience that we have to share to lovers in the 
gastronomy field, originality of concept, pioneering cooking and preservation 
techniques, bringing a fresh new look and provide a good standard of service, full 
confidence in our experience and professionals to make our company among the 
trend setters in Asia for: productivity, competitive and stimulating working 
environment.
SEGMENTATION AND EXELLENCE 
PRODUCT TARGET (II) 
Excellence 
Offering exellent Italian and European cuisine, ranging from the classic to the more 
contemporary interpretation in flavor and texture . 
Combining fresh ingredients to the best and take an innovative approach to finally 
reveal our cuisine with a unique twist and ensure that your food will be 
unforgettable. 
Introduce modern times family and Youngsters to enjoy, at a price that can be 
afforded to any, quality and healthy fresh foods in every day life .
VENUE 
Location and space requirements 
1. Room size 200–500 m2 
2. Guest capacity: 80-100 
3. Outer terrace (veranda) 
4. Position location is located on the Ground Floor 
5. Period of Contract: 5 years and can be extended time 
6. Permission to hold events, such as: music night, 
thematic events. 
7. Hours of Operations: 24 Hours
DOKUMENTASI
THANK YOU 
Our hope for Mio's restaurant is to become 
bench mark setters in the Asian hospitality 
world, to be able to respect environmental and 
economic issues in each and every location 
selected to open our outlets . 
For further information please contact: 
Contact Person : vivid 
E-mail : Arizonafitri@gmail.com 
Mobile : 021-95215092

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Mio bistro proposal

  • 1.
  • 2. I.INTRODUCTION Blue Moon Indonesia, started up from the passion for hospitality and Food of Ennio Speroni and Fitria Arizona (CEO at Blue Moon Indonesia), is a company engaged in the restaurant business that combines international southern European cuisine with a very casual and Hip concept totally original and affordable to any one that like the laid back feeling of Italian lounge . A vibrant selection of foods and drinks, elaborated to meet Jakarta market and expectations, is ready to tingle Indonesian and expats taste buds in a relaxed and fun atmosphere at our venue. Our Executive Chef, Ennio Speroni from Bologna Italy with his 25 years experience, has traveled and worked across many countries as well he is patron to two well established restaurants in Italy and, for the last 5 years, worked with a well known Indonesian F&B group in Jakarta . Ennio started, at the age of 14, study at Culinary Academy IAL in Ravenna Italy and he is a member of Italian Chefs federation ( FIC ) as well of CIM world federation of Italian Chefs and since then continued to up grade ,his skills and experience, around the world in many international venues around Europe, Africa and Asia sure helps that he is fluent in: Bahasa Indonesia, English, Spanish, Portuguese and, of course, Italian language.
  • 3. II.INTRODUCTION MIO’s BISTRO Bistro MIO ranging from a simple idea to share something original and personal to the public. Combined creativity, of west and east, are created based on the concept of casual Italian bistro and lounge with the classic Italian passion for public and food relations. Our originality is the basic core of this concept and motivate us in serving fresh, healthy and full of flavor diversity of foods as well to let our Chef Ennio to present a range of specials new to Indonesian market. We are preparing to produce fun and affordable venues around Indonesia and Singapore to meet the market request, of modern Asian and Expats, for good quality and relaxed venues around Asia. We will be equipped with WiFi service and offer a perfect spot for a quick lunch or coffee break, offering lounge music and sport events in the evening, membership cards and special discounts and compliments for members.
  • 4. VISION AND MISSION VISION Vision of Mio's bistro is a hip bistro concept that will spread trough Indonesia and Asia, well respected and trusted professional F&B operators will enforce our team, making sure that: Hygiene, food quality, consistency and staff training parameters are at the best of standards Taste and final product quality, trough the presentation and creativity of our professionals, will be created and presented to facilitate the creation of food chain innovative and internationally recognized business . Economic and environmental sustainability will be among our priority implementing the use of recyclable materials and reducing waste of water and resources as well giving a faire economic treatment to our employees and guests that will, surely enjoy, money and quality value at our venues. MISSION The mission of Mio's bistro is to provide: Good quality food and venues, solutions for customers to get quick service along busy days lunch breaks, customer satisfaction, enforce local staff education on healthy foods and motivate them to find their path in the vibrant world of F&B, create a reputation for our company to be among the best and original companies in Asia in the hospitality market.
  • 5. SEGMENTATION AND EXELLENCE PRODUCT TARGET (I) Segmentation By introducing the perfection of the experience that we have to share to lovers in the gastronomy field, originality of concept, pioneering cooking and preservation techniques, bringing a fresh new look and provide a good standard of service, full confidence in our experience and professionals to make our company among the trend setters in Asia for: productivity, competitive and stimulating working environment.
  • 6. SEGMENTATION AND EXELLENCE PRODUCT TARGET (II) Excellence Offering exellent Italian and European cuisine, ranging from the classic to the more contemporary interpretation in flavor and texture . Combining fresh ingredients to the best and take an innovative approach to finally reveal our cuisine with a unique twist and ensure that your food will be unforgettable. Introduce modern times family and Youngsters to enjoy, at a price that can be afforded to any, quality and healthy fresh foods in every day life .
  • 7. VENUE Location and space requirements 1. Room size 200–500 m2 2. Guest capacity: 80-100 3. Outer terrace (veranda) 4. Position location is located on the Ground Floor 5. Period of Contract: 5 years and can be extended time 6. Permission to hold events, such as: music night, thematic events. 7. Hours of Operations: 24 Hours
  • 9.
  • 10. THANK YOU Our hope for Mio's restaurant is to become bench mark setters in the Asian hospitality world, to be able to respect environmental and economic issues in each and every location selected to open our outlets . For further information please contact: Contact Person : vivid E-mail : Arizonafitri@gmail.com Mobile : 021-95215092